The Brandtech Group

Winning the AI marathon Our Gen AI platform Pencil ✏️ doesn’t just create an image or video. It creates finished ads from customer insight through to media, plugging directly into the ad accounts of Facebook, Instagram, TikTok, YouTube. Our founder and CEO David Jones sits down with Bloomberg News’ Katie Greifeld: “Pencil has been in market since 2018 and we’ve now made one million ads across 5,000 brands and spent $1bn of media through the platform. That allows us to predict which ads will work better,” he explains. “And we’ve seen over that time that on average we can double the performance in terms of return on adspend, we can create content 10x faster and at least 50% cheaper.” #GenAI #Brandtech #AIpowered #FutureofAI

"I would guess that within five years every single piece of content creation in the world will have been created using some Gen AI." 📢 Speaking to Omar Oakes 💫 on the The Media Leader UK podcast during Cannes Lions International Festival of Creativity, our founder and CEO David Jones set out why advertising and marketing is one of the best business use cases for Gen AI. “AI is going to change the world beyond all belief. Today 100% of the headlines are about Gen AI but less than 1% of the world's content is created using it. “This is the first time in history that one of the best use cases of a new technology is advertising and marketing. Gen AI creates amazing content, amazing imagery, amazing tech.” 👇 Listen below! #GenAI #Brandtech #AIpowered #FutureofAI Pencil ✏️

Will ‘share of model’ prove to have the universal utility that has been the key to the success of its ‘share of’ predecessors, share of market/voice/search? 🌟 Tom Roach, VP Brand Strategy at Jellyfish, explores the contextual importance of the new marketing metric, share of model, in his latest Marketing Week column. A metric pioneered within Jellyfish, led by Chief Solutions Officer Jack Smyth. Share of model measures a brand’s presence within AI data sets – measuring how each model perceives your brand, compares it to competitors and why it suggests your products to customers. 💥 The metric - much like how SEO became a key market share driver - will become an essential responsibility for every marketing team. Read the full Marketing Week article here 👉 https://lnkd.in/eyK79k-z #GenAI #Brandtech #AIpowered #FutureofAI #SoM

Mobkoi's new leadership line-up to ‘turbocharge AI focus’ 💥 "Gen AI is going to transform our business - all businesses - supercharging growth and creative commerce for all of our brand and publisher clients” - Mobkoi co-founder and CEO Quentin Le Pape. 💥 Read the full The Drum article here 👉 https://lnkd.in/gUBfCMip Brandtech's mobile marketing specialist company Mobkoi has completed the structure of its new AI-focused leadership team, with experience from Netflix, Teads, Havas and Ogury coming on board as it grows its AI capabilities, working with our Gen AI marketing platform Pencil ✏️. Alongside co-founders Quentin and Guillaume Le Pape, who have returned to lead Mobkoi’s Gen AI focus as co-CEOS, we have Fabio Corona joining as Chief Operating Officer; Bernie Fischer becoming Chief of Staff in 2025, when she returns from maternity leave; Paolo M. taking up the re-established position of Chief Revenue Officer; and Levent Günes joining as Chief Financial Officer. Welcome to The Brandtech Group family! 🧡 “Gen AI is already part of Mobkoi but our renewed focus and partnership with Pencil will mean we can harness the AI power of the world's # 1 Gen AI marketing platform," said Quentin. 💥 It has two exclusive AI tools coming to market, powered by Pencil, which will answer two of the biggest transformation challenges in media advertising right now: a proprietary predictive performance tool for publishers and a Gen AI creative tool. Both will help brands generate better, faster, cheaper advertising experiences, with automated UX and UI. #GenAI #Brandtech #AIpowered #FutureofAI

“At Lancel, we embrace the future with boldness and innovation” - CEO Marco Palmieri. 💥 Lancel is one of the first brands in the world to fully embrace Gen AI in its advertising - 🗞 hitting the headlines across the world for its innovative, experimental approach. Using Brandtech’s end-to-end Gen AI marketing platform Pencil ✏️ to create concepts, experiment and make performance predictions, they generated imagery for eight different concepts in a matter of hours 💥 . The team experimented with hundreds of iterations of the shots, drawing up scenes across continents - which would be all but impossible without GenAI. And no one had to get on a plane for shoots or ship products round the world. They wanted to make sure that the core DNA of Lancel came through - Parisian elegance, color and joy 🇫🇷 - but with a twist that could only be pulled off with the use of Gen AI. Check out more on the campaign 👉 https://lnkd.in/em_tdeFU #GenAI #Brandtech #AIpowered #FutureofAI

LIVE demos: want to see how the world’s # 1 Gen AI marketing platform Pencil ✏️ works - and what it can do for your brand? 💥 As the Official AI & Data Partner of the Association of National Advertisers, The Brandtech Group will be hosting demos of Pencil at the Digital & Social Media Conference in LA from 17-19 July, at the InterContinental Los Angeles Downtown. Pencil has been in market since 2018 and has created more than 1 million ads for 5,000 brands, with $1bn of media spend through the platform. Thanks to that data, it can analyze and predict performance of every element of your campaign. We work with eight of the world's top 10 global advertisers and 49 of the world's top 100. Come and join the creative revolution! Contact 🌟 Ciara@thebrandtechgroup.com to book your Pencil demo slot. And check out the event 👉 https://lnkd.in/eTUUQQpR #GenAI #Brandtech #AIpowered #FutureofAI

“In the era of Gen AI, it's absolutely essential for brands to have complete control over their creations, their media, their data. And there's no better control than when you have it at home, which in-housing allows, operated by professionals.” Speaking to French title INfluencia, our Partner and Head of Group in France Julie Hardy explains how we're seeing an acceleration in demand for in-housing from clients as the model matures and becomes more structured with proven results. Julie went on to discuss our Gen AI marketing platform Pencil ✏️ and the collaboration between human and machine. 🇫🇷 Read the full article in French here 👉 https://lnkd.in/e4H7RDHU #GenAI #Brandtech #AIpowered #FutureofAI #Inhousing

“I'm an optimist but the one thing I'm not optimistic about is climate and the lack of action.” Speaking to Euronews during Cannes, our co-founder and CEO David Jones explained the ambitions and motivations behind the global community for exceptional young leaders, One Young World. In 2009, One Young World was co-founded by Kate Robertson and David, and today is the largest charity in the world for young leaders driving change. The Brandtech Group is a proud partner. “I'm passionate about what the creativity industries and what creativity can do to drive change in the world. “I don't think that just because we've created One Young World we've solved the world's problems. But there are some amazing things starting to happen and we're really just getting going. “People often say these young people are the future leaders. No, they’re not! They are already leading now, already driving the change.” 👇 Watch the interview with Euronews And find out more about One Young World and the Global Summit in September 👉 https://lnkd.in/e7vbqRm9

"Together, we’re rewriting the rules of what's possible. Here's to many more milestones ahead! 🚀" Congrats to our Group company Jellyfish for their success at Google's GMP Marketing Partner Awards 👏 . Silver in the Analytics & Privacy category - plus a Finalist alongside our Gen AI marketing platform Pencil ✏️ in the Scalable Media Solution category. Pushing boundaries, creating cutting-edge solutions, delivering results for clients 💫

“I found it absolutely incredible, so so inspiring - and with tangible actions coming out of it, this training is highly recommended,” said FitFlop marketing director Ellie Wardle ✨ when her team joined our Group company Jellyfish recently to take part in a newly launched range of Generative AI courses. FitFlop joined the Jellyfish team at our offices in The Shard for a private session of the GenAI for Marketers: Fundamentals course. 💥 From experimenting with AI tools to supercharging their marketing briefs, they're now looking to implement GenAI into their professional (and personal) lives. They were eager to let us film the session, and, along with Jellyfish trainers Evelyn Founti and Marcia Price, they shared how valuable they found it. 👇 Check out the video below 👇 Are you curious to see how our Generative AI courses can support your marketing efforts? Whether it's starting with the fundamentals, exploring learning pathways, or providing guidance for the C-suite... ... take a look at Jellyfish’s AI courses 👉 https://lnkd.in/esM8PYrb #GenAI #Brandtech #AIpowered #FutureofAI