Storybook Marketing

Unfortunately, more marketing touches doesn't really result in more sales-readiness, even though that's the MQL model we've used for a long time. In reality, what matters are the associations that your buyer have between you and the problems you solve. The brands that come to mind are the brands who get bought.

It's officially been a year since we launched Storybook Marketing. In that time we've learned a lot in own marketing, which I'd love to talk about. When we first launched, our GTM messaging was entirely centered around being in-house marketing leaders turned agency founders. Graceanne and I were the entire offering at the start, and our in-house leadership experience definitely was what helped us stand out from other solutions. But, as we built Storybook into a full-service agency and less of a consultancy, the offering became bigger than us and the messaged needed to as well. It would have to evolve into who the agency is, and not just who the founders are. Which is what we've been working hard on, especially as our team and client roster grows. So who, then, is Storybook Marketing? We are a full-service demand generation agency, which means we can cover everything from strategy to execution. For some clients, the biggest gap is strategy, but, increasingly we are looked to as a long-term partner in running the program, too. That execution spans ad content and creative development, campaign and channel management, reporting and analysis, and operations support. We're fully agnostic when it comes to channel selection, and we aren't incentivized to drive more more ad spend - our focus is on results. We specialize in managing paid programs involving LinkedIn, Meta, Reddit, and content syndication, email marketing and outbound. There are two things that make us really stand out as an agency partner: 1. We take an orchestrated and integrated approach to demand gen. That means that we build and run programs in a way that is designed to take audiences through a thoughtful journey across channels, which we've found delivers much more impactful results. 2. We bring deep sales and marketing operations experience into every engagement. We've consistently found that even the best run channels are only as good as how they connect and talk to the systems that attribute, score, route, and respond to the leads that are generated. Our ideal clients have a setup that is built on a CRM of Salesforce or HubSpot, and a marketing automation tool - ideally Adobe Marketo, HubSpot, or Pardot, and whatever additional platforms connect to those (e.g. Demandbase, 6sense, Metadata, Chili Piper, etc). Now, that's a pretty comprehensive summary of Storybook Marketing, but it's helped us narrow that down to a real ICP, and it's helping us scale the business. And it's an effort that has taken a year of learning and refinement, including turning away the wrong kinds of clients - which is a terrifying learning curve, let me tell you. But, going into 2024, we've got a very healthy and stable business, and now we're going to use this foundation to scale our marketing even further as we grow the brand, and our business. It really hits different when you see the role of marketing though to revenue. Oh, and if this feels like the agency for you - shoot me a DM ;)

Tara Robertson on Podcasts: Conversations with Storybook Marketing B2B marketing podcasts are easy to start and very challenging to maintain. Not the least of which is because of how hard they are to attribute. So, we're having a conversation with someone who knows a thing or two about a successful podcast - Tara Roberson, Head of Demand Gen at Chili Piper, and long time host of Demand Gen Chat.

Drew Spencer Leahy on Attribution: Storybook Conversations The topic of attribution in B2B marketing has evolved a lot over the years, but has also gotten even more complex. With the prominence of the dark funnel and dark social, the increasing shift towards user privacy, and as much pressure as ever to show results - it's tough to know where to start. So we're talking to someone who thinks about attribution all day, at one of the hottest attribution tools in the tech space - Drew Spencer Leahy, Head of Product Marketing at HockeyStack. Join us at 12pm ET on December 20th for a live conversation that will be as interesting as it is hard to measure!

Brendan Hufford on SEO: Conversations with Storybook Marketing SEO has been around for a long time, and yet still feels like a foreign language to many marketers. But, especially now in the age of AI, where SEO is going and how to leverage it is more confusing than ever. That's why we're having a live conversation with an SEO expert who thinks through the lens of revenue - Brendan Hufford of Growth Sprints. Join us on Thursday Dec 14th at 1pm ET as we unravel the mysteries of SEO!

Influencer Marketing with Brianna Doe: Storybook Conversations If you've been paying attention to anything on LinkedIn over the last year, you've been hearing about the rise of influencer marketing in B2B. But, for many business, it's hard to know where to really start. So we're talking to someone who is both an influencer herself, and the co-founder of an agency that helps B2B and B2C brands through LinkedIn influencer marketing. If you've been wondering how to get started with influencer marketing for your 2024 planning, this is the live event to attend!

There has been a fierce debate in B2B marketing over the last couple of years when it comes to content. To gate, or not to gate? And, while there is no shortage of marketers with strong opinions, there aren't many with receipts to go with them. This Thursday, we're talking with Chelsea Castle, Senior Content Director at Lavender, and we'll be talking all about how she's helped build one of the most impressive and impactful content programs in all of B2B. If content strategy is on your 2024 list, you're not going to want to miss this conversation.

Join us today at 1pm ET for a live conversation with Tara Robertson as we talk all things podcasts! If you're looking into podcasts as part of your B2B strategy, we'll be getting an inside peek into how Chili Piper has built one of the 🌶🔥 shows in marketing! See you there!

Join Graceanne and Liam tomorrow at 1pm ET as they have a live conversation with the amazing Tara Robertson from Chili Piper as we talk all things B2B podcasts. Sign up here: https://lnkd.in/evzv7JSy

Tara Robertson on Podcasts: Conversations with Storybook Marketing B2B marketing podcasts are easy to start and very challenging to maintain. Not the least of which is because of how hard they are to attribute. So, we're having a conversation with someone who knows a thing or two about a successful podcast - Tara Roberson, Head of Demand Gen at Chili Piper, and long time host of Demand Gen Chat.