Stingray Advertising

Stingray Advertising proudly celebrates its 100th matched panel test, demonstrating an impressive 20.3% average sales lift for CPG brands through in-store audio ads across 42 product categories. This milestone underscores our commitment to delivering measurable results and driving substantial revenue growth for brands. With our in-store retail media network engaging 800+ million monthly shoppers, we prove its effectiveness and unparalleled reach, making in-store the prime opportunity to connect with shoppers at the point of purchase. Curious about the details? Dive into our press release to learn more: https://lnkd.in/eRXUYbhM #RetailMedia #InStoreAdvertising

Introducing the newest member of the Stingray Advertising team: Heather Lubin, our new VP of Sales! Her vast professional sales and marketing experience includes in-store media, digital marketing, Out-of-Home media, shopper marketing, event marketing, sampling, and incentive promotions. In previous roles, she has interfaced with an impressive range of verticals ranging from CPG/HBA, retail, pharmaceuticals and adult beverages. When we asked her why she joined Stingray Advertising, she said it's all about her love of music: she’s keenly aware that music engages shoppers in a relevant, meaningful way by boosting dwell times, brand consideration, and sales lift. Welcome aboard, Heather!

The Brand Innovators Culture Summit is just a few days away! Not only is Stingray Advertising an event sponsor, but our own Bryan McGuirk will be taking the stage as a moderator for two insightful panels.   Will we be seeing you in New Albany? If so, drop us a message or throw some time on our calendar – we'd love to connect!

Sun-drenched days call for boozy beverages, and consumers are on the hunt for new sip-spiration. Gen Z makes most of their discoveries in-store, cementing retail as the top spot to build brand awareness. They also have less spending to go around, making five fewer trips to buy alcohol every year compared to millennials, and 30% actively limit their alcohol intake. It's up to brands to engage these younger and more mindful buyers in creative ways, reaching them while they shop and capturing their coveted dollars. In-store audio ads offer a non-intrusive way to promote your alcoholic brand, enhancing the shopping experience and helping customers discover your brand. https://lnkd.in/dNTVrXp2

We're excited to be at the Path to Purchase Institute Retail Media Summit next week! We're hosting an exclusive, invite-only After-Hours Event on Wednesday, June 26, from 6:00 PM to 9:00 PM. Enjoy live music, great food, and drinks... and enter to win a Marshall portable speaker 🎶✨ Want in on the fun? Message us to secure your spot at this invite-only event!

Does your age affect how you navigate the grocery store? As it turns out, Gen Z loves to meander and discover new products, while baby boomers prefer to thoroughly explore the aisles.   No matter how they browse, in-store audio advertising ensures your message reaches every single shopper. This format is unmutable, unavoidable, and unskippable, leading to higher engagement and better brand recall for your products.   We love this redux from 84.51°, the media arm at Kroger. This national grocery chain is a key member of our retail media network, alongside 50+ other major household names. For more insights on generational shopping behavior:

We're packing our bags for Chicago! If you're doing the same, let's find some time to link up in-person. We'd love to chat about the game-changing moves we're making with brands and retailers in the digital audio ad space—send us a DM to book a time! Path to Purchase Institute

We are thrilled to welcome Corinne Winkler as our new VP of Sales! With over a decade of experience in the CPG and retail media industry, Corinne has driven multimillion-dollar revenues and led high-performing teams. Her strategic sales leadership and knack for building strong client relationships are just what we need. Plus, she's got a proven track record of turning challenges into victories. Welcome aboard, Corinne – we can't wait to see the magic you'll bring to our team!

We had an incredible time emceeing the Future of CPG & Marketing Innovation #BISummit in New Jersey! Bryan McGuirk did a fantastic job as our emcee. Thank you to Church & Dwight Co., Inc. for hosting this fantastic event.

IAB just released its DOOH & In-Store Retail Media Playbook, and we're incredibly proud to have contributed through our very own Bryan McGuirk! The playbook focuses on how brands and retailers can partner to enhance the in-store experience, delivering a comprehensive, shopper-centric approach. In-store audio is highlighted as a key medium within physical store environments. In-store audio advertising allows brands to have a “voice” speaking directly to the consumer in a brand-safe environment throughout the whole store. This audio platform offers brands the ability to: - Customize messages - Reach unique audiences - Inspire brand engagement Download the playbook to learn more about the growing opportunity for in-store retail media: https://lnkd.in/gQfae_Fr