Sports Innovation Lab

No live game? No problem! Given that team penetration is still in a growth phase nationally, it’s no surprise that while 41% of women’s sports fans have never been to a live game, 67% of women’s sports fans HAVE bought merch! Can’t support IRL? Support with drip - IF you can find it… These are some of the stats uncovered in “Rep Her: Revealing the Unmet Demand Demand for Women’s Sports Merchandise,” - the latest Fan Project report brought to life by the smarter flexible payments network Klarna and Sports Innovation Lab. Shop women's sports merchandise: https://hubs.la/Q02DnYNp0 Download the full "Rep Her" report NOW: https://hubs.la/Q02Dn-Gd0 #RepHer

📺🏈HEY AGENCIES AND ACTIVE MEDIA BUYERS: Football season is just around the corner, and that means football media planning is too. But don’t worry – Sports Innovation Lab has all the programmatic audiences & data you need to tackle this season and impress your clients…🏈📺 We can help you tailor your campaigns to maximize reach and resonate with target audiences. Due to our immense domain expertise in sports & entertainment, Sports Innovation Lab knows football fans better than anyone. Let us show you at our upcoming 15-minute “Coffee Break” webinars on “Fall Media Favorites” such as Football, Youth Sports, & Back To School. 🎒Back-to-School + Youth Sports - July 16th, 3-3:15pm EST https://hubs.la/Q02FKknz0 🏈 Football - July 23rd, 3-3:15pm EST https://hubs.la/Q02FKk7F0 Oh, and we can’t forget to mention that our agency and brand friends will receive a $5 Starbucks gift card just for showing up! ☕ For more information, you can reach out to audiences@sportsilab.com or find our audiences by searching "Sports Innovation Lab" on the following platforms: The Trade Desk, AdTheorent, LiveRamp, Google DV360, Yahoo, Viant Technology, Amazon Ads, & Xandr

Sports Innovation Lab’s Women’s Sports Club NewFront is on the road!!! Gina Waldhorn (CMO), Jennifer Pelino (CCO), & Trailblazing Sports Group’s Sara Gotfredson are on-site in Dallas at the PMG offices talking to their media buying & strategy teams about #womenssports inventory, data, & audiences. Thanks to Amie Crawford and the rest of the team at PMG for hosting us! 🌟🚗🤠📈

Great to see Sports Innovation Lab’s Women’s Sports Club “Powered By” Partner Morgan Stanley walking the walk with this awesome partnership…👏🏻👏🏿👏🏾 Props to Sandra L. Richards & the whole team. #WSC #WomensSportsClub #sportsmedia

I was asked to give a talk recently on the changes we've seen in sport. We've been working in this industry and studying fan behavior for a while. Sure there are new terms that didn't existing in 2016 when we launched the company. There was no NIL. Everyone was buzzing about esports and wearable tech, but the real innovation was happening at a larger scale. The business model was shifting as sports media rights unbundled and sports betting was just getting approved across the U.S. Now the media world is bundling sports media again, and sports betting is maturing with lower acquisition costs and greater attention to user retention. Everyone says, no one could have predicted the rise of sports in terms of its value to brands, media companies, and investors. It's not true. The data, even back in 2016, showed sports was going to play a much larger role in the economy as new leagues, new distribution outlets, and new technology became more pervasive. Here are some ways to think about how sports has evolved. Sports Innovation Lab

#RepHer is in the news! 🌟 Sports Innovation Lab x Klarna x TOGETHXR

🍎✏️You’ll certainly ACE your Back-To-School campaigns this fall using Sports Innovation Lab’s programmatic audiences and data!!!✏️🍎 Agency friends and active media buyers: We invite you to join us at our upcoming 15-minute webinars surrounding “Fall Media Favorites” such as Back To School, Youth Sports, & Football. We’ll even throw in a $5 Starbucks gift card for your participation…😉 🎒 Back-to-School + Youth Sports - July 16th, 3-3:15pm EST https://hubs.la/Q02FKsFL0 🏈 Football - July 23rd, 3-3:15pm EST https://hubs.la/Q02FKhjV0 For more information, you can reach out to audiences@sportsilab.com or find our audiences by searching "Sports Innovation Lab" on the following platforms: The Trade Desk, AdTheorent, LiveRamp, Google DV360, Yahoo, Viant Technology, Amazon Ads, & Xandr

SPORTS had its own platform at this years #CannesLions2024 & Sports Innovation Lab took stages discussing the data behind sports including women’s sports and investment and ROI - here are some photos capturing the moment. Just after Cannes, Sports Innovation Lab released a report that is already earning PR now and here’s what we had to say: “Women’s sports is on a meteoric rise,” said Angela Ruggiero, Olympic ice hockey player and founder of Sports Innovation Lab, a Boston company that collects data on sports consumers. “But it’s so hard to be a fan.” Ruggiero’s team partnered with Klarna, an AI-powered shopping platform, on a new report that aims to quantify that gap, and finds a $4 billion gap in the women's sports merchandise market. • 📈Download “Rep Her” Report with data/insights on the Women's Merchandise Market here: https://hubs.la/Q02Dymb10 • Checkout the article here: https://lnkd.in/exGRDCrr #sportsmerchandising #sportsmarketing #sportsinsights Pictured: - Rennae Stubbs, TV Host, Stubbsy Entertainment Inc. - @Flau'Jae Johnson, NCAA Basketball Champion, Rapper, Entrepreneur - Angela Ruggiero, 4X Olympic Medalist and Co-Founder, Sports Innovation Lab - Ashlyn Harris, Creative Consultant, Entrepreneur & Retired Athlete - Alessia Russo, Forward, Arsenal FC and England National Team - Aseanté Renee, LMSW

📈💰AGENCY PEEPS & ACTIVE MEDIA BUYERS: Don’t gamble on your campaign’s success this fall. Our sports audiences are proven to outperform competitors and double ROAS. Join us at our upcoming webinars to learn more! We’ll even throw in a free coffee☕️ in exchange for your participation… 🍁We will break down the latest Data & Programmatic Audiences for Fall Media Favorites like: 🏈NFL + College Football - July 23rd, 3-3:15pm EST https://hubs.la/Q02FGM_Y0 🎒Back-to-School + Youth Sports - July 16th, 3-3:15pm EST https://hubs.la/Q02FGK8y0 For more information, you can reach out to audiences@sportsilab.com or find our audiences by searching "Sports Innovation Lab" on the following platforms: The Trade Desk, AdTheorent, LiveRamp, Google DV360, Yahoo, Viant Technology, Amazon Ads, & Xandr

More Tees Please! The most popular merch items for women’s sports fans are IN: Tees: 64% Jerseys: 48% Jackets: 33% Sweatshirts: 37% Accessories: 28% Learn more about what fans of women’s sports look for when purchasing gear such as comfort, style, and price, and what inhibiting them from finding and buying the merch they seek, by reading the latest Fan Project report entitled “Rep Her: Revealing the Unmet Demand Demand for Women’s Sports Merchandise,” which has been brought to life by the smarter flexible payments network Klarna and Sports Innovation Lab. Shop women's sports merchandise: https://hubs.la/Q02DpbsR0 Download the full "Rep Her" report NOW: https://hubs.la/Q02Dn-gQ0 #RepHer