Similarweb

Last week we held our 4th annual Growth Days event here at Similarweb, a program dedicated to inspiring and upskilling employees on core skills essential for their personal and professional development. This year's program, Skilling Up, focused on the 5 core skills we see as essential for employees to nurture in this upcoming year: ➡ Curiosity ➡ Leading with value ➡ Storytelling ➡ Innovative thinking & utilization of AI ➡ Self-awareness & having a growth mindset Similarwebbers from across the globe came together for a series of workshops and hands-on training sessions led by leaders from across the organization, and ended the week equipped with new tools and knowledge to take forward with them and excel in their roles. The event is one of our many programs dedicated to fostering a culture of continuous learning and professional growth, and it was truly inspiring to see the devotion and engagement of employees and leaders alike.

Are you curious about how much time people are spending on social media in 2024? Do you want to understand the latest trends in online brand research? Are you eager to discover what drives online purchases and how frequently users are buying products in the digital age? Take a deep dive into the digital trends, habits and behaviors of Gen Z by joining our webinar today, with Michelle L. from Similarweb and Bram Hermens from Meltwater, at 2 PM BST / 9 AM EST. Sign up here: https://bit.ly/4cRZWuZ

They probably weren't thinking about G2 badges when they made 'The Treasure of the Sierra Madre', but boy we sure are. All 92 of them! Why? Because they come from you, our users, who have chosen Similarweb as a trusted partner to grow your business and win your market. You take the time to engage, review, and share your feedback, allowing us to continue learning and improving. Thank you. We are so proud! #G2BadgeBonanza

Great analysis by Artur Stańczuk, well worth the read 👇

Monthly Product Updates are incoming, and they're as hot as the summer heat! ➡ We're happy to bid farewell to repetitive report setups and manual Excel downloads with Scheduled Reports. ➡ How can the best keywords dataset become even more awesome? We've added an extra month of data and year-on-year insights comparisons. ➡ Oh, and you can now also get insights about your competitors' pages, folders, and subdomains for deeper keyword analysis. Learn all about it: https://bit.ly/3WhZ7WM

We can write a lot of things, but this generous shoutout to Brian Sweeter speaks for itself about the standards of service we set for ourselves. Thank you, J. Adam Tuttle, for publicly sharing your positive experience with your audience.

While food chain and delivery apps see high usage among Gen Z in all markets, web behaviors show that these consumers also look for recipe inspiration and use online grocery delivery. Join us in our webinar as we explore the online trends, habits, and behaviors of Gen Z, featuring Michelle L., Senior Insights Analyst at Similarweb, and Bram Hermens, Marketing Manager Benelux at Meltwater. Join us this Friday, July 12th, 3pm CST / 2pm BST / 9am ET: https://bit.ly/4cRZWuZ

Remember when Threads was launched a year ago, and it was all everyone could talk about? Then, when the initial hype faded and technical issues surfaced, everyone rushed to dismiss the app? As often happens, the truth lies somewhere in between. Threads managed to steadily and sustainably grow its audience, establishing itself as a legitimate player in the social media ecosystem. As for their promises to provide an alternative to X, they haven't reached that point yet. However, if they continue their current growth trajectory, it will be intriguing to see how this competition unfolds. Read the full piece by David F. Carr: https://bit.ly/3Wc5eMB

Consumer demand for pet supply products has increased significantly year-over-year throughout the last 12 months. How do dog supplies compare with those of cats? How are dog owners pawsitively improving their pets' health? And what luxurious treats are cats purring for? Find out all this and more in the latest episode of 'What the Trend?' Check out the Platform: https://bit.ly/4cDHZAw

Rather than sit up and beg for links, the leading pet care brand, Greenies, built a creative strategy and had the links coming to them. How did they do it? In August 2023 they launched a PR campaign surrounding their dog dental products, in partnership with American fashion designer, Christian Siriano. The result: A spike in natural backlinks from high-traffic domains led to 112.9% traffic growth during that month. Chew over the details and fetch the full blog post by Darrell Mordecai: https://bit.ly/4cvryGM