📣 NEW RESEARCH STUDY RELEASED: We just published the results of our Higher Ed Marketing Metrics Survey, conducted in collaboration with @UPCEA, titled “What Gets Measured Gets Managed.” The study provides a comprehensive overview of the current state of higher education marketing metrics, specifically focusing on cost per inquiry (CPI) and enrollment costs. 🤔 Interestingly, less than half of all higher education marketers are tracking CPI. This presents an opportunity to significantly improve campaign performance and lower costs. 📊 Key findings: - Only 46% of higher education marketers are tracking CPI. - The average cost per inquiry is $140. - In-house teams handle most email marketing campaigns, while digital advertising is often outsourced. - Marketers who track their campaigns are more satisfied with their performance. If you want to learn more about how to improve your campaign efficiency and satisfaction, download the full report here: https://hubs.ly/Q02skbR20 . . . . #SearchInfluence #OptimizePotential #EducationMarketing #HigherEdMetrics #NewResearch #MarketingStrategy #DigitalAdvertising
Search Influence
Advertising Services
New Orleans, LA 2,239 followers
Optimize your potential.
About us
Search Influence is a women-owned, ROI-focused, digital marketing agency who helps organizations connect with and convert their audience with analytics-backed strategies that include search engine optimization and paid digital advertising. We focus on higher education, tourism, and medical industries.
- Website
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https://www.searchinfluence.com/
External link for Search Influence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New Orleans, LA
- Type
- Privately Held
- Founded
- 2006
- Specialties
- SEO, Online Advertising, Social Media, Reputation Management, Lead Tracking, Analytics & Reporting, Mobile Advertising, Conversion Optimization, Facebook Advertising, Remarketing, E-mail Marketing, Press Releases, Blog Optimization, and Video & Photo Optimization
Locations
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Primary
New Orleans, LA, US
Employees at Search Influence
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Paula French
Director of Sales & Marketing at Search Influence - Optimize your potential!
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Jeanne Lobman
Digital Advertising Manager at Search Influence
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Shane Kretzmann - CSM, SFC
Manager of Technology & Development at Search Influence
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Alison Zeringue
Director of Account Management at Search Influence
Updates
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💡 SEO is essential for improving online visibility and attracting qualified leads to higher education institutions. 💡 Read the latest UPCEA guest blog from our Co-Founder & CEO Will Scott "Drive Success: Using Recruitment SEO to Fill Higher Education Seats." Whether your goal is reaching adult learners or optimizing the enrollment funnel, Will explains how to overcome student recruitment challenges with SEO. 📖 Click the link to read Will's blog now: https://hubs.ly/Q02GQpcQ0 . . . #SEO #EnrollmentMarketing #HigherEdMarketing #SearchInfluence #OptimizePotential
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✈️🌍 Madison Horst and Alison Zeringue recently traveled to North and South Carolina to visit our amazing client Liberty Senior Living, a developer and operator of retirement communities in the South. 📍 Search Influence helps Liberty Senior Living to optimize brand channels — including display advertising, paid social and search, and SEO — to drive interest in their independent living, assisted living, and memory care/memory support senior living communities. . . . #LSL #LibertySeniorLiving #DigitalMarketing #SearchInfluence #OptimizePotential
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🎓 Higher education institutions! Ranking top of the class in search results is essential for engaging prospective students. Schema markup is the cheat sheet that gets you there. 🏆 In a guest blog for Seer Interactive, our Co-Founder and CEO Will Scott explains how schema markup helps Google understand and process your website’s content to maximize your institution’s visibility and rankings in search results. 🔗 Click the link to discover how schema markup can help drive enrollment at your institution! https://hubs.ly/Q02GgLX10 . . . #SEO #HigherEd #EnrollmentMarketing #SearchInfluence #OptimizePotential
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📚📖 We're a team of Cy Wakeman fans so it's about time our SI book club reads No Ego! Did you know the average employee wastes two and a half hours each day on #drama like resisting change, blaming others, and feeling unengaged? Cy Wakeman's writing focuses on eliminating drama by promoting accountability, results-focused leadership, and personal responsibility. Looking forward to more lively discussions and new perspectives! 💥 . . . #BookClub #CompanyCulture #BestPlacesToWork #SearchInfluence #OptimizePotential
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A well-executed SEO strategy at a higher education institution: - Enhances search visibility ✅ - Engages prospects ✅ - Drives enrollment ✅ 🎓 In his latest guest blog for UPCEA our Co-Founder and CEO Will Scott explains how SEO helps higher ed marketers fill seats while navigating the demographic cliff, changing audience behaviors, and increased demand for online programs. Read Will's full article. Link in comments! . . . #SEO #EnrollmentMarketing #HigherEdMarketing #SearchInfluence #OptimizePotential
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🥳 Happy 8-year workiversary to our extraordinary Project Manager, Teri Murphy! 🥳 Teri's 8th year at Search Influence was filled with personal and professional growth and we couldn't be more proud! She's long been considered "the backbone" of our accounts team and this year was no different. Teri stepped into the spotlight on some of our largest client accounts, supporting the team through particularly challenging projects. She's never met a set of tasks she couldn't organize, or a website she couldn't migrate 😉 and we feel lucky she's chosen to grow her career with us at Search Influence! . . . . #Workiversary #CHARGED #SearchInfluence #OptimizePotential
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🎇 Search Influence wishes you a safe and happy Fourth of July! 🎇 Our office will be closed tomorrow, Thursday 4th. We’ll be back on Friday, July 5th! 🧡💙 . . . #FourthofJuly #SearchInfluence #OptimizePotential
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✨ Happy 7-Year Workiversary to QA Queen, Shelby Piglia! ✨ Shelby, our incredible QA Analyst, has been a dedicated part of the Search Influence team for seven years. Her agility in adapting to challenges and her effectiveness in ensuring all client work is error-free have been invaluable. We are excited to see Shelby continue to excel and succeed in the upcoming year as it promises to present new and interesting challenges. Here’s to another year of success and excellence! 🍾 . . . . #Workiversary #CHARGED #SearchInfluence #OptimizePotential
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Catch our Co-Founder and CEO Will Scott on the latest episode of the podcast Make Marketing Make Sense from Comfy Stone Films! 🔥 Will shared his top tips and favorite tools to future-proof your SEO strategy with AI. 🥪 The AI sandwich method streamlines SEO content creation, enhancing your business’ visibility and rankings in search results while freeing up your time to focus on other strategic priorities. 💻 Watch the full podcast here: https://lnkd.in/gwXXYzy7 . . . . #SEO #AI #SearchInfluence #OptimizePotential
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