Scala

HAPPY INDEPENDENCE DAY 🌟 From the Scala US team to you, we wish you a safe, relaxing holiday. #IndependenceDay #Scala #MarTech #DigitalSignage

In an increasingly competitive marketplace, Digital Menu Boards (DMBs) from Carmanah Signs, a Division of STRATACACHE grab the attention of customers to improve the perception of the North Carolina Education Lottery (NCEL) and boost sales. Jason Barrs, Senior Vice President of Sales & Business Development, Carmanah Signs, said "retail has become a digital media channel." “DMBs bring relevant information to lottery players in real-time, from jackpot sizes to current promotions and new Scratch-Off games,” said Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery. Read more about the effectiveness of employing digital menu boards to increase revenue opportunities through real-time, localized and relevant dynamic messaging: https://lnkd.in/eccdNbFi #Lottery #DigitalMenuBoards #CarmanahSigns #MarTech

THE SHOPPER MARKETING REVOLUTION 🛒 Exciting news from the Path to Purchase Institute Retail Media Summit in Chicago! Chris Riegel will be presenting how retailers can maximize their returns with a data-driven approach, attracting new digital advertising dollars to their stores and capturing the full value of their shoppers and media without paying the programmatic tax. STRATACACHE #RetailMediaSummit #RetailMediaNetworks

BACK TO BUSINESS WITH GREAT MEMORIES ✨ Thank you to Paul Skeldon and InternetRetailing for including Scala in this round-up of #Retail Media at Cannes Lions International Festival of Creativity Lions. Talking to so many partners, retailers, brands and agencies to learn more about what is getting them excited about in-store opportunities was excellent. We've now emptied the sand from our shoes and are back at our desks ready to keep those conversations going. Want to know the other 7 insights? Click here to read the full article: https://lnkd.in/e9qR7yjv

PRN, a STRATACACHE company Plans 100+ New #RetailMediaNetworks Jobs In Owner STRATACACHE’s HQ City #digitalsignage

EXPLORING, ENTERTAINMENT AND INSIGHTS 🍸 Thank you so much to those who joined us as part of the STRATACACHE Retail Media Changemakers experience. After an excursion through Antibes, IAB and Path to Purchase Institute shared findings from their latest research. The night ended with our guests enjoying a lively discussion over dinner by the ocean. What is a better thing to start the day after such a great night? The Scala European Retail Media Breakfast. The room is packed to hear about the future of in-store retail media. Presented in partnership with Jessie Bove Dowd, Jeffrey Bustos and Yara Daher. If you'd like to learn more about the events or what has been shared then get in touch.

LIVE FROM CANNES: BRIGHT IDEAS AND CANDID CONVERSATIONS ☀ The sun is shining, the company is great and we’re ready for insightful conversations and bright ideas in Cannes. Members of the Scala, PRN, a STRATACACHE company and STRATACACHE teams are in #Cannes to learn more about what is fueling retailer and brand marketing decisions. We're also sharing how in-store retail media technology can help agencies, retailers and brands achieve their goals. So far panels from Kroger Technology & Digital and Criteo have been illuminating and interesting. Looking forward to more great sessions today including our own. Follow us for more updates or get in touch if you'd like to know more.

THE FUTURE OF RETAIL 🛒 Yesterday at Retail MediaX, Chris Riegel shared the opportunities for minimizing waste and growing profits with the 'Sentient Store'. His insights showcased the way in which retail media networks can unlock campaign opportunities for retailers and brands serving shoppers with relevant, personal messaging. RetailX #retailmedia #shopperinsights #instoremarketing

THE SENTIENT STORE💡 We are excited about the presentation that Chris Riegel is giving tomorrow at Retail MediaX. We would like to give you a sneak peek of the presentation: 👉🏻 What are the benefits of a sentient store? 👉🏻 What is the three-point plan for Retail Media Networks in 2024? Make sure to catch the presentation tomorrow. Find out more here: https://lnkd.in/eRePPbQ8 RetailX #RetailMediaNetworks #MarTech #InStore

STRATACACHE released this week it has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. The acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies and extends direct field service delivery capability into the largest economy in Europe. Harry Horn, General Manager EMEA and Vice President, Marketing Global, said of the acquisition: "The DACH region has had the fastest steady growth in the digital solutions industry outside of the US. We've been ramping up our local expertise and support in Germany for several years, and with the addition of MasterPoint, we have the rapid response and delivery capability that is required by global brands for tech innovation at scale." Read more here: https://lnkd.in/eyiaZMMF #Scala #Acquisition #DigitalSignage #MasterPoint