Revenue Roll

Many brands that I've been talking with lately are struggling to find new customers at scale on Meta and Google. It's getting really bad. I believe this is due to black box systems like PMAX and Meta's Advantage+ Shopping Campaigns. They are just not designed for scale. Don't get me wrong, they work incredibly well for brands who are looking to grow by 30-40% each year, but if you want to scale really fast, they suck. So what's the solution? We're seeing a few things absolutely crush right now. 👉 First, SEO. What's old is new. I'm seeing a lot of brands grow really fast through SEO efforts. I'm talking old-school keyword optimizations, content expansion, educational blog content, and link building. Most of the brands we work with have never seen so many keywords rank on page 1, so much organic traffic, and so much revenue growth from this channel. It's nuts. 👉 Second, Tiktok Shops. This is the wild, wild west. Brands are taking advantage of working with collaborators/affiliates on platform to leverage their audiences and go viral with very little financial risk (it's all commission-based) to the company. We took one brand from 0-$80k a month in less than 60 days of working with them. 👉 Third, data layers like Revenue Roll This is a game-changer. A lot of brands are struggling with unidentified/anonymous users coming to their websites that they can't properly retarget an convert. Revenue roll helps identify these potential customers and helps you put ads and emails in front of them... and they convert really freaking well. We're talking hundreds of thousands of dollars in incremental revenue. So, if you're struggling with PMAX and ASC, it's time to think outside the box and find new ways to acquire net new customers. There's so much opportunity out there, you just have to find it.

We're thrilled to have Revenue Roll as a sponsor for CC at Sea 🛥️ Revenue Roll is an identity resolution, attribution, and financing platform that provides businesses with the tools and data they need to maximize ROAS.

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Michael Diesu and I had the chance to talk about new DTC technology helping brands drive growth. He's a Co-Founder at Revenue Roll a trusted identity resolution platform. His goal is to help brands target and acquire customers by identifying anonymized traffic and deploying abandoned cart emails as part of a growth strategy. Previously he was a Business Strategist @ Accenture advising CEOs on acquisitions and divestitures. Tune in! https://lnkd.in/eMgR2wVR

It’s Wednesday morning so you know what that means… Another client case study 🏆 Let’s dive in! Zip Top was coming up on their most important sales season and they had a problem: Leaning on Google and Meta’s AI metrics was leading to lower than expected ROAS. Using our cross-device identity graph, we helped them gain insight into where their users were coming from, and which campaigns and channels were actually driving revenue. Two weeks later, they were seeing a 130% YoY increase in their ROAS. What ZipTop’s COO had to say Within two weeks of signing up for Revenue Roll’s analytics platform, we were able to see immediate improvement in our attribution and data quality. This allowed us to capitalize on our busy 4th of July weekend and maximize sales This goes to a point we mention often: Don’t scale before you know—where your revenue is coming from and which campaigns are driving it. Got questions? Shoot us a DM or ask below!

Our process for improving brands’ ROAS: - Identify site visitors - Access their contact info - Fuel ideal channels with better data - Watch the best campaigns get even better It’s really that simple.

Who knew getting into media buying would make me an accountant 🤣