Product Hunt

Web design tool Framer is valued at $100M+. And they found PMF through Product Hunt launches 😸 Here's how: In 2022, Framer became a hit as one of the top no-code tools. It almost looked like an overnight success. Except it wasn’t. If you didn't know, Framer started back in 2014 as a JavaScript library that turned code into prototypes. After several launches and over 25K upvotes later, Framer finally found its groove and evolved into the powerhouse no-code tool we use today. How did they pave their way into product-market fit through launches? Simple: they know where their audience lurks. Product Hunt is full of makers and builders on the hunt for the best tools for their projects, and a product like Framer fits right in. One of Framer's main metrics for every launch is the number of new sign-ups, and Product Hunt is the perfect place for them. Here's what Framer’s Head of Marketing, Jurre H., has to say: "What we're mostly after now is people that haven't heard about Framer yet because the space for website-building is so much bigger than what Framer was before. And I think Product Hunt is a great place to find those people." Each new signup helps speed up the feedback loop for every new iteration until they reach product market fit. If your startup is still searching for product-market fit, don’t be afraid to just ship first and iterate. Launch early, launch often. Launching on Product Hunt can be the first step. We'll be right there with you along the way 😸

At Product Hunt I see 100s of launch videos Here's 5 tips to make your launch vid pop! 𝗦𝗶𝗺𝗽𝗹𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿 > 𝗳𝗹𝗮𝘀𝗵𝘆 𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻. A low-budget video where you tell your story is 10x more effective than a flashy video that says nothing. Seriously, a 2-minute low-budget Loom from the founder is better than most animation videos we see. Show how your product works, use real screenshots, and tell your story. 𝗛𝗮𝘃𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗵𝗼𝗼𝗸. Start your video with a compelling hook. This is short-form video 101. You gotta grab the viewer's attention within the first 10 seconds. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘁𝗼 𝟯 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗺𝗮𝘅. Longer videos can lose viewer engagement. Plus a shorter video also forces you to create a tighter script. 𝗔𝗱𝗱 𝗵𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁. Don’t be afraid to break some rules to make your video stand out. Our Maker of the Year Marc Lou parodied CSI Miami for ShipFast, and it was a hit! Marc now makes $130,000+/month from products he launched on Product Hunt. He's living proof you can have fun with your products and make a ton of money. I'm Head of Growth @ Product Hunt 😸 Follow me Jason Levin ✏️ for more Product Hunt hacks and early-stage growth tips

I lead growth at Product Hunt 😸 Here’s 10 tips from 8-figure founders Tibo Louis-Lucas and Tom Jacquesson They built a suite of social media software, launched it on Product Hunt, and sold it for 8 figures. Here's how they approached launch: 𝗣𝗥𝗘-𝗟𝗔𝗨𝗡𝗖𝗛 ✏️ 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲 '𝗖𝗼𝗺𝗶𝗻𝗴 𝗦𝗼𝗼𝗻' 𝗽𝗮𝗴𝗲. Use the ‘Coming Soon’ section on Product Hunt for early exposure. Schedule your launch about a month in advance to start generating hype. 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗹𝗶𝘀𝘁. Make a spreadsheet of potential launch day supporters to and start interacting with them. This can include friends, family, email subscribers, and relevant communities. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘂𝗽𝘃𝗼𝘁𝗲𝗱 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Connect with people who have previously supported comparable products and add them to your list. ❗𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: Focus on building genuine relationships with your outreach list. Always provide value first❗ 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮𝘀𝘀𝗲𝘁𝘀. Don’t YOLO your launch content and assets at the last minute. Make sure to get your images, videos, content, outreach messages, and maker comment ready ahead of time. 𝘉𝘰𝘯𝘶𝘴 𝘵𝘪𝘱: Many users browse Product Hunt on their phones, so make sure your visuals are mobile-friendly. 𝗟𝗔𝗨𝗡𝗖𝗛 𝗗𝗔𝗬 🚀 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗿𝘀. Contact the people on your list to ask for genuine support and feedback. 𝘿𝙤𝙣'𝙩 𝙨𝙥𝙖𝙢 𝙩𝙝𝙚𝙞𝙧 𝘿𝙈𝙨 by blatantly asking for upvotes if you haven't interacted with them before. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗹𝗮𝘂𝗻𝗰𝗵 𝗱𝗮𝘆 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮. Once you’re live, keep your social media followers in the loop. Tibo recommends posting at least 10 updates on X/Twitter throughout the launch day. 𝗔𝗱𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝘄𝗶𝗱𝗴𝗲𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. Embed it on your landing page to direct website visitors to your listing. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀𝗲𝗿𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. Don’t just launch and leave. Stay engaged in the comment section by responding to feedback and questions from the community. 𝗣𝗢𝗦𝗧-𝗟𝗔𝗨𝗡𝗖𝗛 🛠️ 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. This is when your real work starts. Gather all feedback and continue improving your product! 𝗔𝗱𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝗯𝗮𝗱𝗴𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. If you're featured, add the Product Hunt badge to your website as social proof to boost future conversions. Want more Product Hunt tips and early-stage marketing hacks? Follow me Jason Levin ✏️

Joined Erik Torenberg and Anuj Abrol to talk about newsletter strategy + distribution of podcast content! Love the Media Empires pod from Turpentine so pretty great to be on after watching my favorite content experts (Steph Smith, Austin Rief) on the show.

How many side projects you got? YOU NEED MORE.

Starting a beef can be an epic growth hack! It can even help you win Product Hunt: Here's how Cal.com, Inc. vs. Supabase did “beef marketing” In early April, Cal's Peer Richelsen and Supabase's Paul Copplestone started mocking each other's products online. Names were called, memes were posted. It was hilarious and got a lot of attention in the tech community. I even hosted a Twitter Space that day with 600+ people tuning in. The reality is: the whole feud was orchestrated by both teams. A week after the beef started, both startups launched on Product Hunt the SAME DAY. The result? They became the #1 and #2 Product of the Day, Week, and Month, with a combined total of over 4,000 upvotes. The spike in traffic that day was insane!! Just like in the movies, people will always pay attention to a good dramatic fight. If you're a founder looking for more eyeballs, then consider starting a fake beef between you and a friend's company. No one will be able to look away! 👀 I'm Head of Growth @ Product Hunt 😸 For more growth tips, follow me Jason Levin ✏️

In college, I saw a lot of kids give up on startup ideas. They'd try 1 idea for a few months, and if it failed, they were done. My team iterated 6 times until we found an idea that worked. This is actually the norm in Silicon Valley. Early-stage VCs aren't even betting on the idea. They're betting on the team! They know the idea will change: Figma started as a drone company, YouTube started as a video-dating company, and Twitter started as a podcast app!  Don't get so attached to an idea that you quit if it doesn't work. Get attached to the process of building people something want.  It will take a few ideas to get there. But as Paul Graham said, "Startups rarely die in mid keystroke. So keep typing!" Don't quit after 1 idea. Keep trying new ideas until you find something that works no matter how long it takes!

Inside Out if it was filmed in my head:

Figma Design                App in Prod

Crazy Product Hunt success story! 😺 How Typedream hit #1 and got acquired by beehiiv: 𝟭. 𝗦𝗵𝗮𝗿𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰. Prior to launching, the Typedream founders engaged with the #buildinpublic and #NoCode communities on X/Twitter, sharing their challenges and victories. Their transparency attracted a relevant audience and slowly built anticipation for the product. 𝟮. 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵.The team built relationships with No-Code creators and set up a Slack community channel for beta users. On launch day, early adopters provided strong social proof by commenting on their launch page. 𝟯. 𝗪𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝘂𝗻𝘁𝗲𝗿. For their first-ever launch, Typedream collaborated with the legendary Product Hunter Chris Messina, not only to get his feedback but also to tap into his audience. 𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗹𝗲𝗮𝗿, 𝗻𝗼-𝗕𝗦 𝘃𝗶𝘀𝘂𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀. Typedream's design assets were stupidly simple yet super effective. The intro video was a concise one-minute clip with engaging music, snappy transitions, and a direct demo of what users could create with the app (you can see the video below). The static images were equally straightforward—clean and crisp, with each one highlighting a single feature. 𝟱. 𝗣𝗶𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗶𝗺𝗲. Typedream launched on a Wednesday, when Product Hunt traffic peaks. The team avoided weekends and US public holidays, considering 30% of Product Hunt users are from the States. 𝟲. 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗹𝗮𝘂𝗻𝗰𝗵 𝗱𝗮𝘆. Once Typedream went live on Product Hunt, co-founders Albert Putra Purnama and Michelle Marcelline were still locked in. They spent hours engaging and thanking the community from their personal accounts, ensuring that the audience could connect with the humans behind the brand. Want more Product Hunt launch tips and early-stage marketing hacks? Follow me Jason Levin ✏️