PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

The direct mail numbers speak for themselves 💌 Repeat customers who also use PostPilot can leverage Repeat’s “Due to Replenish” profile property in Klaviyo to automatically deliver direct mail to customers when they’re most likely to reorder specific products they previously purchased. Revisit our analysis of how pairing direct mail with Repeat's data led to a 10% lift in 90-day repeat purchase rate for Dr. Squatch ⬇️ https://lnkd.in/dUSZEDVT

Top brands know the power of repurchase rates. Their secret weapon? Bounce-Back Campaigns. In traditional retail, bounce-backs introduce customers to new categories with a discount coupon at checkout. Bounce-back campaigns educate and drive repurchases via email, SMS, and direct mail by introducing customers to categories they might not know. Trigger new category offers when a 1x buyer makes a purchase to maximize ROI. Bones Coffee Company saw massive success with this strategy, achieving over 10x+ ROAS with targeted postcards. 💌 You could have our team building your Bounce-Back, and you'd be getting results too. 📈

At Portland Leather Goods, we're always looking for another profitable channel we can successfully scale off of Meta and Google.⚡ We’ve unlocked that with direct mail. From Automating… - Campaigns to drive 2nd purchases - Winbacks for moderate spenders & VIPs - Birthday flows 🎂 To… - Holiday promos - Special offers for our “Unicorn Whisperers” (Ultra-ultra VIPs)🦄 Adding another 8-figure marketing channel lets us meet customers where they are in their PLG journey, and most importantly, bring 1x buyers back into the PLG fold. Shout-out to @ToriCox and the PostPilot team. They've expertly handled our segmentation, printing, and campaign launches, making our direct mail program a resounding success, especially given our team’s tight bandwidth. https://lnkd.in/gaZ76KiA

Portland Leather Goods has driven 8 figures in revenue in the last 18 months with direct mail. Here's a few of their major wins: 1️⃣ Automating VIP birthday offers 2️⃣ Retargeting with MailMatch 3️⃣ Winning back VIPs More on that: 1️⃣ VIP Birthday Offers: ➝ Automated postcards the week of a loyalty customer;s birthday ➝ Promoting the Loyalty points pre-added to their account ➝ Making hundreds of thousands of $ monthly ➝ (This took a few minutes to set up) 2️⃣ Retargeting with MailMatch: ➝ Send to leads who signed up but haven't purchased ➝ Matching ~90% of emails to physical addresses ➝ Low-cost ($0.53/card) tactic, reducing retargeting spend on Google and Meta As Matt Fey told us: "PostPilot has unlocked another great channel for us and lets us meet customers where they are in their PLG journey. The feedback loop is way faster." If you want to get results like this, you know where to find us. BTW... This postcard 👇👇👇 + their birthday flow have driven 7 figures, at a 15x+ ROI, in less than 6 months.

Direct mail scales. Portland Leather Goods is an awesome example: they've driven 8 figures in revenue with full-funnel mail since last year. Yep, 8 figures. And they're doing it across the entire funnel, from cold prospecting to expanding LTV. ➝ Prospecting campaigns using our proprietary AI lookalike audiences. Like Meta for mail. ➝ Retargeting with our MailMatch feature. Send direct mail to non-buyers with only their email addresses. ➝ Winning back moderate spenders, VIPs, and super-spenders. (PLG calls them "Unicorn Whisperers.") And with a single birthday flow (one that only took a few minutes to set up), they're driving hundreds of thousands of dollars every month. The results are great and not unexpected. You can scale the channel predictably. *Bonus* it creates a halo effect that boosts performance in other channels. Love to see great brands unlock an entire new growth channel. Case study in comments. PLG, LFG 🤜 🤛

"[Direct Mail] has reengaged more lapsed buyers than other digital channels have." Portland Leather Goods is revolutionizing their direct mail strategy, generating 8 figures in revenue through full-funnel programmatic direct mail. TLDR: Revenue, automated. By incorporating automated birthday offers that drive 6-figs per month plus acquisition and retargeting tactics, they’ve achieved a 15x+ ROI across the board. TLDR 2: Direct mail works. Check out PLG's full direct mail playbook. 👉 https://lnkd.in/dqDjrTgV

Digital ads try. Direct mail succeeds. 📬 🚀

Thanks to Absolute Web for hosting this one. We'll be joining Klaviyo, Elevar, Orita, and Absolute Web this Thursday, August 1. We will be there to talk about email + mail specifically: - Reengaging lapsed subscribers - Retargeting unconverted subscribers - Cost effective acquisition of new subscribers Email + Direct Mail = Better Results.   1 + 1 = 3.   That's math.    Sign up below. 👇 https://lu.ma/q71q4pan

How do you take a CPG brand from zero to a nine-figure exit? Craig Elbert, co-founder of supplements brand Care/of and former CMO of Bonobos, shared his secrets to a successful sale in the Nerd Marketing podcast. Listen in now for tips on growing a DTC brand quickly—and dodging a plateau. 🥊 🔗 listen to the full episode 👇 https://lnkd.in/enfkS4gC