Pod Foods

Get ready to be inspired by the heroes of the CPG industry – the emerging brand founders who are shaping the future of food and beverage 🎙️ That's right, Pod Foods is launching our very own Pod Podcast! More than your ordinary industry podcast, we want to dive deeper into the ‘origin stories’ of these visionary founders, uncovering the inspirations behind how their incredible brands came to be. ️ 👇 Here are a few things that make our Pod Podcast worth looking forward to: - Get a fresh dose of inspiration every week with a new emerging brand founder as the star guest. - Forget fancy edits - we're keeping it real with a free-flowing, one-on-one chat, all under 15 minutes. - We believe in the power of knowledge sharing. That's why all content is completely FREE on our Vendor and Buyer dashboards. - And best of all: NO sponsors, NO paywalls, and NO subscriptions! 💜 Discover the "why" behind these amazing brands, and learn valuable lessons to help you on your own entrepreneurial journey. Stay tuned next week for the reveal of our first SUPERHERO founder guest – someone you surely won't want to miss! #PodFoods #FoodAndBeverage #CPG Fiona Lee Larissa Russell Peter Gialantzis Dan Rabens Mark Rider Ammar Hanafi Clint Chao Nitin Pachisia Christian Gammill Al Sambar Diana Melencio Elizabeth Yin Flowspace Warp

We should all aspire to one day be loved as much as so many people unconditionally LOVE Trader Joe’s. Think about this: There is an entire cottage industry of IG and TikTok influencers who promote “finds” at Trader Joe’s to millions of followers every week. The vast majority of these “discoveries” are knockoffs of some innovative CPG brand. Some of them are quite good, but almost none are “original” or innovative. None of these influencers actually work for TJs and they don’t need to spend ANY money on this viral marketing. Trader Joe’s has less than 25% as many SKUs as the average grocery store, so it is 4 times easier to “find” product there as it is anywhere else in the first place. It has gone so far, that TJs can release very ordinary LTO “mini cooler bags” and create national news With influencers fighting over each other to “review” them. 👉There are a lot of reasons why TJs got here, and it didn’t happen overnight. 👉One MAJOR reason is that they execute SEASONALITY and SCARCITY of SUPPLY very well with LTOs. This creates urgency and buzz that drives cusotmers into the stores and opens up “viral moments”. 👉Every retailer and emerging CPG brand should take note. Trader Joe’s is really good at copying you; why don’t you return the favor and copy their LTO model? 👉Pod Foods is standing by to help, since we are by far the fastest national speed to shelf solution to get any LTO product to market at scale. Flowspace RangeMe WARP Clint Chao CBS #cpg #innovation #traderjoes

The best thing about summer is how easy it is to eat local produce. 100% local dinner of a beautiful Tuna Nicoise with Country Hen eggs, heirloom tomatoes and potatoes from Ward's Berry Farm gem lettuce from SIENNA FARMS, LLC and pole and line bluefin tuna from Mullaney’s. Don’t forget to enjoy July, it only comes once per year. Pod Foods #cpg #innovation #summereats

A big win worth celebrating for our brand TrueSeaMoss 🎉 Through Pod Foods, their Wildcrafted Sea Moss Gel will also be coming to the shelves of more than 425 Sprouts Farmers Market locations nationwide! True Sea Moss prioritizes natural ingredients, using only real sea moss harvested from pristine ocean environments and authentic fruits in their delicious and functional gels. The brand is committed to a harmonious blend of natural goodness and responsible production, ensuring highest product quality through ethical practices. 🍍 Available in a variety of delicious flavors, the Wildcrafted Sea Moss Gel offers a vibrant taste sensation while delivering essential vitamins and minerals to support your overall well-being. Simply add a scoop to your smoothie or enjoy it straight for a refreshing and healthy treat. Look for True Sea Moss Wildcrafted Sea Moss Gel on your next visit to Sprouts Farmers Market. Congratulations to the True Sea Moss team on this exciting achievement, and sending our thanks to the Sprouts team for their amazing support! 💜 #PodFoods #FoodAndBeverage #FoodInnovation Fiona Lee Larissa Russell Peter Gialantzis Dan Rabens Mark Rider Ammar Hanafi Clint Chao Nitin Pachisia Christian Gammill Al Sambar Diana Melencio Elizabeth Yin Flowspace Warp Brian Hillen Tim Esch Annie Morris Ivan Tsvilik Kristina Ukrainets

Starting the day off by digesting the news from Shauna Golden at Nosh.com that CPG innovation has fallen off a cliff by almost 50% in 2024. This is excellent news for innovative emerging brands. Seriously. The market doesn’t need 175 adaptogen brands (insert any other trend here) all piled into the same subcategories with the same attributes and price. That isn’t innovation, it is redundancy. This is the definition of innovation by Harvard Business School: “The process of combining knowledge to create new products, processes, or services that are original, relevant, and valued” What retail buyers absolutely NEED is differentiation in their assortment. If you are selling a product that is TRULY differentiated, and priced to market, there are consumers and buyers ready to buy it. If there is less competition now than last year, that is a good thing, since consumer demand didn’t go anywhere. What is it about your product that is actually “original, relevant, and valued”? An average of 6000 people per day are reading these posts, so if you want them to know, post in comments. Pod Foods Flowspace Total Quality Logistics RangeMe BevNET.com Clint Chao WARP #cpg #innovation #grocery https://lnkd.in/eMtEYyMB

📢 It's week three of our game-changing Double Ads Wednesdays initiative, and we're here to help you supercharge your sales with a fresh list of top CPG brands! Prepare to stock up on great products at even greater prices, as Pod Foods brands are once again offering amazing promotions on the Pod Direct platform from July 17th to July 24th. This unique opportunity allows our retailers to showcase innovative products at a discounted rate, and pass those savings directly to their customers. Double Ads Wednesdays goes beyond introducing new products - we want to give your customers a reason to choose you over other competitions by selecting brands that align with current market trends and demands! 📈 👇 Take a look at this week's spotlight brands B.T.R. NATION, Chefona Foods, Better Sour, Manuka Lane, CHUZA, Baja Vida Snacks, and Chocolate Chocolate Chocolate Company, and see what they have to offer! Ready to supercharge your growth and provide exciting new options for your customers? Pod Foods is here to support your success! Head over to our website and learn more about our services for retailers now: https://lnkd.in/gER4qhWU #PodFoods #FoodAndBeverage #FoodInnovation Fiona Lee Larissa Russell Peter Gialantzis Dan Rabens Mark Rider Ammar Hanafi Clint Chao Nitin Pachisia Christian Gammill Al Sambar Diana Melencio Elizabeth Yin Flowspace Warp Paul Merton Ashley Nickelsen Ana Lopez, MBA Ryan Griffitts Chester Hoover Ashley De Ruyter Rick Harris Isabella "Bella" H. Semira Nikou Aaron Faust Daniel Schwarz Dan Abel Jr Victor Teigeiro

We’ve been doing some research into Color Theory at Pod Foods to help our brands with packaging design as they transition form DTC to retail shelves. Along the way there are all sorts of articles about “The Dress” which came up almost 10 years ago. Anyone who was anywhere near the internet in 2015 had a shared experience with this viral moment. The most interesting take from Vox is that this was the LAST time we as a nation had a singular shared experience…since then, we have fragmented into infinite parallel realities of targeted ads and algorithmic feeds. The key question here for CPG and grocery as a whole is “how do consumers perceive my product on shelf?” Almost exactly 50% of the 150M viewers thought “The Dress” was White, when it was actually Blue. That’s astonishing in its own right but think about what it means for your CPG product. the consumer looks at it on the shelf for 5 seconds if we’re lucky. There are 20,000+ SKUs in the average grocery store. If they might not even agree on what color something is, imagine how easy it is to miss attributes and differentiators. More consumers are used to shopping and living online, where it’s easier to be spoon-fed compelling reasons to buy a product. When they do go into a physical store, their “browsing skills” have atrophied just like GPS ruined our sense of direction and spellcheck ruined our syntax. The biggest reason why we see retailers rejecting product we present is packaging design. More than price, more than product quality, which are just table stakes. This is not a time for subtlety. Pod Foods RangeMe Anna Ison💥 Eric Martindale #cpgbrands #innovation #thedress Vox

Celebrate another exciting retail partnership with the Pod Foods team! 🎊 This week, we're thrilled to announce our newest collaboration with Royal Blue Grocery - Spyglass at their brand-new location on Spyglass Drive. This location is more than just your average grocery store – it's a community hub designed with the customer in mind, offering a personalized shopping experience that caters to the needs of the local residents. 🛒 The partnership with Royal Blue Grocery further signifies Pod Foods' commitment to revolutionizing how grocers and suppliers connect, ensuring that every shopper has access to the best products on the market. With Royal Blue Grocery added to our network of retailers, we will be bringing curated selections of high-quality, innovative goods to more neighborhoods nationwide. We can't wait for all the new possibilities to foster community engagement, support local and emerging brands, and create a new standard for grocery shopping with this collaboration! 💜 Stay tuned for even more updates as we continue to expand and bring unique, quality products to stores near you! #PodFoods #FoodAndBeverage #CPG Fiona Lee Larissa Russell Peter Gialantzis Dan Rabens Mark Rider Ammar Hanafi Clint Chao Nitin Pachisia Christian Gammill Al Sambar Diana Melencio Elizabeth Yin Flowspace Warp

Does the world really need another CPG Podcast? Have we reached “Peak Podcast” in general? We’re about to find out, because beginning in August we are officially launching our weekly “Pod Podcast”. (The name just rolls off the tongue) This will be a little bit different from what already exists: 👉ONE special guest emerging brand founder per week. Emerging brand founders are the Superheros of the industry, and every superhero has an “origin story”. 👉We are going to get to hear each founder’s story about how their brand came to be, and what makes it special. 👉ALL of this content will be available for FREE on our Vendor and Buyer dashboards. 👉NO Sponsors. We aren’t doing this to make money, we make all of our money by selling and scaling emerging brands into retailers. 👉NO Subcriptions or Paywalls. We just want lots of people to view the FREE content. 👉NO Editing. This will be a very simple free form one-on-one conversation. 👉LESS than 15 minute run time. When my special Ukrainian antique hourglass ⏳ runs out, it’s over. 👀There is a 5-10% chance that I will say something brilliant in any given episode. 👀More to come, we will announce our first special Superhero founder guest next week. Pod Foods Flowspace Total Quality Logistics #cpgbrands #innovation

With all due respect to the Banh Mi, the Grilled Cheese, the Reuben, and the PB&J… I submit the Lobster Roll as the G.O.A.T sandwich. A great lobster roll is made from nothing but local knuckle and claw lobster, a light coating of Mayo and served on a toasted, buttered split top bun. This is debatable but I’m in favor of lining the bun with a romaine leaf and a handful of Cape Cod Potato Chips. This is the epitome of summer simplicity and it is impossible to improve upon perfection when this is executed properly. The taste of place is built right in. The best food, the best products, and the best marketing plans are the ones which are simply enough to stand on their own without any further explanation, and just dominate by delighting everyone who comes across them. Pod Foods #innovation #summer #lobsterroll What is your G.O.A.T. Sandwich nominee?