Trying to figure out how to protect your brand? Check out this webinar with our own Bill Patterson and our friends at MarqVision (YC S21) for a some great ideas on where to start. Want to go even further? Let's talk about the work we do protecting the world's leading brands! #Verity
When you’re starting out in brand protection, it’s easy to feel overwhelmed by the sheer volume of data available. During our recent webinar, Bill Patterson of Octane5 International summed up the challenge perfectly: “Getting the data is easy. Making it actionable is what's difficult." The challenge isn’t about collecting data - it’s about analyzing and using it in a way that allows for actionable intelligence. So, how do you make data actionable? 1- Prioritize quality over quantity. Focus on collecting quality, relevant data that directly impacts your brand protection efforts. 2- Using advanced analysis. There are tools available to brands that can analyze data, no matter the volume, to extract real insights on counterfeiting activities online to inform decision making. 3- Integration with offline investigation. Combining data from online and offline sources creates a cohesive and actionable conclusion that can help identify the highest-risk counterfeiters out there. Don’t let data be just another hurdle. Turn it into your most powerful asset in the fight against counterfeiting. -- Want to learn more about combining offline and online data? Watch our full webinar now: 🎬 Youtube: https://lnkd.in/d3Xza7RV 🎧 Apple: https://lnkd.in/d26Df6uR 🎧 Spotify: https://lnkd.in/dzanxAsn Can’t make the IP Workshop Live sessions but have a question for our experts? Submit here: https://lnkd.in/dPNAVpmF