The Newspaper Manager reposted this
Helping publishers scale revenue by streamlining ad sales, subscription management, CRM, production & editorial project management & more with state-of-the-art publishing software | President of Mirabel Technologies
Last year, I wrote about a study that found only 11% of brands believing their current media agency model fit their future needs, with a “gap between expectation and reality” of what clients are looking for. Recently, a study from Wpromote asked more than 500 brands about their agency relationships, and gaps still exist between agency confidence and brand satisfaction. For instance, where 76% of agencies were “very confident” in their overall delivery of services, only 39% of brands were “very satisfied.” Significant gaps also existed in the technology utilized (62% to 45%) and the ability to demonstrate ROI (63% to 33%). The study found that two-thirds of brands feel technology is “essential to enhancing the agility and flexibility of their relationships with agency partners,” with 32% finding it useful. “While nearly two-thirds (62%) of agencies report high confidence in the technology they use, slightly less than half (45%) of brands are very satisfied with the tech leveraged by their agency partners,” the study says, highlighting the 18% of brands who say AI is vital when considering an agency — a number “likely to change as the technology continues to mature.” #ai #aimarketing #brandmarketing #branding #agencies #mediaagency #inhousemarketing #mediaplanning #agencymarketing #digitaladvertising #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Wpromote)