National Research Group

📢 Capturing Attention: NRG in the News Caitlin Clark is having a quantifiable impact on overall public interest in women’s basketball. About 1 in 8 sports fans (13%) say that they’re watching the WNBA more this season than they used to, and 81% of those point to Clark as one of the main reasons for their newfound interest in the league. Notably, Clark is driving younger sports fans to take an interest in the WNBA. 75% of Gen Z fans who know about Clark say that she’s made them more interested in the league. And Gen Z shows significantly higher interest in the WNBA than older generations. 41% of them watch it at least occasionally, compared to 31% of Millennials, 27% of Gen X, and 24% of Boomers. Read more of our latest insights on the #CaitlinClarkEffect in Sports Business Journal at the link below. #caitlinclark #wnba #insights

📢 NRG is on the ground at VidCon this week, collecting real-time data from creators and fans for our upcoming research on the creator economy. We’re exploring burning questions in the space, such as how creators strike the balance between performance-driven content and personal fulfillment. And, building upon our recent thought leadership, AI and the Creative Class, what do creators see on the horizon for AI’s impact on their workflows? Stay tuned for all the answers. In the meantime, explore AI’s impact on the Creative Class: https://lnkd.in/e8Ccrmej Interested in our research on the creator economy? Contact inquiry@nrgmr.com for more information. #creators #creatoreconomy #vidcon #insights

📰 NEW ARTICLE: Last week, our very own Jasmina Saleh was on the ground at Animecon Birmingham. Read her recap on what UK anime fans love about the genre, featuring a sneak preview of data from our upcoming report on the rise of anime: https://lnkd.in/d-n3jhGm One key takeaway: Anime fans are very willing to put their money where their mouth is. “I’m so excited to go shopping,” a young man sang as he bolted to a stall with tiny Pokémon figurines, Saleh writes. Indeed our latest research on anime, releasing next month, concurs that buying merchandise is the second most popular way for American anime fans to engage with the genre, outside of watching the shows themselves. That, and more research-backed findings from Animecon 2024 at the link below. Stay tuned for data and insights from our global report on anime fans, complete with custom semiotic frameworks that unpack the uniquely powerful relationships between this genre and its booming fandom.  #anime #animecon #insights

🏀 NEW DATA: Caitlin Clark is unquestionably one of the biggest names in women’s sports right now—in fact, she currently rounds out the top five names in basketball, in general. Given the media craze she’s amassed in recent months, it may come as no surprise that she’s jumped to the forefront of sports fans’ awareness. But, the fact that this data was captured during the NBA Finals signals some larger boundaries between men’s and women’s sports may be breaking. Indeed, women’s sports have been all the buzz at Cannes Lions International Festival of Creativity this year, but their growing value in the broader media ecosystem is not just talk.  Want more? Stay tuned for our upcoming white paper that quantifies the Caitlin Clark effect, including fresh data around her impact on Olympics viewership. #wnba #caitlinclark #sports #insights #sportbeach

📣 This week, our CEO Jon J. Penn Penn will be representing NRG on the ground at Cannes Lions International Festival of Creativity Lions with our partners at Stagwell for the one and only SPORT BEACH! SPORT BEACH returns for a second year bigger, better, and bolder, again creating a space that centers the unique position of athletes as storytellers, community drivers, and fan creators. Join us, our partner agencies, brands, creatives, media owners, and, of course, the biggest names in sports (Carmelo Anthony, Alex Honnold, Jason and Travis Kelce, and Shaun White, to name a few) on the Croisette for real conversations about opportunities and ideas past, present and future–while having some fun along the way.    See the current slate of athletes and brand partners joining us at www.sportbeach.com, or meet us there on the sand! #SportBeach2024 #CannesLions

🧠 NEW ARTICLE: As lawsuits and legislations fly, where do consumers stand on AI regulation? Read our latest article at https://lnkd.in/e2rjNZPW. Recently, California—home to Hollywood and five of the six largest AI companies—has led the regulatory push for AI as Federal courts stall. California State Senator Scott Wiener told The New York Times, “I would prefer that Congress act, but I’m not optimistic they will.” While governing bodies debate, the AI arms race charges forward, leaving companies to navigate how to proceed amid unknown regulatory landmines. But, ultimately, it’s the consumer who will decide what does or doesn’t fly. How can companies protect their reputation while innovating with AI? Click below for our latest data on consumer expectations. Curious how AI will affect your company’s reputation? Contact roy.persson@nrgmr.com for more information. #ai #corporatereputation #reputation #artificialintelligence #insights

📽 NEW REPORT: Is Super Mario the new Superman? Our latest report, Leveling Up, unpacks findings from a fresh study of 1k gamers/500 non-gamers, plus key insights from NRG’s proprietary, always-on tracker of equity for 800+ entertainment franchises, Franchise IQ, to understand why video games are positioned to become the new Hollywood blockbusters. https://lnkd.in/exUGprrX Gaming is no longer a niche pastime, it’s a powerhouse–and one that extends beyond the console. The success of projects like Fallout, The Super Mario Bros. Movie, and The Last of Us is ushering in a new golden age of gaming adaptations. This is good news for both fans and gaming franchises; four of the five top-gaining gaming franchises in 2023 were the subject of movie or TV adaptations. But, breaking into the mainstream isn’t easy. While adaptations convert fans into evangelists, winning over non-gamers can be a challenge. How can video game franchises, studios, networks, and streaming services maximize the impact of gaming adaptations? Download the full report at https://lnkd.in/exUGprrX or reach out to inquiry@nrgmr.com to set up a personalized walk through with our team of franchise and gaming experts. #gaming #adaptations #film #tv #hollywood #insights 

🗓 Tomorrow, on May 22nd, NRG’s head of Corporate Reputation research Roy Persson, will present alongside Sarah Myles, Director of Communications Measurement & Insights at McDonald's at the AMEC Measurement and Evaluation Global Summit! Through an overview of the key distinctions between Brand and Reputation, we’ll showcase NRG’s disruptive approach to Reputation measurement and how approaching Reputation management with an emphasis on values and integrity creates value for our clients. Will you be in attendance? Reach out to Roy to connect in person. Can’t make it? Visit https://lnkd.in/d9R8ES84 to explore NRG’s solution-oriented approach to Corporate Reputation. #corporatereputation #reputation #insights #brand #AMECsummit

📊 NEW DATA: Earlier this week, a bipartisan group of senators released a long-awaited and critical "roadmap" for AI regulation, marking a significant step forward that Congress may address this term. Recent NRG research suggests Americans are cheering. Early signs suggest strong cross-party public support for Congress’ attempts to impose stricter regulation on AI, particularly for issues in election processing and responsible use. Interested in the evolving landscape of AI regulation and its implications for your company? Reach out to inquiry@nrgmr.com for more information from our team of Corporate Reputation and AI experts. #ai #regulation #insights #corporatereputation  

✍ You know us for our research, but did you know we also have a best-in-class design team? This Friday, NRG Presentation and Data Designer Emily Murphy will be presenting at Data2speak INC’s international online data visualization conference! Tune in to hear tips from our very own design talent on how to distill complex market data into compelling visual narratives. Register now at https://lnkd.in/eq2NHjx8 #datastorytelling #datajournalism #dataviz #design #insights