Mood Media

According to The Business of Fashion and McKinsey’s 2024 executive survey, 72% of fashion leaders plan to spend more on brand marketing next year. As data privacy regulations reshape how we target customers, the power of brand marketing is set to reclaim its glory days. ⭐️ Mood Media's Jaime Bettencourt says brands with interactive, multi-sensory experiences and curated merchandising designs will continue to stand out in a sea of sameness. At Mood Media, we’re excited to help brands enrich their consumer engagement through innovative, immersive experiences. Let’s make 2024 a year of unforgettable shopping moments! Read more about how brand marketing is evolving in Business of Fashion's recent article: https://bit.ly/3Y0wgrs

🍔🚗 The popularity of drive-thru continues as sales are up 30 percent since 2019. But what do customers want from the drive-thru experience and how can QSRs better meet those needs? How will the drive-thru change in the coming years? Our expert Kevin Jones recently engaged in a Q&A with Modern Restaurant Management (MRM) magazine, sharing his insights on anticipated tech advancements for drive-thrus, such as AI-powered digital menu boards and strategies for personalizing the guest experience through seamless tech integration. Interested in learning how QSR brands can leverage the power of seamless tech to enhance, rather than replace, the human touch? 💡 Read the full article here: https://bit.ly/3xO7wbc To learn more about Mood Media's QSR solutions, visit: https://bit.ly/3xERfWb

Exciting News! 📢 Today, we celebrate Vibenomics, a Mood Media company, on their new partnership with Lowe's Media Network (LMN). As a leader in retail media solutions, LMN offers a robust portfolio of omnichannel advertising services, connecting advertisers with Lowe's DIY and Pro customers. This collaboration enables Lowe's Companies, Inc. to harness Vibenomics' cutting-edge in-store digital technology, positioning them as the first major player in the home improvement sector to implement chain-wide in-store audio programmatic ad buying. Mood Media worked with Vibenomics to provide LMN with a complimentary branding and monetization strategy, leveraging technology, creative audio and advertising. In addition to the activation of in-store advertising, Mood Media also created a new custom playlist with localized control to meet the demographics of Lowe's local shopper audiences. We're thrilled to witness the innovative strides both companies will make as they continue to redefine the future of retail media. Discover more about this exciting partnership here: https://bit.ly/3XX6Tqu #RetailInnovation #RetailMedia

The 2024 UPS Store Convention is almost here! We invite you to connect with our team at the event July 9-10. Mood Media’s Jeff Cottom, Don Maloney and Don Hellwinkle will be in attendance and are eager to meet with other industry leaders. Send us a DM if you plan on attending! 📩 To find out more about how Mood supports The UPS Stores, visit: https://bit.ly/4bCzNiX

Happy Fourth of July from Mood Media! 🇺🇸✨ Today, we celebrate freedom, unity, and the diversity that makes our nation so unique. Wishing everyone a joyous holiday filled with family and friends. Happy Independence Day! 🎇🎉

Curious about transforming how #brands and #retailers view in-store impressions? Check out Vibenomics, a Mood Media company's latest whitepaper, below. It explores navigating in-store audiences and consolidating data for more accurate insights 📄 🔗 https://bit.ly/3WbRO3e

Creating emotional connections and memorable shopping moments with consumers is increasingly important in today's retail environment. Brands with immersive stores, interactive, multi-sensory experiences, and beautifully curated merchandising designs will continue to stand out in a sea of sameness. #experiencebydesign Mood Media

Exciting news! ✨ Mood Media is attending the 2024 UPS Store Convention next week in Las Vegas! Mood Media’s Jeff Cottom, Don Maloney and Don Hellwinkle will be in attendance and are looking forward to connecting with industry leaders, sharing insights, and exploring opportunities to enhance retail experiences nationwide. We invite you to connect with our team at the event on July 9-11. Send Jeff, Don M., or Don H. a DM if you plan on attending! #2024UPSStoreConvention BONUS: Discover how Mood Media has been the preferred vendor for The UPS Store for over a decade > > https://bit.ly/4ePV7o2

In a world where brands are vying for consumer attention, Mastercard’s latest venture into multisensory marketing sets a new standard. As detailed in a recent Axios article, Mastercard is opening restaurants, selling perfume and cocktails in its flagship colors, and playing a signature tune at the cash register — all designed to engage your five senses with their brand. 💡 Why This Matters: Multisensory marketing isn't just a trend; it’s a powerful strategy that resonates deeply. By tapping into sight, sound, taste, smell, and touch, Mastercard is creating unforgettable and emotionally charged experiences just for you. At Mood Media, we understand the profound impact of sensory engagement and specialize in crafting tailored sensory branding solutions for our clients. We are committed to helping brands harness the power of sensory branding to elevate your shopping experiences. Read more about the impact of sensory marketing here! >> https://bit.ly/4bmMIFw

🌟 Case Study Spotlight: FRYDAY Romania 🌟 We're excited to share our latest collaboration with FRYDAY Romania, a brand that is revolutionizing the fast-food industry. From content management to project management, our partnership has been marked by transparency and reciprocity.🍟 Learn how Mood Media helped FRYDAY create a contemporary, digital customer experience through innovative solutions like digital signage, custom music playlists, and scent marketing. Read the full case study to learn more about this inspiring journey! 📖 Read the full FRYDAY Case Study on our blog >> https://bit.ly/4eAhzRN