Ming River, Inc

#baijiiu #china #spirits #spiritsindustry

It was wonderful hosting a masterclass and tasting with iichiko Sochu and Ming River, Inc Thank you to Derek Sandhaus and Christopher Pellegrini Incredible products. And we’re so happy to have Ming River Baiju in one of our new cocktails. The Breakfast Group

This week PMC’s AAPI Affinity Group came together to celebrate AAPI Heritage Month with an insightful panel discussion featuring Michael Refuerzo, Global Head of Production of Beats by Dre, Michael Chuthakieo, CRO of 88RISING, and Harrison Wang, CEO & Founder of Unblocked, moderated by Mike Van, the President of Billboard. The session covered critical topics: mental health, socioeconomic differences, leadership, cultural nuances, generational gaps, and DEI (Diversity, Equity, and Inclusion). To make the occasion authentic, the group served tasty treats like Ensaymadas (from the Philippines), Baijiu (from China), Seoul Sausage's Bento Boxes (Korean), etc. It was a great blend of meaningful conversation and delicious flavors. Thank you to our sponsors Ming River, Inc ONLY Hydration and #MOSHI   I’m excited to announce our upcoming fireside chat with Julie V. the COO of 100 Thieves on May 29. #AAPIHeritageMonth #DiversityandInclusion #Leadership #MentalHealth #Culture #Inclusivity

Thanks to the wonderful Tim Chan and the team for having us as drinks sponsors at the Penske Media Corporation's #AAPI lunch.

🙏A special thank you to Olivia White for her enlightening article on www.vinepair.com Gratitude to Ray Zhou and Joaquín Simó for their pivotal roles in introducing and contextualizing Baijiu in the West. Key takeaways: 🌍 Baijiu’s Potential Breakthrough in the Western Market: Baijiu is the most widely consumed spirit globally yet remains under the radar outside of China. It is traditionally made from sorghum and has deep historical roots. Trendsetting Asian-owned establishments in cities like NYC and San Francisco are pioneering baijiu’s introduction to the U.S. through creative cocktail offerings. 🍸 Insightful Contributions: Joaquín Simó emphasizes the importance of educating consumers and integrating baijiu into well-crafted cocktails to enhance its acceptance. Ray Zhou notes that pairing baijiu with suitable dishes can mitigate its robust flavors, making it more palatable for Western tastes. 📊 Cultural and Market Dynamics: baijiu's acceptance might follow a path similar to mezcal, which transitioned from niche to mainstream in the U.S., suggesting a promising growth trajectory for Baijiu. 🔥 Unique Flavor Challenges: Known for its strong, umami flavor, baijiu’s integration into Western drinking habits requires thoughtful culinary pairings and innovative mixology. #Baijiu #SpiritsIndustry #CocktailCulture #Mixology #GlobalSpirits #CulturalExchange #BeverageTrends #InnovativeCocktails #AsianCuisine #FoodPairing https://lnkd.in/evmBwFM9

We’re growing the team! Full-time Market Manager positions opening in NYC, Chicago, SoCal and NorCal In short, we’re looking for four (4) people who: -Love unique spirits and sharing them with others -Have strong networks in their market -Are comfortable working independently If that's you, please email bill@mingriver.com with a note about why you'd like to join Ming River. Requirements: Knowledge of spirits: ability to speak intelligently about production techniques, flavors and aromas. Must be comfortable with educated buyers both in the on- and off-premise asking complicated questions. Knowledge of mixology: must be able to assist accounts in developing cocktail recipes using Ming River Sales experience-minimum 1 year previous experience in selling spirits, preferably in a similar role. Ideally 2-3 years experience Experience in China and/or knowledge of Chinese is a plus Must be able to effectively cover geographical market on a full-time basis and be available to occasionally travel. Job Description: Open new accounts primarily in the on-premise along with select off-premise accounts. Drive menu placements in on-premise accounts by building relationships with bar teams and providing cocktail development assistance when needed. Support on-premise accounts by delivering POS as-needed Drive sales in off-premise accounts by providing staff education along with consumer tastings Drive brand awareness among bartenders and consumers by doing bar takeovers monthly and organizing takeovers with other bartenders. Educate distributor partners by attending sales meetings on a monthly basis. Package: Competitive base salary, T&E and bonus structure based on new account openings and volume growth in legacy accounts.

Ganbei to the Year of the Dragon! “For me, there is nothing more synonymous to the Lunar New Year celebrations than firecrackers, red envelopes and baijiu,” says Philip Ly, lead bartender and beverage director at General Lee’s Cocktail House in Los Angeles. “Growing up, our household was filled with generations of family members, all with food-stuffed smiling faces socializing throughout the night. Red-cheeked adults gossip at the table drinking baijiu out of unusually tiny little drinking vessels.”  https://lnkd.in/eCtRiwfu

Ganbei to the Year of the Dragon! “For me, there is nothing more synonymous to the Lunar New Year celebrations than firecrackers, red envelopes and baijiu,” says Philip Ly, lead bartender and beverage director at General Lee’s Cocktail House in Los Angeles. “Growing up, our household was filled with generations of family members, all with food-stuffed smiling faces socializing throughout the night. Red-cheeked adults gossip at the table drinking baijiu out of unusually tiny little drinking vessels.”  https://lnkd.in/eCtRiwfu

LA friends: Come out and learn how to play Mahjong from the Mahjong Mistresses! They were recently featured in LA Times: https://lnkd.in/geFn2DWU We'll be serving Korean BBQ rice bowls from my new restaurant Seoul Bap, delicious cocktails from Ming River, Inc mixed with Seoul Juice, and other beverages from our sponsors Yoju, Hard Nectar, and Magna Carta! Our DJs will be spinning all night with guest performances throughout. It's going to be a great night! DM if you have any questions!

🍶 How to Drink Baijiu? 🌟 Baijiu consumption is all about community and togetherness. 🍻 It's a drink traditionally enjoyed with others, often in neat shots over dinner or at grand banquets. 🎉🥢🥟 But here's the twist: Ming River is on a mission to revolutionize the bar industry! 🚀 We're making baijiu accessible and exciting for innovative bartenders, encouraging them to craft unique cocktails. 🍹🌐 Join us in this exciting journey and discover how Ming River is transforming traditional baijiu into a modern mixology marvel. 🌟🎊 Check out our short video to learn more and be part of this exciting change! 📹👀 #baijiu #barindustry #bartenders #mixology #spirits #spiritsindustry #白酒 #drinks #foodandbeverage #cocktails #baijiucocktails #innovation #drinksinnovation #craftspirits #nichespirits