IWC Schaffhausen

We are thrilled to announce our partnership with Apple Original Films’ highly anticipated Formula 1® racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula One™ world champion Lewis Hamilton’s Dawn Apollo Films. In the movie, IWC Schaffhausen will be a sponsor of APXGP, a fictional 11th team on the grid and it will star Brad Pitt as a former driver who returns to Formula One, alongside Damson Idris as his teammate on APXGP. Formula 1 | Warner Bros. Pictures | #F1movie | #IWCwatches

Engineered to perfection. Get up close with our collections, and Mercedes-AMG Petronas F1 Team, at the IWC Pop-Up inside Battersea Power Station. But remember, speed is of the essence – this unique space is only open until Sunday 7 July. #PerformanceChronograph I #TheReference I #London

The world's most precise lunar phase wristwatch. The Portugieser Eternal Calendar has been officially recognized by Guinness World Records as the world's most precise lunar phase wristwatch. The Double Moon™ indication of this newly introduced watch boasts a theoretical deviation of just one day in 45,361,055 years, surpassing the previous world record by over 43 million years. Achieving this remarkable precision is attributed to a new reduction gear train featuring three intermediate wheels, which accurately aligns the duration of one calendar month with that of one complete lunar cycle.

Engineering Dreams. Today, we celebrate playing a part in helping girls and young women to fulfill their passion and career aspirations in engineering. Through our partnership with the Mercedes-AMG PETRONAS Formula One Team and the Stemettes program, IWC wants to inspire and support girls and young women in STEM (Science, Technology, Engineering and Maths). #IWCSchaffhausen #MercedesAMGF1 #INWED Credits: Stemettes & Samand Simon Photography

The universe of IWC Schaffhausen arrives to the Renaissance capital. After Milan and Rome, we have inaugurated a new boutique in Florence. Spread over two floors and flooded with natural light, the welcoming atmosphere allows visitors to approach the art of Swiss watchmaking while contemplating, almost touching, the exceptional works of art that surround the location. In this majestic frame, we display our latest releases as well as our iconic pieces. 🔗Book now your appointment: https://lnkd.in/euQ-4qDS #IWCwatches | #Firenze

Nestled in the heart of Copenhagen. We have opened our first boutique in Denmark on Ny Østergade, where design and gastronomy harmoniously meet. Spanning 110 square meters, the boutique invites guests to explore and learn more about our history, timepieces, and material expertise. It is furnished with classic Danish design from Handvärk, Gubi, and Icons of Denmark with minimalistic expressions focused on quality underscoring the timelessness of our brand. 🔗Book now your appointment now: https://lnkd.in/e46hRrRu #IWCwatches #Copenhagen

Welcome to L'Appartement IWC . Located on the world-famous Avenue des Champs-Élysées, our new flagship boutique blends the French savoir-vivre with the masterful craftsmanship and innovative technology that every IWC watch represents. Visitors are invited to immerse themselves in our fascinating universe, in an ambiance of timeless elegance and Haute Horlogerie. After Zurich, Dubai, Shanghai, Beverly Hills and Madison Avenue in New York City, L’Appartement IWC is our sixth flagship boutique connected with the soul of the city; typical features such as the fine parquet flooring, the walls with decorative moldings and the historical fireplaces have been retained to ensure a comfortable feeling, just like in one’s home. 🔗Book now your appointment: https://lnkd.in/e-DJJs54 #IWCwatches #Paris

Unveiling the Ceralume® technology in a concept watch - the first fully luminous ceramic watch. Based on a highly engineered and patent-pending process, the technology enables us to produce fully luminous ceramic watch cases for the first time. This is achieved by homogenously mixing ceramic powders with high-grade Super-LumiNova® pigments, a luminous material that acts like a battery for storing light energy. In dark chamber tests, a fully luminous concept watch manufactured using the Ceralume® technology has emitted a bright blueish light for more than 24 hours. Conventional white ceramic is made by mixing zirconium oxide with other metallic oxides. These powders are shaped into a so-called green body, machined close to the final case geometry and then sintered at high temperatures in a kiln. For the white ceramic to glow in the dark, Super-LumiNova® pigments are added to the mix of raw materials. #ProudlyMadeInSchaffhausen I #IWCwatches

Experience Swiss engineering and fine watchmaking in NYC style. Take a look at the watchmakers crafting IWC movements in our fully transparent atelier or immerse yourself in their artisan skills with the Cyberloupe®️. Our new flagship boutique merges a welcoming atmosphere with fireplace, lounge, and bar area, with spaces dedicate to our history, engineering, and craftsmanship. Exclusively available in selected IWC flagship boutiques, clients can customize their Portugieser Chronograph by selecting from a range of case materials, dial colors, hand and applique material, bracelet options and an optional case engraving. Experience a new immersive location: https://lnkd.in/erKPXdCc #IWCwatches

"We see ourselves as engineers, so it’s part of our make-up to question things and want to improve them. We’re constantly exploring the limits of what is feasible and developing functional, robust and technically elegant solutions" - Markus Buhler Read more about IWC's engineering and design history in our #IWCjournal article: https://lnkd.in/gkc5eGVm #IWCportugieser | #ProudlyMadeInSchaffhausen | #IWCwatches