International Alliance for Responsible Drinking (IARD)

📉 **Major Milestone: 20% fall in alcohol-related deaths globally   The WHO's latest Global Status Report on alcohol and health reveals a significant 20% drop in age-standardised alcohol-attributable death rate per 100,000 from 2010-2019, a key indicator in the UN's strategy to combat harmful alcohol use.   Other findings show: - A 18.3% decrease in the rate of age-standardised alcohol-attributable disability - A 3.4% decrease in heavy episodic drinking - A 4.5% drop in alcohol per capita consumption from 2010-2019   Julian Braithwaite, President and CEO of the International Alliance for Responsible Drinking, comments: "The 20% fall in the alcohol-attributed death rate around the world is obviously very good news. We agree with the WHO that more needs to be done. IARD and its Member companies are committed to supporting the UN’s 2030 goals to tackle the harmful use of alcohol through the promotion of moderate and responsible consumption amongst those who choose to drink. We look forward to playing our part in accelerating progress in the run up to 2030."   IARD continues to take action to reduce harmful drinking and advocate for effective policies, stronger enforcement of existing laws such as preventing drink driving, underage drinking, and drinking during pregnancy. Earlier this month, IARD partnered with major digital platforms to enhance age assurance for online alcohol marketing. Together, we can accelerate trends to reduce harmful drinking! 🌍 #ResponsibleDrinking #GlobalHealth #UN2030 #WHO

Yesterday our CEOs put their weight behind our new responsibility strategy. We met in the heart of the champagne region, a place whose very architecture, economy and landscapes have been shaped by this industry for centuries. The context was last month’s landmark WHO report, which shows that deaths linked to alcohol fell by over 20% around the world from 2010 to 2019. While there is much more to do, this represents significant progress in the UN’s strategy to tackle the harmful use of alcohol. We agreed our new priorities for building on this success through the International Alliance for Responsible Drinking (IARD), including how we can further harness the resources of IARD and its members to support the UN 2030 goals. A huge thanks to Philippe Schaus for hosting us so magnificently at Moët Hennessy, and to chairman Alexandre Ricard and IARD’s CEOs for their support.

**Football fans are embracing no and low** As EURO 2024 captivates football fans across the world, we're witnessing a heartening trend.  U.K. Retailers are reporting a significant uptick in the sales of no- and low-alcohol products during the tournament, especially on match days featuring England. This shift towards moderation is a clear indicator of changing consumer habits and a growing culture of responsibility. 📊 Key Highlights: ➡ Ocado reported an increase of no- and low-alcohol spirit sales by 20% while alcohol-free wines up by 9% ➡ Tesco is seeing its highest-ever sales of no- and low-alcohol beer and cider outside of Christmas – even beating Dry January. These figures are a win we can all celebrate. 🎉 #moderation

What has been around since 7000 BC, with its effects being studied for hundreds of years? For thousands of years to the present, alcohol has been part of many societies. At International Alliance for Responsible Drinking (IARD), we have brought together the world's largest alcohol research database, featuring 171,251 peer-reviewed studies (as of today). With studies dating back to 1870, this vast repository is now open access. It is updated daily and maintained by my wonderful colleagues Bryony Addis-Jones, Rebecca Walsh, and Isabel Thomas. The database underpins all IARD's work, ensuring our statements are credible, accurate, and reflect the current evidence base. Check out the comments to understand how we use the database to develop our health and policy reviews. Diana Hinova and Bryony Addis-Jones - you should feel very proud after all those months of work with the developers - we did it! #teamwork #AlcoholResearch #HealthDatabase

Busy few days at the Research Society on Alcohol (RSA) conference in Minneapolis exhibiting the International Alliance for Responsible Drinking (IARD) Research Database - https://lnkd.in/ew3Df8hR. Huge team effort to make the free to access Research Database publicly available. Fantastic to receive such great feedback. Anyone involved in alcohol research, take a look; we'd love to know your thoughts.

The WHO’s 20% global fall in deaths linked to alcohol is important news. But there is more to be done. Between 2010 and 2019, age-standardised alcohol attributable deaths per 100,000 population - the UN’s official metric - may have fallen significantly. But that’s still 2.6 million people a year. We need to understand better what policies and other factors explain this significant progress - and do more of it. IARD, our members and partners are committed to building on this progress and supporting what works in our markets globally - and helping deliver the UN’s strategy to tackle the harmful use of alcohol, and its 2030 goals.

UN Announces Call for Online User Control: A Cause Close to My Heart I totally agree with the United Nations' call for greater user control over their online experiences. Leading partnership initiatives at International Alliance for Responsible Drinking (IARD), I've had the privilege of working with major tech platforms like Google, Meta, and Snap Inc. to enable adults to opt out of seeing alcohol ads. It is all about respecting different cultural backgrounds and recognizing that there are people who don't want to see marketing from beer, wine and spirits producers on their social media. #Leadership #DigitalEthics #UNEndorsement

"Is Responsibility the New Bottom Line?": our standing-room only event at the Cannes Lions International Festival of Creativity was filled with insights about how #marketing is driving positive change, with expert contributors Gideon Spanier, Isabel Massey, Fiona Lloyd, Nick Purdon, Steve Martin, Puja Darbari, WFA, hosted by Deloitte Digital If you missed out, then catch up with with Campaign UK's article about the session: https://lnkd.in/dVt5ad8c

Is Social Responsibility a 'Nice to Have' or a Driver of Long-Term Growth? Fiona Lloyd thank you for inviting me to be part of such an important discussion alongside Beatrice Cornacchia from Mastercard and Allison Kieth at KraftHeinz. I thoroughly enjoyed delving into the crucial role brands and the marketing community play in driving positive impact. The International Alliance for Responsible Drinking (IARD) is proud to collaborate with major agencies like dentsu and the leading digital platforms to embed robust responsibility standards and further prevent underage exposure to alcohol ads. It's clear that our efforts are not just about creating feel-good moments but are essential for long-term growth. Social responsibility is something that consumers, and, importantly, the investor community are increasingly factoring into their decision-making. Brands that lead with authenticity and action are delivering positive impact and will thrive in the future. Looking forward to continuing our important work together. #CannesLions #SustainableGrowth #MarketingForGood #InvestorFocus

It’s not often I meet a CEO who served on the frontlines of Bosnia in the 1990s, when I was there as a diplomat. Debra Crew went in with the US Army as part of IFOR, the NATO peacekeeping mission. I’m delighted to be working with her again, this time as CEO of Diageo, one of the International Alliance for Responsible Drinking (IARD)’s leading members. With Dan Mobley and Rachael Robertson we discussed a different UN mission this time, the UN’s 2030 goals to tackle the harmful use of alcohol and the role that IARD and its members play in supporting them. Recent date from the world-leading Global Burden of Disease survey by the Institute for Health Metrics and Evaluation shows there has been strong progress since 2010, but there is still much more to do. Diageo has been leading the way in helping its consumers make informed choices about drinking, including through innovations like DrinkIQ. Their Guinness 0.0 brand is also one of the fastest growing No and Low beers on the global market today. Thank you for a fantastic visit! Next time, Sarajevo…