Guidance

The Lead Summit is fast approaching and we want to invite brands to our private rooftop dinner on Wednesday July 10th after Day 1! Join us and our friends from Shopify, Nostra AI, and Buy with Prime for a casual rooftop dinner on the Lower East Side with a private chef creating a custom handmade pizzas and small bites alongside specialty cocktails, beer, and wine. https://lnkd.in/gmP2QjSQ

We are so excited to partner with BigCommerce to launch the all-new Modere site! Modere came to Guidance with a desire to launch a completely headless BigCommerce implementation that utilized the industry's best solutions including Contentstack, Signifyd, Pimcore with help from Hamari Agency and many other great partners. In addition to the launch, Guidance also worked with Modere on customer experience design, software development, platform enhancements, data migration oversight, and integrations.

Here's what you may have missed from Guidance this month!

We are thrilled to celebrate Serena Illescas's remarkable 10-year anniversary with Guidance! Since day one, Serena has exemplified unparalleled professionalism and expertise in every project she undertakes. Her dedication to delivering exceptional designs has garnered admiration from clients who consistently praise her ability to elevate brands in the digital space.   Serena's contributions have been invaluable in shaping Guidance's creative standards. She has not only defined visual design best practices but also played a pivotal role in establishing processes that uphold the highest standards of quality, including the guide for CXQA to ensure top-notch products.   Among Serena's standout achievements is her pivotal role in the Guidance.com redesign. Leveraging her keen eye for detail and innovative approach, she revitalized the site with a fresh, clean design, breathing new life into our online presence. Her creative initiatives, such as the abandonment shopping cart video, showcase her unwavering dedication to enhancing Guidance's brand image. Serena's development of modular systems has streamlined our case study design process, ensuring each study is impactful and easily digestible for our customers.   In addition to her exceptional work on Guidance projects, Serena has lent her talents to numerous esteemed clients, including Universal Audio, Anastasia Beverly Hills, United Sports Brands, Santa Monica Seafood, Johnny Was, Popcultcha, Kate Somerville Skincare, [HOONIGAN], Bombshell Sportswear, Fandango, Travis Mathew, Dovetail Furniture, Drybar, Vorwerk Group, Modere, Happy Planner, and Children's Mercy Kansas City among many others. Her elegant solutions and impactful designs have elevated brands across various industries.   Throughout her tenure, Serena has continuously evolved in her role, from leading visual design efforts to seamlessly integrating user experience into her projects. We are immensely proud to have Serena Illecas as an integral member of the Guidance CX Team. Her exceptional skills, dedication, and creativity have truly set a standard of excellence within our organization. Here's to many more years of collaboration and success!

We're so excited to partner with the SiteVibes team and help our clients identify and implement the best ecommerce solutions on the market!

As the cost of customer acquisition has skyrocketed, brands have had to adjust their tactics to keep customers happy and coming back. Our Director of Marketing & Partnerships, Edward Gaug, outlined 9 tips that brands can follow to develop a customer-first mentality. Read the post here: https://lnkd.in/g7iFcrKZ

It’s no secret that hyper-personalization and optimized user journeys lead to better customer relationships, higher engagement, and more sales. But few ecommerce businesses know exactly what optimizations will make an impact.   That’s where having an ecommerce platform with robust digital experience testing features can give you a competitive edge.    Optimizely does just that and more. Check out our latest post in our ecommerce deep dive series: Optimizely for Ecommerce: https://lnkd.in/gXQ-Dm2a

But there is even more reason to celebrate today! We are thrilled to another invaluable team members – Eric Burns, our esteemed Sales Director, who is celebrating his 5th anniversary at Guidance!   In the dynamic world of sales, Eric has consistently exemplified excellence, setting the bar high from day one. With unwavering dedication and a keen understanding of our methodology, Eric has not only been our top sales representative but has also spearheaded some of our most remarkable achievements. His ability to navigate complex deals and secure partnerships with industry giants such as Richline Group, a Berkshire Hathaway Company, Hearst, Plaid Enterprises, Valvoline Inc., MIDEA Group, Turn5, Inc., and Imagine Learning has been nothing short of outstanding.   What truly sets Eric apart is his meticulous approach to communication and follow-through. His knack for keeping everyone in the loop with detailed meeting notes, next steps, and insightful Slack summaries has been instrumental in ensuring seamless collaboration within our team and with our clients.   Beyond his impressive sales prowess, Eric's innate talent for relationship building has been a cornerstone of our success. His genuine rapport with clients and partners alike has not only strengthened existing connections but has also paved the way for fruitful collaborations and future opportunities. Eric's flexibility and ability to tailor solutions to meet the unique needs of each client have been instrumental in driving our growth and reputation in the industry.   We want take a moment to acknowledge and appreciate Eric's exceptional contributions to our company over the past five years. His hard work, dedication, and relentless pursuit of excellence embody the core values of guidance.com, and we are incredibly fortunate to have him as a part of our team.   Please join us in congratulating Eric on this remarkable milestone and thanking him for his continued commitment to excellence.

🎉 Celebrating a Decade of Dedication and Excellence 🎉 Guidance is thrilled to commemorate a significant milestone today as we honor remarkable Technical Architect, Will Wright’s incredible 10-year journey. Over the past decade, Will Wright has been an integral leader behind our technical innovations and successes. As our esteemed Technical Architect, he has showcased unparalleled expertise in navigating the dynamic landscape of ecommerce solutions, consistently learning newer platforms, and delivering outstanding results for our clients. But Will’s impact goes far beyond their technical skills. They've been an incredible team member and leader, fostering a culture of collaboration and continuous learning within our team. Over the years, Will has provided invaluable technical oversight for some of Guidance’s most challenging projects, leading to successful launches for clients such as Caltech, Children's Mercy Kansas City, Silpada Designs, Connect Invest, and more. Will is always looking for continuous process improvement and is ready to learn newer technologies. Because of this Will is one of a few tech architects at Guidance who can provide detailed technical solutions across multiple different platforms. Join us in congratulating Will on this incredible milestone! Here's to a decade of achievements and many more milestones ahead.

There are over 33,000 merchants leveraging the power of Adobe Commerce. By combining world-class capabilities, open-source flexibility, and AI-powered analytics, it might just be what your business needs to get ahead. We take a deep dive into the benefits and key features that make this platform stand out in the world of ecommerce. Find out if Adobe Commerce is the right fit for your brand's next era here ➡️ https://lnkd.in/g5nSn6-q