Foundry

We're thrilled to announce the winners of the 2024 CIO Awards Canada.🏅 Now in its third year, this prestigious awards program celebrates the most innovative technology projects and teams across Canada. The awards highlight those who create competitive advantages, optimize business processes, drive growth, or enhance customer relationships through technology. Join us in celebrating this year's winners and finalists, whose inspiring projects showcase the remarkable talent and innovation within Canada's workforce. Click the link to see the full list of winners: https://ow.ly/FHew50SChGg #CIO #CIOCanada #CIOawardsCanada #b2b #b2bmarketing #IDC

Who influences IT Purchases? This edition of the Research wrap-up newsletter explores the latest insights from 930+ decision-makers in the Role and Influence study. This study reveals key players in the IT purchasing process and their sources at each stage, highlighting the growing challenge of reaching all influencers. Plus - a comprehensive road map backed up with 2024 stats to guide your efforts to engage a diverse buying committee. Read now!

Do you know what activities CIOs are spending more time on this year compared to last year? We sure do! Our 23rd Annual State of the CIO research revealed not only this time reprioritization shift, but also uncovered numerous other helpful nuggets of information. Below is what we found CIOs are spending more time on this year in comparison to 2023: 2024 > 2023: ⏰Security management > Managing IT crises ⏰Improving operations/systems performance > Negotiating with IT vendors ⏰Aligning IT initiatives with business goals > Cost control/expense management ⏰Cost control/expense management > Improving operations/systems performance ⏰Redesigning business processes > Modernizing infrastructure/ applications Dive deeper into the study with us and find out what's leading to the shift in priorities for the CIO in 2024: https://ow.ly/OkCY50SBzul #B2B #b2bmarketing #CIO #Research

What an incredible event at #SecureITNY! Yesterday, we hosted a truly delightful session that left our attendees buzzing with excitement about the quality content we provide. 🎉 A particular highlight was the dynamic panel discussion: Empowering Cyber Culture: Winning Strategies and Talent Development in Today’s Threat Landscape. This powerhouse trio of women in tech truly rocked the room! 🌟 In an era where digital innovation intersects with escalating cyber threats, the role of the Chief Information Security Officer transcends traditional boundaries. Our expert panel delved into core strategies and practices necessary for cultivating a cyber-conscious culture that fosters innovation rather than stifles it. From positioning security as a business enabler to navigating the relentless pace of cyber threats without succumbing to burnout, seasoned CISOs shared insights and best practices for staying ahead. They also explored methods for nurturing a pipeline of future-ready cyber leaders, addressing the critical gap at a time when the demands of the job are only growing. 👏 Huge thanks to our superstar panelists: 🔸Nada N. , Chief Information Security Officer and Senior Vice President, The Estée Lauder Companies Inc. 🔸Laura Deaner, VP & Chief Information Security Officer, Northwestern Mutual 🔸Elizabeth Rodgers, Chief Information Security Officer, RAND 🔸Dan Roberts, Host of the Tech Whisperers Podcast and CEO of Ouellette & Associates Consulting, Inc., who expertly moderated the session Stay tuned for more updates and insights from #SecureITNYC! 🚀 #SecureIT #WomenInTech #CSOevents #RiskManagement #cybersecurity #B2B

In Episode #022 of OTR podcast, Rick Currier sits down with Asher Mathew, Co-Founder & CEO, Partnership Leaders to dive into the dynamic tech scene of the Bay Area, Asher’s bold journey from Pakistan to San Jose, and the critical role of Partnership Leadership. 🌟 Asher shares his insights on cultivating a strong tech community and the evolving role of Chief Partner Officers. We also explore partner-led growth and discuss collaborations with industry giants like HubSpot and Salesforce. "Partners help you with reach and relevance. The people that know how to do it well really get their brand into the market much faster," says Asher. 🚀 Don't miss this engaging and insightful episode! 🎙️✨ https://ow.ly/o8Bj50StfCc #partnermarketing #content #contentmarketing #storytelling #b2b #b2bmarketing #CMO #TechInsights #PartnershipExcellence #OTRPodcast #PartnerLedGrowth #PartnershipLeaders

Discover insights from our 2024 Role & Influence of the Technology Decision-Maker study! 🌐 Did you know the average number of influencers on tech buying teams has increased from 20 in 2022 to 28 in 2024? And with external influences like customers and analysts being more integrated into decision-making, 65% of ITDMs to report increased complexity along the purchase process. 📈 Dive into the study to understand how this evolving landscape affects your strategies and discover ways to navigate the complexity. https://ow.ly/c0xq50SyNzT #ITDecisionMakers #TechBuying #ITDM #RoleAndInfluenceStudy #B2BMarketing #CIO #CMO #AI #TechInnovation #b2b #contentmarketing

We're excited to announce the winners of the 2024 Foundry Innovation Awards! 🌟 Now in its second year, this awards program recognizes the best in tech marketing and celebrates the teams that have collaborated with us over the past year to create standout campaigns. At Foundry, we celebrate the marketers who push boundaries, aim for excellence, and set new benchmarks. The winners for this year are: 🏅Brand to Demand -Hewlett Packard Enterprise 🏅Partner Marketing - Amazon Web Services (AWS) x Intel Corporation 🏅Outstanding Content - SAP 🏅Events Execution - Cradlepoint, part of Ericsson 🏅Consumer Programs - GEN Digital Join us in congratulating all of our winners and finalists! Your work not only influences minds but also drives impactful results. Let’s continue to innovate and achieve remarkable success together! https://ow.ly/pNiw50SxoQt #FoundryInnovationAwards #TechMarketing #Innovation #MarketingExcellence #B2B #B2BMarketing

Get ready to be inspired at the upcoming CIO 100 Awards! 🎉 UPS is setting the bar high with its groundbreaking use of large language models (LLMs) and generative AI. Their AI-based Message Response Automation (MeRA) tool is transforming customer service by automating responses to thousands of emails every day, cutting agent handle time by a remarkable 50%! 📉 But that’s not all. MeRA is not just enhancing customer service efficiency; it's also paving the way for AI integration across other departments at UPS, from HR to sales to finance. UPS’s MeRA tool has been recognized with a 2024 CIO 100 Award for IT innovation and leadership! Don’t miss the chance to celebrate UPS’s breakthrough and learn from the best in the industry at The CIO100 Symposium & Awards, taking place August 5-7 in Colorado Springs, CO. Join us at the CIO 100 Awards and see how companies like UPS are leading the way in AI-driven transformation. Register Today - https://ow.ly/Tfk650Sx64t Learn more about how UPS is delivering customer wins with GenAI - https://ow.ly/jGh850Sx6jO #CustomerService #GenerativeAI #LLMs #CIOAwards #Automation #CIO100 #ITleadership #CIOevents #GenAI #IDC

🔔 Mark your calendars! Next week, on July 11, we’re gathering in the heart of New York City at Covene for SecureIT New York - Protecting the Enterprise: Threats, Risk, and AI. 🌆 As part of our ongoing FutureIT event series, SecureIT NYC is set to be an invaluable and insightful experience for all security professionals. 🔍 Attendees will be diving deep into the challenges security leaders face today. At SecureIT, you’ll explore: ✔️ Strategies for Safeguarding Data: Learn how leading organizations are leveraging AI and automation to mitigate risks. ✔️ Emerging Threats: Understand how to defend against threats like deep fakes and social engineering. ✔️ Preparing for the Quantum Impact: Get insights into future-proofing your security measures for quantum computing. Faced with pressure from executives, regulations, and rapid development cycles, it’s more critical than ever to stay ahead. SecureIT offers the tools and strategies to do just that. 🌟 Don’t miss this opportunity to network with fellow security professionals and industry leaders. Secure your spot today! 🔗 Register Now: https://ow.ly/BL0p50Sw06X #CyberSecurity #ThreatProtection #AIAutomation #QuantumComputing #CyberThreats #CSOSecureIT #CSOSecureITNYC #CSOevents #RiskManagement #b2b

In this week's Rapid-Fire edition of the OTR podcast with Rick Currier, where the questions are far from hard-hitting but still quite punchy, we're taking it back to Episode 13 featuring Clarissa Gent, Director of EMEA Partner Marketing at AWS, as Rick gets a glimpse into her 'lighter side.' 🎉 Check out how Clarissa handled the hot seat and enjoy a few laughs with us! 😂🔥 Click the link below for the full OTR Episode with Clarissa: https://ow.ly/hCvz50Sv01c #partnermarketing #content #contentmarketing #storytelling #CRM #rapidfire #OTRPodcast #OTR #b2b #ContentMarketing #CIO #b2bMarketing #techmarketing