FLY BY JING

Kicking off AAPI month at Good Morning America with a group of powerhouse Asian women entrepreneurs. Thanks for having FLY BY JING ! Check out https://lnkd.in/grrqWKxV today only for a special deal 🌶️

BIG NEWS to share on this Tax Day! 💸🗣️ Get ready to have more money in your wallet and more sauce in your mouth! Since our beginning, I’ve always wanted to make our high quality delicious Chinese flavors available and accessible to as many people as possible. I’m so proud to say that without sacrificing anything in product quality or ingredients, we have worked hard to find savings in our supply chain that have allowed us to significantly reduce our costs, which we are passing right along to our customers. All prices are now lowered on FlyByJing.com 💰 And you can also find lower prices at all our major retailers including Target and Whole Foods Market 🛒 It’s our latest commitment to fulfilling our mission to evolve culture through taste, expand palates and minds, and grow the chili crisp category you know and love. 💖

At FLY BY JING we are going all-in on Costco roadshows! Our entire team is pitching in to sample our products, from Operations, R&D, Finance, Sales, Marketing, of course your fav CFO/COO, and our amazing CEO Jing Gao too! The results are speaking for themselves. Today we just broke our roadshow sales record, and we're only getting started. If you're in LA or Hawaii, be on the lookout for Sichuan Chili Crisp on shelves at Costco Wholesale right now. Grab it while it's hot!

of course xtra spicy chili crisp can induce labor. 😉 👶 🐉 💚

We wouldn't be where we are today without our start on Kickstarter Thank you for sharing Jing Gao's story!

We start them young around here!

VISIT FLY BY JING AT EXPO WEST! Wed-Fri in the North Hall Level 100 #N841 Excited to be sharing our latest innovation Chengdu Crunch (that sauce everyone's been talking about) which is also a Nexty Award Finalist!!!

The path to flavor is here 🐼✨ Tag us if you see our DreamWorks Animation Kung Fu Panda 4 x Fly By Jing displays in a grocery store near you! Who's seeing Kung Fu Panda 4 in theaters March 8??

She got rejected by every single investor when pitching her "Chinese hot sauce". Today, her $50M Chinese food brand is sold in 5,000 stores, including Whole Foods, Target, and Costco. Here's the story of how Jing Gao quit her tech job, raised $120K on Kickstarter, and produced her first batch of Sichuan chili crisp👇 Jing Gao is the founder and CEO of Fly By Jing, a company specializing in Sichuan flavors, like its ultra-popular chili crisp, hot pot kits, and frozen dumpling line. Jing was born in Chengdu, China, but lived all over the world as her father was a traveling professor. After living in Canada for over a decade, a job offer brought her back to Asia, where she lived in Beijing, Shanghai, and Singapore. “When I was in China,” she reflects, “it was the first time I had realized how disconnected I had become from my heritage.” Jing quickly reconnected to her culture through the local flavors of Chengdu. She started an underground supper club showcasing Sichuan cuisine, hosting private dinners across the world. Her Sichuan chili crisp was a big hit at her dinner parties, most guests asked if she had extra sauce they could take home. That was the exact moment when Jing realized this could be a business. She continued to host dinner parties all over the world. While in California, she attends Expo West, the natural food industry’s biggest trade show. She was shocked to find out that only 5 out of 3,000 food vendors were Asian food brands. She did what every entrepreneur would do: figure out if there's any demand for her business idea. She launched a Kickstarter campaign. Campaign goal: $35K Actual money raised: $120K!!!!! Consider the idea VALIDATED! She had proven that there was a ton of demand for her products and yet... Investors told her it was "too niche" and they passed on investing 🙃 But guess what happened next? Her Sichuan chili sauce blew up, revenue 20x'd, and she raised $12M through private equity. Today, her $50M Chinese food brand is sold in 5,000 stores, including Whole Foods, Target, and Costco. 3 takeaways for entrepreneurs: 1) Validate your idea. Jing launched a Kickstarter to confirm whether there would be actual demand for her Asian food brand. After she got an overwhelming response, she went all-in 👏 2) Find a gap in the market. Jing recognized an untapped market opportunity in the Asian food brand space. The best way to find business ideas is to pick an industry you love & keep studying it. 3) Persistence pays off: Despite facing rejection from investors who deemed her idea "too niche," she kept going. The reward for not giving up? Every time Jing goes to Whole Foods, she now gets to take a selfie holding her own brand 🙌 Want to get business advice from a CPG industry expert? You can now book Jing Gao on Intro. -- Found this valuable? Repost and follow Intro to learn how the world's most successful entrepreneurs built $100M+ businesses.

Chengdu Crunch is on fire !! 🌶️ https://lnkd.in/gjB9ZAex