MEET AVA 👦👧 The first digital human built for: ✔️ Brands ✔️ Commerce ✔️ Conversion Our revolutionary technology, AVA, is here and will forever transform how we interact online. An always-on, AI digital human brand expert that can engage with your website visitors like a real human. Built uniquely by you, for your website, your online shoppers can ask questions, get product recommendations, or find answers to all their questions. Be the first to see Ava in action. Give AVA a try here: https://bit.ly/48JVwV2 #DigitalHuman #VideoCommerce #Ecommerce #OnlineShopping #A
Firework
Marketing Services
San Mateo, California 23,005 followers
We help brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites.
About us
Hi! We're Firework. Firework is an ecommerce tech startup that helps brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites. Follow us to learn about developments in ecommerce, tech, and marketing.
- Website
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https://firework.com
External link for Firework
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- San Mateo, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Live Shopping, Live Commerce, Social Video, Short-Form Video, Video Advertising, Video SaaS, Livestream Shopping, Retail Media, Video on Website, Premium Video Solution, and Retail Media Video
Locations
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Primary
Get directions
234 7th Ave
2nd floor
San Mateo, California 94401, US
Employees at Firework
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Can Ozdoruk
Data Driven Marketing Leader | CMO | Advisor | ex-Nvidia | Marketing Strategy | Growth Hacking | Demand Gen | Product Marketing | Revenue Ops
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Portia Tse
Elevating Brand & Retailer Experiences
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Marcin Plassowski
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Jerry Luk
Co-Founder and President at Firework. Creator of LinkedIn Mobile. Entrepreneur. Investor.
Updates
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6.18 & 11.11 If you're not familiar with #China, you may not understand what these numbers stand for. These are the dates when China holds its largest #shopping festivals in a year. November 11, referred to as Single's Day, is not about not having dates and being single in China, but the largest shopping festival initially created by Alibaba Group with sales to attract consumers. JD.COM, the second largest Chinese #marketplace, follows up with June 18 - mid-year shopping event - to compete for the consumers. On June 18, 2024 and November 11, 2023, China witnessed unprecedented shopping sprees, with sales soaring to new heights as consumers flocked to online platforms for unbeatable #deals and exclusive #offers. On June 18 alone, sales topped $100 billion, showcasing the immense popularity and economic impact of #livestreaming shopping events. 🚀 ❓What makes live-streaming shopping so irresistible to millions❓ Beyond the convenience lies a deeper psychological allure - the #interactive nature of these sessions fosters a sense of urgency and exclusivity, driving #consumers to act swiftly and decisively and satisfying our need for instant #gratification and #social #validation, while creating a #virtual marketplace where every interaction feels #personal and engaging. Live-streaming shopping isn't just a trend; it's a revolution in the making, reshaping how we interact with #products and #brands in the #digital age. 🌐 ❓What if these digital marketplaces were to cross the Pacific？ 🌊 ❓Could the #US #retail industry adapt to this new wave of consumer engagement? 🛍️ ❓Are we prepared to embrace a future where shopping is not just a transaction, but a social, interactive experience? 🛒 ❓How do you envision the future of shopping? 🔮 Share your insights and let's explore the possibilities together! 💬✨ #videocommerce #video
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🌐 Enhancing E-Commerce with Superior Video Solutions 🌐 🔥 Firework’s latest blog post, Enhancing E-Commerce with Video: A Performance Impact Analysis underscores that while video content is essential for engaging customers, it should not compromise website performance. Firework’s video widget stands out, maintaining high-performance standards with minimal impact on loading times and responsiveness, ensuring an optimal user experience and supporting higher conversion rates. In today’s digital age, virtual stores have become a cornerstone of any establishment. As a video commerce company, we understand the importance of integrating video seamlessly into e-commerce websites, and choosing the right video solution is crucial for your virtual store. 📊 Methodology for Evaluating Video Impact To evaluate the impact of various video widgets on website performance, we conducted a series of tests using Google PageSpeed Insights. Here's our process: Baseline Measurement: Created a new Shopify site and established baseline performance metrics. Shopify Video Widget: Added a native Shopify video widget and reran the test. YouTube Embed: Replaced the Shopify video widget with a YouTube embed and conducted the test. Popular E-Comm Platform: Swapped the YouTube embed with a third-party vendor's video widget and ran the test. Firework: Finally, we replaced the third-party vendor widget with a Firework widget and ran the test. 🔍 Key Metrics Evaluated Overall Performance Score: Measures page load time, interactivity, and visual stability. Speed Index: Reflects how quickly page contents are visibly populated. Total Blocking Time (TBT): Indicates how long the main thread is blocked, affecting interactivity. 📈 Results Overall Performance Score Firework Storyblock: 6% better than other video commerce vendors and 43% better than YouTube. Speed Index Firework Storyblock: 17% faster than Shopify video widget and 79% faster than YouTube. Shopify Widget: Takes 2.8 seconds to load. Firework Widget: Takes 2.324 seconds to load. Total Blocking Time Firework: 74x higher throughput than YouTube and 9x higher than other video commerce 🎉 Interested in trying Firework? Access blog details here: https://lnkd.in/gQP-4wQy #Ecommerce #VideoCommerce #DigitalMarketing #WebsitePerformance #Firework
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Congratulations Deborah on reaching this incredible milestone! 🎉 We deeply appreciate your dedication and the energy you bring to our team. At Firework, we believe in fostering an environment where everyone can grow and thrive together. Learn. Unlearn. Relearn. Here's to many more successful "dog years" ahead. Cheers! 🥂
We often say every start-up year = dog years. I’m thrilled to celebrate my 6 years at Firework! I guess that’s 42 dog years? Here, we have many who have achieved 5, 6, and even 7 years! That’s a LOT of dog years. We reward employees by offering a personalized experience. I love exploring so what better way to commemorate this milestone than to take my family to Sonoma wine country! Being part of building a start-up from the ground up isn’t easy and isn’t for everyone. It’s one of the most challenging professional experiences, but that’s where it’s also the most fulfilling. The dog years mean that the amount of growth, learning, mistakes, and changes are often 7x that of a mature company. As I enjoy the sun and wine, I reflect on my own journey and what's important to thrive: Surround yourself with the right people When you’re trying to figure out what to do, you better find the right people to figure that out with. This doesn’t always mean best pedigree but people who have aligned values, goals, and have each other’s back. You’re going to fail… a lot. You’re going to experience euphoria and things that test your resilience all in a day’s work. Surround yourself with selfless, disciplined, creative, diverse, and curious people who value teamwork and then just GSD. Think beyond the JD I joined because I didn’t want to be boxed into a traditional role, follow “best practices”, nor be guided by a JD. Along the way, I’ve talked to content creators and business customers and sat in the seats of Customer Success, Legal, Finance, and IT. I even got to stock the wine. The list goes on! Now that we’re bigger, there are people that are doing a much better job than me but the exposure made me truly understand, empathize, and appreciate all the pieces that create the team. It also helped me in my role by thinking beyond traditional HR when it comes to decisions that impact people and the business. Embrace learning & unlearning Startups exist because we have an idea to solve a problem and hopefully make the world a little better. A lot is unknown. When I first joined, I was told by our CEO that I needed to unlearn everything. I thought I was hired for experience? While it’s appreciated, that can sometimes be baggage and hold you back from thinking outside the box. I’m a believer that mistakes offer more growth than successes. It was those learnings that brought us to the right decisions. So stop recycling that playbook, limit depending on your past, and celebrate those failures. Be grateful It's a key to happiness. Things don’t always go as planned but I’m grateful for the wins, the opportunities, and the people that inspired and supported me along the way. My dog Maxx here is 14 human years and his sense of adventure and appreciation for the simple things probably quadrupled in his golden years! Thank you to Vincent Yang Jerry Luk for taking a chance on me and shoutout to the amazing team! Here’s to many more successful dog years together!
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We want the same experience here!
Just came back from a China trip. Haven't been there for a few years. Took me a while to get all mobile payment setup but once it's up running it is really a whole different experience when it comes to e-commerce shopping. No wonder Chinese e-com accounts to 56% of the total retail - No.1 in the world. The rest of world averaged around 15%. Now video commerce is a must have for even the smallest brands in China. Even when I buy a US$10 coffee grinder, they have a "livestream button" on page to show you how this product work. It has evolved quite a bit from "influencer led content" to "employee/staff driven content". What surprised me most is that even the small local restaurant is doing "always on livestream" (even though I couldn't tell whether it's real human or digital human) to show the inside of the restaurants, the food, the reviews.... They probly are really 5 years ahead in consumer shopping experience. Will there be a day where all websites have this button and shoppers can see the ACTUAL authentic product explanation live video from an ACTUAL employee? Maybe......
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🚀 When not just one, but all 3 co-hosts are Firework partners… Thank you REVIEWS.io, Levitate Foundry, and Revenue Roll for sharing in this brilliant evening! We all need partners we can trust to drive us to the right destination. 🥂 https://lnkd.in/g8hwqWH9
🥂 Cheers to an unforgettable evening! Yesterday, our team, alongside Levitate Foundry, Firework, and Revenue Roll, hosted an amazing happy hour in New York City after day one of The Lead. 🎉 It was fantastic to connect with industry leaders, share insights, and enjoy great conversations. A big thank you to everyone who joined us and made the event a huge success!
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Through #firstpartydata collection, you can gain unparalleled insights into #customerbehaviors, preferences, and engagement patterns. Tracking website interactions, purchase history, and feedback gives you a vivid picture of your audience. Owning first-party data on video engagement allows businesses to optimize strategies to create a more personalized and user-friendly online shopping experience. https://lnkd.in/g_3BtTxM
Helping Thousands of Brands and Retailers bring the Personalized Human Connections of In-Store Shopping to their Online Experience with Interactive Video, Virtual Stores and Clienteling, and Digital Showrooms.
Hey there! 👋 As a Global Growth Specialist at Firework, I have personally witnessed the challenging nature of the evolving retail and e-commerce landscape. Businesses across all industries encounter numerous obstacles that hinder growth and profitability. These issues demand innovative solutions, such as addressing high customer acquisition costs, improving conversion rates, and overcoming limitations in content creation resources. In my conversations with potential clients, I frequently hear about the challenges they face in e-commerce. The most commonly mentioned issues include: 1. Dependency on IT support for integrating new tools and technologies 2. Slow website performance due to video content 3. Lack of insights from videos about customer preferences Resolving these challenges is crucial for businesses aiming for growth and success. Firework has proven to be instrumental in helping many businesses overcome these obstacles. Firework’s customers have successfully implemented Firework's video commerce solutions, enabling them to incorporate shoppable videos on their websites. As a result, they have observed considerable improvements in customer engagement and sales without overburdening their IT teams. Their websites have demonstrated enhanced speed and valuable insights from videos that have facilitated the development of more effective marketing strategies. With Firework, businesses don’t need to rely on IT for assistance during setup, video-induced website slowdowns are prevented, and actionable first-party data to drive sales is gained. Businesses and retailers leveraging Firework's solutions have experienced a 30% increase in conversions, while their website visitors spend an additional 4.8% of time browsing and demonstrate a 22% increase in repeat purchases. You can explore Firework for free or request a demo! Let me know! #ecommerce, #videocommerce, #firstpartydata, #dataanalysis
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🔁 If you missed last week's engaging webinar - From View to Conversion: Leveraging UCG Videos for Growth, you can view it on-demand now! Firework and our friends at Cohley, highlight how top brands incorporate UGC videos into their digital presences. Here's what we covered: *Boosting customer engagement and conversions in key industries with UGC videos *Adapting strategies to better align with non-linear consumer journeys *Increasing purchase likelihood with on-site UGC videos, supported by compelling data #UCGVideo, #Cohley, #VideoCommerce, #ConsumerJourney, #customerengagement https://lnkd.in/gtvT9pm4
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☝ Ready to take your e-commerce website to the next level? Join our upcoming webinar series - Getting Started with Shoppable Videos, and discover how Shoppable Videos can boost your website's conversion and engagement rates! 👩🎓 What you'll learn in this webinar: - Why Video Commerce is the Future: Understand the impact of video on purchasing behavior. - Key Strategies to Boost Website Conversion: Learn proven tactics to convert viewers into customers. - Best Practices for Audience Engagement: Discover how to keep your audience engaged and returning for more. - Simple Steps to Get Started: Easy-to-implement steps to integrate shoppable videos seamlessly into your website. 🗓 Webinar Details: Date: June 28, 2024 Time: 1:00 PM Eastern Time / 09:00 AM Pacific Time Can't make it to the live session? No worries! Register anyway, and we'll send you the recording. Register here: https://bit.ly/45rqwsB Don't miss this opportunity to elevate your e-commerce strategy. See you there!
Getting Started with Shoppable Videos
https://firework.com