FERMÀT

Ready to Transform Your Funnel Game with 15+ DTC Giants?🚀 1️⃣ Day 1: We’ll explore the optimal technology stack... - A single principle - With how-to examples - And an application to takeaway 2️⃣ Day 2: Who’s who of owners & operators on how to … - Build more profitable funnels - No slides, all action - 5 min. each Here’s the beyond epic lineup … - Ridge’s Sean Frank - Portland Leather Goods’s Curtis Matsko - Flewd Stresscare’s Daniel Okon - Jones Road Beauty’s Cody Plofker - D’on Cosmetics’s Summer D'on Bell - True Classic’s Ryan Bartlett - ILIA Beauty’s Cherene Aubert - Laura Geller Beauty’s Scott Kramer - Loftie’s Grace Clarke - HexClad Cookware’s Andrew Windle - Insense’s Danil Saliukov - Gorgias’s Michael Potters - Hawke Media’s LeDoux VanVeckhoven - Triple Whale’s Mia Healy - Retention.com’s Kyle Standaert - Justuno’s Steph (SJ) Carcamo - FERMÀT’s Aaron Orendorff 🗓 August 7th & 8th at 11AM PST/ 2PM EST Spots are first come, first served, so sign up now! → https://lnkd.in/e5QVTUA3

💸Ready to crush Black Friday & Cyber Monday? Join us at the Full Funnel Growth 2024 BFCM Summit in NYC next week! This isn’t your average summit—it’s your secret weapon for BFCM success. Prepare to unleash a tidal wave of insights, strategies, and networking opportunities: 💡What’s on the Agenda? Expert Insights & Workshops: From decoding the latest consumer trends to mastering SEO, email deliverability, Shopify CRO, Meta ads, and Google Ads—think of it as a crash course in eCommerce wizardry. Networking Opportunities: Connect with top eCommerce brands and experts and join our epic closing happy hour. Make connections, swap stories, and show off your favorite dance moves. 🕺 Featured speakers and sponsors include Orita, Shoplift, deeproots partners, beautiKitch, and FERMÀT (that’s us! 😉) 🗓️Date: Tuesday, August 6th 📍Location: NYC 🎟️ Sign up now by using our link and grab a 50% discount on your ticket! Because let’s be honest—everyone loves a sweet deal! 🔗 https://bit.ly/4fqCHdG Don’t miss out on the chance to make BFCM 2024 your most legendary yet. Let's make it unforgettable! 🚀

Next week: You, me, and +15 ecommerce ringers: https://lnkd.in/gQN5BPH9 Ridiculous lineup below ↓ Day 1️⃣ Tool Stack → Single principle → How-to examples → Tactical application Day 2️⃣ Brand Panel → More profitable funnels → No slides, all action → 5 min. each And now, that gratuitous lineup … - Ridge’s Sean Frank - True Classic’s Ryan Bartlett - D’on Cosmetics’s Summer D'on Bell - ILIA Beauty’s Cherene Aubert - Portland Leather’s Curtis Matsko - Flewd Stresscare’s Daniel Okon - Jones Road Beauty’s Cody Plofker - Laura Geller’s Scott Kramer - Graza, Loftie, et. al.’s Grace Clarke - HexClad’s Andrew Windle - Insense’s Danil Saliukov - Gorgias’s Michael Potters - Hawke Media’s LeDoux VanVeckhoven - Triple Whale’s Mia Healy - Retention.com’s Kyle Standaert - Justuno’s Erik Christiansen - FERMÀT’s 🤓 This Guy (Me)

Branding consistency boosts customer trust and engagement. Imagine aligning beams of light to create a cohesive image; FERMÀT’s custom color and font integration helps you maintain brand consistency across all touchpoints. This feature ensures that every customer interaction is on-brand, enhancing recognition and trust. By using your unique brand colors and fonts within the FERMÀT system, you ensure that every piece of content feels cohesive and professional. This consistency can have a significant impact on customer perceptions and their likelihood to engage with and purchase from your brand. Consistent branding across all platforms builds customer trust and enhances engagement.

Everyone reading this is the best at something. Mathematically you’re 1 in 10 billion. You deserve to know what that is. Having a clear view of what you’re best in the world at, dictates how you should be deploying your energy, both professionally and personally. Here’s how it works: Take 3 disparate skills you possess. → Skill 1: What are you a 1/10,000 player in?  → Skill 2 & 3: What are you a 1/1,000 player in? The equation: Skill 1 (1/10000) x Skill 2 (1/1000) x Skill 3 (1/1000) = 1/10B Disclaimer: I know there aren’t 10B people in the world. But for the sake of the math, it makes it easier. It’s important to think about skills that don’t have a ton of overlap or are overly generic. For example: Let’s say you studied film. You’re a 1 in a 1,000 film buff. You’re also an exceptional media buyer. 1 in 10,000. And you’re a strong copywriter. 1 in 1,000. These are unique skill sets for 1 person to offer, and having high competency across all 3 mathematically makes you a 1 in 10 billion human. How can you use that to progress your career? In this example, you should probably be the person who leads video ads for your org. You’re able to incorporate high elements of videography with great copy that others can’t. Push in that direction. I get into more examples in the video below. I would love to see what you come up with in the comments…Share what you’re amazing at. P.S. I’m doing a live Whiteboard Wednesday at 12:00 pm PT today on LinkedIn.

Want a FERMÀT funnel? MacCoy Merkley said he did for Portland Leather. So, here’s three different types we came up with ↓ 1️⃣ Hero Product & Collections 2️⃣ Shoppable (Native) Video 3️⃣ Advertorial: “Reasons Why” Plus, a bonus! Let’s break ‘em down … 1️⃣ Hero Product & Collections Lander majors on the ad’s product; color, style, and CTA are all featured above the fold Sticky “Add to Cart” remains visible throughout the page similar to a traditional PDP Three copy sections have been expanded by default: Description, Leather & Sizing Two custom collections allow shoppers to pick Medium vs. Mini + browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 2️⃣ Shoppable (Native) Video Socially-native ad creative continues to play full screen within the shop Header, featured product, and banner all match the ad’s offer: 25% off summer sale Buy box presents minimalist description with color + style selector, then add to cart Two custom collections allow shoppers to pick Medium vs. Mini + browse best sellers Countdown timer used to emphasize urgency during the summer sale from the ad 3️⃣ Advertorial: “Reasons Why” As an experiment, this advertorial opens with the same video as the ad itself Headline + content reflects the creative — “5 Reasons Why I’m Obsessed With” Two buy boxes allow shoppers to select their color + style and add directly to cart UGC photos from social media as well as reviews appear throughout the landing page Countdown timer used to emphasize urgency during the summer sale from the ad 🤑 BONUS: Bundle Popup + Cart Add to cart triggers a custom upsell modal (popup) based on the hero product All three items in the bundle — pouch, tassel, and wallet — match the tote’s color Summer sale’s 25% off has been automatically applied to each item & the total The bundle also appears in the cart either when added via the popup … or as an upsell Additional recommendations (complimentary products) merchandise the cart ——— FERMÀT lets you create funnels the same way you create ads: - Landing pages - Embedded PDPs - Custom carts Want your own? Drop me a comment, DM me an ad, or smash the link in comments ↓

Whiteboard Wednesday is coming to you LIVE tomorrow 👇

Ecommerce performance marketers - are you RSVP'd for this?! 👀 I'm stoked to share that I'll be speaking at the DTCx Virtual Media Buyer's Summit on Thursday, July 25. In my session, I'll be sharing FERMÀT's tried-and-tested strategies for boosting CVR & AOV with personalized buyer journeys. We'll walk through actual top-performing funnels from brands like U Beauty, Dose, and mindbodygreen, so you can start implementing their winning tactics ASAP. The summit is stacked with industry experts like Olly Hudson, Justin Buckley, Kellet Atkinson & more - covering everything from efficiently scaling Youtube spend to mastering TikTok Shops for BFCM. RSVP here so you don't miss this heat! 🔥https://lnkd.in/ekS9XXzF

Struggling to close deals with big brands? I’ve uncovered a playbook that turns your existing customers into your best salespeople. This simple 3-step strategy has been crushing for us at FERMÀT, and it can work for you too—assuming your product rocks 👇 When trying to land larger brands, you need social proof to support your case and close those deals. Specifically, get your biggest prospects to talk to your biggest customers. Here’s the playbook: → Host an event. Something actually interesting/fun.  → Invite 2 customers, and 8 prospects (or something along that ratio). → Get them talking to each other, and then just hang out and do nothing. Don’t force anything. Over the course of those conversations, which will largely be about more general business stuff, someone is going to eventually ask “Do you work with X?” One of your customers will answer “Yes” and go into what the outcomes of working with you have been. It’s that simple. You need to orchestrate situations where your top customers—names that other people will know—are surrounded by your top prospects. Just keep doing that, over and over and over again. That’s the single most effective playbook to engineer a referral. It’s been working for FERMÀT, and if you’ve got a great product it should work for you as well. I'm curious - when it comes to company-sponsored events—what's one event that really stood out to you, whether because of the relationships you built or the event itself?