Fabric Media

iSpot.tv has been named as the preferred measurement provider for MobileFuse! This partnership will empower MobileFuse to account for additional connected TV audiences that can't be accessed with a linear-only strategy Learn all about the partnership at NextTV: https://lnkd.in/d_HHbGp4

“We are an addressable market that advertisers need to understand and address through their marketing and advertising efforts if they want to be around in the next 10 to 30 years.” The LGBTQ+ community is a fast growing demographic with nearly $4 billion in buying power. Revry Co-Founder and CEO Damian Pelliccione talked to AdExchanger about why reaching this audience is essential for marketers year round, not just during pride month: https://lnkd.in/g2XTebxM

According to iSpot.tv data, the weight-loss drug Wegovy is taking over TV. The Wegovy ad "Discover the Power" aired 6,271 times and generated nearly 2 billion household TV ad impressions in June, making it the third most-viewed commercial on TV. Check out more iSpot insights behind Wegovy's rise at The Wall Street Journal: https://lnkd.in/gPANudmC

“A lot of advertisers have adopted exact-ad measurement and have been using our system for arbitrage, not just in sports, but in other areas. The smarter ones are already arbitraging and there's likely more arbitrage coming.”  iSpot.tv CEO Sean Muller talked to Ad Age about how sports advertisers can close gaps in viewership data: https://lnkd.in/gYkZ4e_P

"Retailers are starting to hit shelf space capacity. There’s been a bit of a gold rush in celeb hair care … but I would never bet against Rihanna, that’s for sure.” At a panel with NielsenIQ, CreatorIQ Chief Strategy Officer Conor Begley, shared his predictions for what to expect from the growing celebrity haircare category. More at Glossy: https://lnkd.in/gk4aNvXW

What's the connection between CNN and Walmart? According to Tubular Labs latest data, the CNN audience is 21.2x more likely than the average viewer to shop for emergency prep supplies on Walmart's website. See CNN viewers' top items and more Tubular audience insights at The Measure: https://lnkd.in/gnGCSDTH

“Using iSpot’s Unified Measurement, LinkedIn customers are now able to measure the reach of their CTV campaigns to the audiences that matter most.” - Stuart Schwartzapfel, Executive VP of Media Partnerships at iSpot This week, iSpot.tv announced they will be providing measurement for LinkedIn CTV, a new offering for B2B advertisers on connected television. Read all about it at Broadcasting & Cable: https://lnkd.in/gVkMhwFN

"We know people rely on VIZIO to power their streaming TV experience, and we take that responsibility seriously." VIZIO Ads' Travis Hockersmith sat down with Magnite for a conversation about the importance of the viewer experience and the value of native ads in CTV. Check out the interview now on TVREV: https://lnkd.in/gTEq7cS6

“Gisou has seen absolutely phenomenal growth in EMV over the last 24 months growing 160 percent year-on-year in the last 12 months and 96 percent year-on-year in the prior 12 months. This makes them the number-one fastest-growing hair care brand we track.” CreatorIQ CEO Conor Begley talked to WWD about how the hair care Gisou has turned TikTok virality into success. Check out CreatorIQ's earned media value insights on the brand's rapid rise: https://lnkd.in/dJBYJcgM

According to the latest report from Inscape Data, the number of smart TV users using streaming services for all their content reached an all time high in the first quarter of 2024. Half of smart TV viewers didn't access any content from cable, satellite, or OTA, and 58% only watched streaming content. Check out more insights from Inscape's Q1 Report at Forbes: https://lnkd.in/daP-brcE