Exverus Media

It's almost Amazon Prime Day again (July 16-17)! We made our clients the top-selling products across all of Amazon the last Prime Day. Here are our best tips: Read here - https://lnkd.in/gJX6xtZW #amazon #primeday #retailmedia #ecommerce #mediaagency #retail #amazonseller

Remote work ✔ Unlimited PTO ✔ 10 required OOO days per year ✔ Twice annual all-expenses-paid retreats ✔ --> Creative ideas require SPACE, and that's why Exverians succeed! Shout-out to all the other agencies on the list rewarding their employees for great work, and thanks to Ewan Larkin of Ad Age for including us. 🙌 https://lnkd.in/ertwrKsr #adagency #mediaagency #advertisingandmarketing #mediabuying #mediaplanning #agencyculture #companyculture

3 reasons we didn't advertise on Twitter/X even BEFORE Elon took over: 1. Twitter's ad tech offerings have always lacked the innovation provided by Meta, TikTok, Snap, or Reddit. They've never worked as closely with media buyers or advertisers to help build strong campaigns as the other platforms. 2. Brand safety issues yesterday, today, and tomorrow 3. X's AI offering is not new -- Meta has been offering a similar product (Advantage+ targeting) since early 2023. "This doesn't mean we'll never consider X for the right client or campaign in the future", says Paid Social Director Chris Cheever. "But we currently have no plans to advertise on the platform. Elon's appearance at Cannes certainly didn't change that for us." Will you ever go back to advertising on X? #socialmediamarketing #socialmediaadvertising #paidsocial #twitter #elonmusk #mediabuying

If you're not planning your social media ads with SEO in mind, you're missing the audience trying to discover your brand! SEO principles like keyword strategy, tagging, and linking apply to social media too, as it's now a primary source of brand discovery for young people. Learn how to build new paths to purchase using social media as a search engine for your brand in the comments! 👇🏻 #seo #sem #searchengine #keywordstrategy #socialmediamarketing #socialmediaadvertising #advertisingandmarketing

Our summer interns are getting invaluable, hands-on experience learning media planning, performance marketing, PR, and more! Learn all about our summer advertising internship program below: https://wix.to/l8uh5cY #adagency #adagencylife #mediaagency #internship #summerinternship

Wishing you all a safe and fun holiday weekend. See you back here on Monday! ☀ 🇺🇸

George Popstefanov agrees with Talia Arnold -- the linear sales funnel is dead! See what else he had to say onstage at Cannes Lions International Festival of Creativity with Stephanie Paterik of The Current below. And stay tuned for another hot take from Talia in The Current coming soon! https://lnkd.in/gsudtkQz #salesfunnel #marketingfunnel #consumerinsights #marketingandadvertising #cannes2024

We've seen the data showing social platforms to be the new search engines for Gen Z, so how should brands respond to avoid wasting ad spend? For starters, approach social media with an SEO mindset. Details below! https://lnkd.in/gYiuW4bZ #socialmedia #paidsocial #paidsearch #searchengine #digitaladvertising

New client alert 🚨 We’ve been secretly working with multi-platform hit TV show The Chosen, whose streaming app is already Top 10 in AppleTV and iOS! 🥳 Melissa Andraos is overseeing media support of the app launch, season premiere, and merch sales through a tailored combination of digital advertising and creative marketing channels. Learn more below: https://lnkd.in/gHZTVa_X #thechosen #mediaagency #adagency #accountwin #streaming #ctv

At the Cannes Lions International Festival of Creativity last week, Disney Advertising announced a new partnership with retail data provider Affinity Solutions, which collects sales and purchase data from banks and credit companies. Using Disney’s clean room tech, brands and buyers can use Affinity’s purchase data to plan and measure campaigns across Disney inventory. It's just the latest example of CTV platforms partnering with retail media networks (or data providers!) to build full-funnel offerings to advertisers. Learn more about these partnerships and why they'll keep growing below: https://lnkd.in/gvCavs-n #ctv #retailmedia #digitaladvertising #canneslions2024 #disney