Discovering the powerful tradition of Ayni ✨ At SIMPLi, we are deeply inspired by and continue to learn from this Andean tradition, a principle of reciprocity and mutual respect emphasizing the interconnectedness of all beings and the importance of giving back to the Earth. Ayni is not just a concept; it’s a way of life that has sustained Andean agricultural systems for centuries and is a cornerstone of Andean agriculture, traditions, and culture across Indigenous communities. At SIMPLi, we’re inspired by Ayni in our mission to support farmers worldwide and champion the regenerative movement. By embracing the spirit of Ayni, we strive to create a future where farmers are supported and empowered, traditions are preserved and given voice to, ecosystems are restored, and everyone benefits from the bounty of our shared efforts. Learn more about the principles of Ayni by checking out our newest SIMPLi iNFORMED video, where we take you on a journey to visit our farming partners in Andahuaylas, Peru as they harvest SIMPLi quinoa and amaranth: https://lnkd.in/ewvagY8h Regenerative Organic Alliance #EatSIMPLi #SIMPLiiNFORMED #Ayni #RegenerativeAgriculture #Peru #Culture #Community #Connection #Traditions #GivingBack #Wisdom #Indigenous #MotherEarth #Agriculture #SupportYourFarmers
SIMPLi
Food and Beverage Services
Baltimore, MD 5,921 followers
Ethical food sourcing for a better world
About us
SIMPLi is a leading regenerative food brand on a mission to connect people around the world through the joy of food. Founded in 2020, SIMPLi co-founders Sarela Herrada and Matt Cohen sought to bring the best single-origin ingredients from around the world directly to you in a way that equally benefits people, producers, and the planet. SIMPLi partners directly with farmers to source the finest ingredients and make them accessible to consumers nationwide in stores, restaurants, and online.
- Website
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http://eatsimpli.com
External link for SIMPLi
- Industry
- Food and Beverage Services
- Company size
- 11-50 employees
- Headquarters
- Baltimore, MD
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Baltimore, MD 21202, US
Employees at SIMPLi
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Matthew Cohen
Co-Founder at SIMPLi - Transforming our food system that’s better for consumers, producers and the planet
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Bill Gwynn Jr
Director of Retail Sales at SIMPLi
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Sarela Herrada
Co-Founder at SIMPLi 🌱 Ethical food sourcing for a better world 🌱 Inc.'s Female Founders 250 list 🌱 Wharton MBA candidate
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Jesús Infantes Celis
Regeneration Director / Global Regenerative Food System / Sustainability / Organic Regenerative / Fair Trade
Updates
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SIMPLi OLIVE OILS NOW AVAILABLE AT EVERY WHOLE FOODS MARKET! 🫒 🎉 We are so excited to announce that you can now find our Extra Virgin Olive Oil and Olive Oil Blend at all Whole Foods Market locations nationwide! This expansion and milestone marks a significant step in our journey to bring high quality, single-origin, and sustainably-sourced olive oils to kitchens, pantries, and homes across the country. We are so excited for more customers to experience our story and mission through our delicious olive oils, making for total of 10 SIMPLi SKUs now available across Whole Foods Market! Be sure to head to your local Whole Foods Market and pick up a tin (or 2 or 3!) to help us celebrate this momentous achievement! https://lnkd.in/eKvcD_F5 Learn more about how we source our single-origin Extra Virgin Olive Oil: https://lnkd.in/eXfqTtZz #EatSIMPLi #EVOO #OliveOil #WholeFoodsMarket #RetailLaunch #BigWin #SingleOrigin #EthicalSourcing #FairTrade #SupplyChains #Community #Milestone
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We are thrilled to announce that you can now find SIMPLi Kalamata Olives at NAYA! 🎉 🫒 With locations in New York, New Jersey, Connecticut, and Pennsylvania, NAYA provides authentic and nutritious Middle Eastern meals that are full of flavor and fresh ingredients. We are so excited to be working with their team to provide SIMPLi’s Kalamata olives on their menu and contribute to their mission where “eating well becomes a journey of discovery and delight”. Like NAYA, SIMPLi is committed to providing ingredients that are not only great for your body and the planet’s ecosystems, but also taste incredibly delicious! Nutritious meals don’t have to be boring - and NAYA and our Kalamata olives are proof of that! 😉 Find a NAYA near you and be sure to add an extra portion of SIMPLi olives to your bowl to help us celebrate! https://lnkd.in/ea4RhQxW Learn more about our delicious Kalamata olives, where they come from, and where else you can find them IRL: https://lnkd.in/eVptPUzT #EatSIMPLi #NAYA #ProductLaunch #NewLaunch #BigAnnouncement #PartnerSpotlight #KalamataOlives #Community #Connection #ProductExpansion
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Summer Fancy Food Show Recap! ☀️ 🎉 We had a blast exhibiting at the Specialty Food Association Fancy Food Show in New York City last week! This was our team’s first time exhibiting at the Fancy Food Show, and it was a huge success. From meeting other innovative brands to reconnecting with friends and making new connections, we are so excited to have had the opportunity to introduce our mission, story, and Regenerative Organic Certified® products with new people. We always learn so much from showcasing our products, getting feedback in real time, and engaging with the vibrant, enthusiastic food community. Thank you to everyone who stopped by our booth and to the Specialty Food Association for putting together yet another incredible (and delicious) show! We’re already looking forward to next year! Did you attend the Summer Fancy Food Show? What were some of your favorite parts? Let us know! ⬇️ #EatSIMPLi #SummerFancyFoodShow #SFA #Events #Expo #BehindTheScenes #Community #OrganicFood #RegenerativeAgriculture #NewBrands #Startup #HealthFood #PlantBased
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GET READY FOR SIMPLi’S NEWEST PRODUCT COLLABORATION! 🎉 We are so delighted to announce that we’ve partnered with our friends over at Michele's Granola to bring you a delicious limited edition product: Strawberry & Red Quinoa Granola, made with SIMPLi’s very own Regenerative Organic Certified® Red Quinoa! 🍓 This unique collaboration combines the wholesome, timeless goodness of Michele's Granola and our own dedication to regenerative agriculture and sourcing authentic, global ingredients. The result? A handcrafted granola studded with toasty red quinoa and perfectly ripe strawberries that champions health, innovation, and of course - the joy of food. We had such an incredible time working with the Michele's Granola team on this seasonal granola. A fellow Maryland-based, woman-owned company, Michele’s Granola leads by example, prioritizing real, fresh ingredients, creating products made from scratch, and committing to sustainable, green practices every step of the way. We are so proud to partner with their like-minded team to bring you a delicious product that’s good for you and the planet! 🌎 Available online only for a limited time, be sure to stock up on our delectable collab granola while supplies last! For each purchase made, Michele’s Granola will donate 1% of every sale of this granola to SOME (So Others Might Eat), a nonprofit dedicated to providing affordable housing, healthcare, nutritious meals and more to residents of DC since 1970. Grab yours today and let us know what you think! https://lnkd.in/eXBehWbn Learn more about the collaboration: https://lnkd.in/ejrN83N5 #EatSIMPLi #MichelesGranola #ProductLaunch #LTOProduct #Sustainability #ProductInnovation #Celebration #Community #BrandPartners #BrandCollaboration #Teamwork #RegenerativeAgriculture
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We are beyond thrilled to announce that SIMPLi co-founder Sarela Herrada has been awarded EY’s Entrepreneur Of The Year® 2024 Mid-Atlantic! 🎉 Sarela joins an esteemed multi-industry community of other entrepreneurs who have driven their companies’ success, transformed their industries, and made a positive impact on their employees and communities. We’re honored to have Sarela recognized among so many other ambitious business leaders and past winners like Candace Nelson of Pizzana, Howard Schultz of Starbucks Coffee Company, and Hamdi Ulukaya of Chobani, Inc. Over the past four decades, the program has recognized the daring entrepreneurs with big ideas and bold actions that reshape our world, and we are so excited that Sarela Herrada and her notable leadership, expertise, creativity, and work ethic has been celebrated for this prestigious award! 🌟 Learn more about the Entrepreneur Of The Year Mid-Atlantic program and see the full list of award winners: ey.com/us/eoy/midatlantic #EatSIMPLi #EY #EOYUS #EOYMidAtl #Startup #Entrepreneur #BigAnnouncement #Leadership #WomenInBusiness #WomenOwnedBusiness #WomenLed #RegenerativeAgriculture #BigWin
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Did you see our co-founder, Sarela Herrada was featured in the Philadelphia Business Journal? She chatted with Ryan Mulligan about all we’ve been up to the past year, and boy are we proud to share our growth. Get the rundown below!
Co-Founder at SIMPLi 🌱 Ethical food sourcing for a better world 🌱 Inc.'s Female Founders 250 list 🌱 Wharton MBA candidate
Since moving with Matthew Cohen to Philadelphia to pursue my EMBA at The Wharton School, we’ve fallen in love with the city and its vibrant start-up culture. I caught up with the Philadelphia Business Journal to talk about the warm welcome we’ve received from this innovative city and what we’ve been up to at SIMPLi. It turned out to be a beautiful opportunity to reflect on all we’ve accomplished in the past year: 📈In 2023 alone, SIMPLi's retail footprint grew by 144% 🏪We can now be found in more than 4,400 stores and restaurants nationwide 🧑🌾We’ve expanded our farmer network and entered new international markets - today, we work with more than 2,500 farmers in Peru, Paraguay, Brazil, Argentina, Greece and Ukraine. On top of all this business growth, our family has grown too, as Matt and I welcomed our second baby, Leo, in April! It’s been an incredible honor to grow my business and my family, and it feels like we’re just getting started. Matt and I are so excited to continue growing in our new city and expand the regenerative organic movement we’ve so proudly invested in. Thanks for helping to share my story, Ryan Mulligan! Check out his full story here: https://lnkd.in/e7HAGKcG
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🌟 Exciting News! 🌟 SIMPLi will be exhibiting at the Specialty Food Association Summer Fancy Food Show from June 23 - 25, 2024, at the Javits Center in NYC for the first time! We are thrilled to showcase our Regenerative Organic Certified® products and connect with the specialty food community at this year’s show. Visit us at Booth #5148 on the 1st Floor in the Plant Based Pavilion to sample authentically delicious products, discover the power of regenerative organic farming, and connect with our incredible team. 🌱 Don't miss out on the opportunity to taste of the world’s most delicious and nutritious ingredients with SIMPLi. Comment below if you'll be attending – we can't wait to see you there! ⬇️ #EatSIMPLi #SummerFancyFoodShow #SFA #Events #Community #OrganicFood #RegenerativeAgriculture #HealthFood #PlantBased #NewBrands #Networking Regenerative Organic Alliance
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We are so excited to inform our SIMPLi-lovin’-California-friends that you can now find SIMPLi Regenerative Organic Certified® Black Beans, Chickpeas, & Kidney Beans at all Erewhon locations! 🎉 With our trio of SIMPLi Regenerative Organic Certified® quinoas and now these 3 beans available at Erewhon, you can continue to build out your regenerative pantry, creating nutritious, delicious meals that are full of flavor and positive impact. We are thrilled at the opportunity to expand more of our products with retailers like Erewhon and help bring authentic, single-origin ingredients straight to our community’s tables! Find an Erewhon near you to stock up on SIMPLi and join us in this celebration! ✨ https://lnkd.in/eKvcD_F5 #EatSIMPLi #Erewhon #ProductExpansion #Retail #Celebrate #Announcement #BigWin #RegenerativeAgriculture #OrganicFood #SoilHealth
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Happy World Environment Day! 🌎 🌳 Our journey began with a vision to nurture the planet while providing delicious, high quality products and supporting farming communities around the globe. We are proud to work with farmers and producers who help heal the planet through regenerative organic agriculture, a practice that not only produces delicious, nutrient-dense products, but also restores and revitalizes the Earth’s soil in the process. We believe in the power of community to drive impactful change, and on this day, and every day, we honor all who are working to make a positive impact on our environment. From our farming partners to fellow brands to community members like YOU; together, we’re making a difference and regenerating our planet for future generations. Learn more about the power of regenerative organic agriculture and the work we’re doing with farmers around the world to help restore our planet: https://lnkd.in/g8QT9E83 Regenerative Organic Alliance #EatSIMPLi #SIMPLiRegenerate #WorldEnvironmentDay #RegenerativeAgriculture #RegenerativeFarming #SoilHealth #Community #OrganicFood #ClimateAction #FutureOfFood #Sustainability #OrganicFarming
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