CreatorIQ

Congratulations to our customer CMOs named on this year's list of World's Most Influential CMOs by Forbes! We couldn't be prouder to see our customers being recognized as top marketing leaders: ⭐ Esi Eggleston Bracey, Unilever ⭐ Alex Schultz, Meta ⭐ Alicia Tillman, Delta Air Lines ⭐ Heidi Cooley, Crocs ⭐ Jane Wakely, PepsiCo ⭐ Mike Katz, T-Mobile In today's fast-paced, social media-powered world, CMOs are facing a marketing landscape that's more challenging, and more exciting, than ever. A huge congratulations to all the brilliant CMOs featured in this year's list — your innovation and leadership are truly inspiring. See the full list: https://ow.ly/UJVw50Sy1jv #CMO #Marketing #Forbes

We’re thrilled to welcome Chris Harrington as the new CEO of CreatorIQ! With three decades of experience building SaaS enterprises, Chris is now bringing his leadership and passion for building, accelerating and shaping industry-leading businesses to the creator economy. "Consumers today increasingly turn to the power of creators throughout their entire buying journey,” said Harrington. “As brands and agencies aggressively change their marketing mix to address this seismic shift, creators play an integral role in helping forge authentic relationships with these consumers. “As the most secure and trusted software infrastructure of the creator economy, I'm looking forward to continuing CreatorIQ's history of empowering scale, success and innovation for our customers." Please join us in welcoming Chris and thanking Igor Vaks and Jon Namnath for their vision and continued leadership. Big things ahead!

In Ep. 136 of Earned, Conor Begley chats with Noella Gabriel, co-founder and global president of ELEMIS, the UK-based skincare line that collected $113.6M EMV in 2023 — an impressive 87% YoY growth. Tune in to learn: ➡️ How Noella’s passion for essential oils and holistic wellness shaped ELEMIS' philosophy ➡️ The importance of long-term thinking and community-driven development for brand growth ➡️ How strategic decisions fueled ELEMIS’ global expansion Spotify: https://ow.ly/Agmr50SyjCP Apple Podcasts: https://ow.ly/y8CN50SyjCO YouTube: https://ow.ly/P6nm50SyjEC #EarnedPod #CreatorMarketing

Reporting live from The Lead Summit 👋 We're joining brand and retail decision-makers to discuss strategies for growing revenue through social channels, focusing on how creator marketing can drive success in today’s digital landscape. Are you here? Stop by booth #703 and chat with our experts Hannah Collins, Angelea Elenis, Jacob Donaldson, Olivia Pentell, and Alexa Earle! #TheLeadSummit #CreatorMarketing

Discover your next career opportunity! Check out these exciting job openings across the influencer marketing industry: 📣 Farmacy Beauty: Senior Social & Content Manager (https://ow.ly/f0Xo50Sy3HH) 📣 Duolingo: Influencer Marketing Coordinator (https://ow.ly/7uhT50Sy3Im) 📣 Nintendo: Senior Manager, Influencer Marketing (https://ow.ly/pw2y50Sy3IZ) 📣 Gap Inc.: Director of Influencer (https://ow.ly/StFS50Sy3Jy) 📣 PepsiCo: Social Strategist (https://ow.ly/Qbhb50Sy3Kq) 📣 NBCUniversal: Director, Influencer Engagement (https://ow.ly/iTGu50Sy3L3) 📣 Visa: Marketing Manager, Entertainment & Partnerships (https://ow.ly/8UOg50Sy3Li) 📣 Nike: Director, Media Marketing Social & Creator (https://ow.ly/Jh9o50Sy3LZ) 📣 Fresh: Manager, Global Social Media (https://ow.ly/pS9H50Sy3Ml) 📣 Sony Music Entertainment: Creator Marketing Specialist (https://ow.ly/tQ7K50Sy3Mu) #InfluencerMarketing #Hiring #NowHiring

"The biggest [creator economy] advancement over the last couple years is measurement catching up so creator marketing can be measured against digital, video, programmatic, CTV, and other channels. Like any channel, understand what your outcomes are. Don't work with creators for the sake of working with creators. Brand outcomes, mid-funnel outcomes, bottom of funnel outcomes, go in with that prescribed understanding of what you're trying to get out of those creator partnerships." - Tim Sovay, CreatorIQ VP of Partnerships Thanks Evan Shapīro for chatting with us for Big Data Brains at Cannes! Watch as Tim and Evan chat about the creator economy, scaling creator marketing for enterprise, and more ⬇️ #CannesLions #CreatorEconomy TVREV The Measure

This week on Earned, we sit down with Julie Haleluk, Head of Growth at Amazon Shopping Videos! Recorded live from the Amazon Port at the Cannes Lions International Festival of Creativity, guest host Chris Curtis chats with Julie about all things advertising and authenticity: ➡️ How empathy drives collaboration and innovation in digital marketing ➡️ Why Amazon integrates shoppable videos for new brand and consumer opportunities ➡️ How Amazon's metrics like new-to-brand sales and the halo effect of creator content reflect digital marketing's evolution We also talk about our new partnership with Amazon Ads, which has drawn more than 1 billion viewers in the US and India on Amazon live streams in 2023. Tune in now: Spotify: https://ow.ly/f74K50SuzjT Apple Podcasts: https://ow.ly/PBZF50Suzj7 YouTube: https://ow.ly/WWBL50SuzkS #EarnedPod #Amazon #CreatorMarketing

AI influencers are starting to make an impact. But can they build the same connection and engagement with human followers as human creators do? Meet Aitana Lopez, one of the world’s most popular AI influencers. As a fitness and lifestyle influencer, she's already proven to be a powerful brand ambassador. We’re taking a look at the EMV Aitana has driven for brands like OLAPLEX, Victoria’s Secret & Co., BALENCIAGA, Fortnite, Nike, and Patagonia, and how it compares to those brands’ communities at large. Click through to discover exactly how Aitana stacked up against human creators. Learn more about how AI is shaping the creator economy: https://ow.ly/4kHJ50SsMOT #AI #CreatorEconomy #InfluencerMarketing

The Social Media Day celebrations continue! We’re highlighting some of our favorite creator marketing campaigns of 2024 from CeraVe, Liquid Death, and Balmain. What do we love about these campaigns? Some were witty and funny, others were unexpected and managed to surprise and delight online audiences — all leveraged creators and celebs for maximum impact. Click through to explore these campaigns and see how they performed ➡️ #SocialMediaDay #CreatorMarketing

Happy Social Media Day! We're honored to work with brands and agencies doing amazing things with creators on social. Social media platforms have completely reshaped how brands connect with audiences on a global scale and paved the way for a multi-billion dollar creator economy. 2024 is already shaping up to be another record-breaking year for creator marketing. We pulled the latest stats on social campaigns run on CreatorIQ from January through May: 📲 1.2M creator social posts published via CreatorIQ (+32% YoY) 📲 104.4k creators collaborated with brands (+28% YoY) Scroll through to explore the top platforms for creator campaigns and the fastest-growing content types of the first half of 2024. For more insights on how our industry has evolved in recent years, check out our report, The Top Influencer Marketing Trends (So Far): https://ow.ly/V38M50SssgS #SocialMediaDay #CreatorMarketing #CreatorEconomy