CLC

Happy Independence Day! Today, we celebrate freedom, family, and the enduring spirit that unites our nation. Wishing you and your families a day filled with pride, joy, and lots of fireworks! 🎇

Congratulations to Tammy Purves, VP of Communications, and Crystal Sims, Director of Licensing for CLC, on 20 incredible years with LEARFIELD and CLC! Your dedication and passion have been instrumental in our success, and we look forward to many more milestones together.

Congratulations to our CLC/Brand Management & Marketing staff who were recognized with a prestigious CLYDE Award at today’s Learfield Company Conference! Grace Baird - Marketing (Rookie of the Year) Kylie Klotzbach - Partner Engagement (Player of the Year) Jenny Wallace - Licensing (Coach of the Year) Sterling Hawkins - Legal (Coach of the Year – Corporate)

We are excited to launch the expansion of our exclusive Compass NIL platform to help deliver a comprehensive approach to offering and managing NIL brand sponsorships for Learfield multimedia rights partners. Efficient NIL deal making means more opportunities for student-athletes!

This week, CLC hosted its third annual HBCU Summit, bringing together more than 75 attendees, including representatives from 25 Historically Black Colleges and Universities, as well as select top licensing partners, industry leaders, and staff. Attendees included Dr. Kevin James President, Morris Brown College, Hampton University Athletic Director Anthony D. Henderson, Sr. and ESPN Events/Celebration Bowl Executive Director John Grant among other university executives and licensing directors. The HBCU Summit focused on consumer trends and strategies for growing HBCU brands and connecting with HBCU fans. Learfield President of Brand Manager and Marketing/CLC Cory Moss, an HBCU alumnus of Hampton University, led the Summit with sessions ranging from brand protection to leveraging the unique traditions and culture of HBCUs. CLC currently represents more than 45 HBCU institutions.

Congratulations to all our university, licensee, and retail partners that won awards at this year’s CLC Seminar in recognition for their efforts to elevate college brands and connect with fans! A complete list of CLC Award winners follows: National Campaign Marketers of the Year: Virginia Tech | University of Maryland | University of North Carolina at Charlotte Institution Marketing Programs of the Year: University of Michigan | The University of Memphis | Georgia Southern University   Campus Integration Awards: University of Oklahoma | Miami University | Old Dominion University College Vault Partner of the Year: University of South Carolina U of NYFW Partner of the Year: Michigan State University | Liberty University Apparel IMPACT Award: lululemon   Non-Apparel IMPACT Award: YouTheFan NCAA/Bowl Properties IMPACT Award: Blue84 Goods Retail IMPACT Award: DICK'S Sporting Goods   Sherri Dye Industry IMPACT Award: Debbie Gay, University of Florida

CHECK IT OUT - EA SPORTS College officially unveiled the two new game covers today! Get your consoles ready, because we are one step closer to the game launch on July 19. Our CLC team is proud to have played a part in bringing this highly anticipated game to college fans everywhere. #CFB25

Farewell, Indy! Thanks to all our partners, licensees, and retailers that attended this year’s #CLCSeminar. It’s time to team up to execute all the new plays in your licensing playbook. Let’s go!

We’re reflecting on a fantastic day of sessions yesterday at #CLCSeminar! Our panelists from major brands and collegiate athletic departments shared key insights on the evolving college sports landscape and strategies for meeting fan demands, including a preview of EA SPORTS.

Cory Moss, our President of Brand Management and Marketing, welcomed Seminar attendees at the “Building Your Brand’s Playbook” session, where he unveiled key strategies tailored to enhance your institution’s licensing playbook.