Brands&Culture

Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions

We just had to 😆 The uniting power of #sport is electrifying... #heyjude

Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions

🤷♀️ What the F*CK is culture to you? 📆 Join us in London, Nov 7th at Ministry of Sound, to continue the conversation with top CMOs, Cultural Strategists and Creatives. #CMOs #BrandsnCulture #Marketing #Culture

Marketers talk about #culture all the time… but few of us learn how to understand the culture we inhabit beyond its highly obvious and visible elements: the art we love, the clothing we wear, the media we consume, and so on. Culture is all that, sure. But at its core, culture is ultimately a blueprint we use to interpret the world. It’s the invisible force that relays to us “this is how it is and should be.” It is a system of codes and normative practices that produce, enforce, and maintain meaning by establishing categories, boundaries, labels, and ideas that we rely on to make sense of social life. Culture, then, is *ideological* because these social conventions we have accepted as given are shaped by and reflect the dominant power structures in a society. This brings me to the most important thing we need to know about how culture works: Culture is where dominant power is asserted but also negotiated and contested. For this reason, culture is a constant struggle over meaning. Culture is a shared conceptual map that is also constantly subject to interpretation. And because #brands are vessels of meaning that use cultural representation to communicate and evangelize their own values and identity, marketers must learn how to understand and continuously adapt to these evolving interpretations. 🎥: Brands&Culture at #Cannes2024 #consciousmarketing #culturalintelligence

🗳 It's election day ☑ and July 4th 🇺🇸 - Get out and vote UK residents or have a relaxing day off from politics if you're in the US. Either way, here's some reading distraction, a round up of the Brands&Culture content in Cannes where we asked the question, what the F*CK is culture? And addressed the concept of how you need to think fast and slow to approach culturally valuable work. It’s clear that both brands and agencies are trying to improve the way they work with culture. Everyone’s agreed on the potential, but the brand and ad worlds are still working out ways to deliver valuable, culture-creating work, where brands build meaningful connections with audiences and/or immerse themselves into cultural scenes with zero friction and maximum impact. Read the full round up on our website, link below, with more to come next week with the Culture@Cannes full deep dive report. #CMOs #Cannes #Brandsnculture #culture

What an absolute blast! 🚀 Thanks to everyone who came out to the Brands&Culture Villa today, an oasis 🌴 in the midst of Cannes craziness. Authentic conversations had by all! As one attendee put it - “ A respite where real authentic conversations and vulnerability happen. I appreciated the diversity of non pretentious voices.” #brandsandculture #canneslions #cmos

We're off to a great start at The Brand&Culture Villa. Interesting people, insightful conversation and fabulous rosé of course. We go again today with the launch of the Brands&Culture event series. 🚀 If you're in, make sure you are on time for the 3pm kick off. Thanks to Media.Monks, Enthusiast Gaming, Hijinks and all of our panellists. Follow along for updates!

Join us!

🥐 🏖 🇫🇷 Cannes goers, listen up! The Brands&Culture Launch Party 🎉 has been extended by one hour, now 🕒 15:00 - 18:00 local time. Thank you to our sponsors Media.Monks and Enthusiast Gaming who have enabled us to incorporate more content, more ideas and more time to mingle by the pool with the best cultural creators, marketers and strategists! See below for the exciting line up. We can't wait. #Cannes #BrandsnCulture #CMO #Marketing