Ever wondered how to explain a data-driven solution to audiences with varying technical backgrounds? At Block Club, we recently faced this challenge with Alloy, a global leader in fraud and compliance. Our mission? Transform their Identity Risk Solution and data orchestration processes into content that resonates with key decision-makers. Here's what we delivered: • 🎨 Visuals that capture Alloy's innovative spirit • 📱 Content optimized for all devices • 🧠 An explanation of data orchestration that anyone can grasp The result? A snappy video that turns data orchestration from "huh?" to "aha!" for viewers on any device. 🎉 We're proud to have helped Alloy communicate their complex solution in an accessible, engaging way. It's a perfect example of how we at Block Club strive to make the complex simple. Visit our website for more examples of how Block Club is helping innovative fintechs tell their stories. #ContentStrategy #DataOrchestration #FinTech
Block Club
Advertising Services
Brooklyn, NY 2,420 followers
Branding, content & strategy as exceptional as your product.
About us
Exceptional branding, content, and strategy for B2B tech. Block Club is the agency that gets your business, gets your product, and gets you where you want to go. We identify the exact point where your special-something intersects with your audience’s needs—then communicate it across channels with precision and style—to build your pipeline and increase your brand equity. Learn why Plaid, Argyle, Alloy, PingPong, Culture Amp, Codat, Stytch, and Rho trust Block Club to achieve their business ambitions at blockclub.co.
- Website
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https://blockclub.co
External link for Block Club
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brooklyn, NY
- Type
- Privately Held
- Founded
- 2007
Locations
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Primary
Brooklyn, NY 11211, US
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Buffalo, NY 14202, US
Employees at Block Club
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Patrick Finan
Co-Founder & CEO @ Block Club | B2B Tech branding, strategy, content, growth marketing
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Brandon Davis
Co-Founder, CCO at Block Club / Partner at Oxford Pennant
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Adam Buehler
Brand Director at Block Club | B2B marketing for professional services, tech and SaaS companies
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Brianna Anderson
Brand Director, Head of Accounts at Block Club | B2B Tech Marketer and Brand Builder
Updates
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Block Club’s CEO Patrick Finan is at Money20/20 this week in Amsterdam. If you’re at the conference, send him a message so you can connect.
Hallo from Money20/20 in Amsterdam! Looking forward to seeing clients, friends, and meeting new folks! If you’re at the conference, let’s get together. If you know someone here that you think I should meet, please connect us. ✌️🌷
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Block Club client Alloy used Q1 to cement their status as a top voice in fraud prevention, and we are proud to have been part of the process! In January, Alloy published their second annual State of Fraud Benchmark Report, featuring survey insights from more than 400 fraud and risk decision-makers at banks, fintechs, and credit unions across the US and UK. The full report gives a proper snapshot of how fraud impacted these organizations in 2023, bolstered by sharp insights, such as a 14% increase YoY in applications with inconsistent personally identifiable information (PII), indicating a rise in identity theft. Before you get discouraged, there’s some promising trends, too! Read the full report here:
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Two of our clients, Argyle and Column Tax, made it to Fast Company's list of 2024’s Most Innovative Companies in the personal finance and small & mighty categories (respectively), and we couldn’t be more proud! Congratulations to both teams—the future looks bright ✨ #BestCompanies #Award #Fintech
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Congratulations to our client Argyle on the milestone of their $30M Series C! We’re thrilled for your team and looking forward to what the future has in store. Read more below:
Six years in and now over $100M in total capital raised. 🙌 Today, we’re thrilled to announce Argyle has closed a $30M Series C thanks to the confidence and generous support of our investors—Rockefeller Capital Management, Bain Capital Ventures, SignalFire, and Checkr, Inc. and the hard work of our incredible team. In honor of this milestone, Argyle founder and CEO Shmulik Fishman shared his vision for Argyle’s future and our renewed focus on the human side of technology—a place where people, process, and time to value take center stage: https://hubs.la/Q02nb6zx0 #seriesc #startupgrowth #fundingalert
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Conducting a content audit gives marketers a great way to optimize what they've already invested time and resources in—and identify new paths forward. Below, our director of strategy, Caitlin Hartney, shares some key indicators that now could be the right time for a content audit. Do any of these reasons ring any bells for your company? Let’s talk!
What's the right time to run a content audit? The top 3 that come to mind are: ⏺ When you have a critical mass of content and don't want to keep producing for the sake of producing. ⏺ When you are a new head of marketing and need deep visibility into the extent, performance, strengths, weakness, and opportunities of the book of content you've inherited. ⏺ When you want to devise a content strategy or plan based on concrete information rather than your good intuition alone. Let me know if you have other good reasons! #contentmarketing
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We got the Block Club leadership team together for an exciting retreat at The Malin in Brooklyn. We mapped out our objectives for the year and developed a tactical plan that moves us towards our 2027 vision. Now we're looking forward to getting the whole team together at our all hands retreat this spring/summer. Feeling energized going into the weekend!
Just wrapped a fantastic two-day Block Club leadership retreat in Brooklyn! We mapped out our objectives for the year and developed a tactical plan that moves us towards our 2027 vision. It was great to see Caitlin, Brianna, Adam, Maggie, and Hannah in person, with Brandon zooming in from his home in Buenos Aires. Looking forward to the next time!
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How can B2B marketers make a case for a full-funnel strategy—and especially for early-stage assets that set sales up for the win? Here are some ideas from our team to get the conversation started.
Measuring success in B2B marketing often comes down to last-touch attribution. But is that a fair way to judge what’s working? For instance, if a lead converts after seeing a targeted pay-per-click (PPC) ad, what about the LinkedIn post or webinar that led them to Google the product in the first place? According to VC firm Theory Ventures, startup sales cycles are getting longer, hitting an average of 75 days in 2023. That means leads can interact with a brand several times before finally making a purchase. It also means higher-funnel/awareness content can end up doing a lot of the legwork while lower-funnel/sales-enablement content gets all of the glory. Why is this a problem? Because business leaders make decisions based on concrete ROI data, and they tend to allocate more resources to areas with proven results. That can leave many important content marketing plays (like social media posts, blog articles, and email campaigns) high and dry. So, how can B2B marketers make a case for a full-funnel strategy—and especially for early-stage assets that set sales up for the win? Here are some ideas from our team to get the conversation started: 🧰 Leverage analytical tools like HockeyStack that can track the entire customer journey from first to last touch (with privacy controls in place)—or monitor it in-house if you have the resources to spare. 🔭 Look beyond conversions, and consider the progress of other metrics from across the funnel, like assisted conversions, new/returning visitor data, average engagement times, and keyword rankings. 📋 Similarly, create unique content and KPIs for each distribution channel. Acknowledge that blog posts and digital ads (for example) play different roles but work together toward a common purpose. 🤔 Get critical. Challenge decision makers at your company to think about the journey(s) *they* took before sizing up and selecting their last vendor. We’re willing to bet it went beyond a single sales call. What are your thoughts on the attribution problem in B2B marketing? Is the assist just as important as the goal?
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Congrats to Shmulik Fishman, CEO of Block Club client Argyle, for being named a 2023 Tech Trendsetter by HousingWire! He's among a short list of product and technology leaders recognized for their dynamic and significant contributions to the U.S. mortgage and real estate industries. 🙌
Shmulik Fishman Named HousingWire Tech Trendsetter
argyle.com
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Block Club reposted this
Our team is gearing up to see our fintech clients and friends at Money20/20❗ Two of our directors, Caitlin Hartney and Maggie Finan, will be on hand to answer any of your burning content marketing and/or branding strategy questions. DM us or them If you’ll be in the neighborhood, too. We’d love grab a coffee/drink and talk shop (or anything else, if you've had your fill of business for the day 🙃 ). #money2020 #fintech #fintechmarketing
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