A decade of disapprovals that only made us better. Thank you, Darwin McPherson, for 10 years of eagle eyes and attention to detail. For being our work’s last line of defense and always bringing an informed perspective to any topic of conversation. 10 Years of Darwin: https://bit.ly/462teF7
The Martin Group
Advertising Services
Buffalo, New York 6,390 followers
The Difference is Making One
About us
The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with offices in New York City, Rochester and Albany, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including food & beverage, sports & lifestyle, healthcare, financial services, higher education, and not-for-profits. With 100 associates and a growing client roster that includes brands like New Era Cap, Puma, Under Armour, Wegmans, Rich Products and M&T Bank, at The Martin Group the difference is making one.
- Website
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http://www.martingroup.co
External link for The Martin Group
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Buffalo, New York
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Branding, Marketing, Advertising, Social Media, Website Design, Public Relations, Media Buying, Website Development, Digital Strategy, Trade Shows, Email Marketing, Print Design, Search Engine Optimization, Search Engine Marketing, Special Events, Creative Design, and Graphic Design
Locations
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Primary
Get directions
620 Main Street
Buffalo, New York 14203, US
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Get directions
10 East Main St.
Suite 303
Victor, NY 14564, US
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Get directions
645 Albany Shaker Rd.
Albany, New York 12211, US
Employees at The Martin Group
Updates
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In this month’s newsletter, we covered Google’s recent introduction of their new A.I. Overviews to the U.S. market. It could significantly impact SEO advertising, but how do you hope its capabilities will help your daily life? Read the whole blog, or drop your thoughts in the comments ⬇️ https://bit.ly/4eXmWe5
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Hard work can bear beautiful results—but we all need a break. This month, The Martin Group blog detailed some of the state parks, beaches, or U.S. Open tennis courts our associates will visit throughout the coming months. Read it to see where our people are going: https://bit.ly/3W6gie3 Where are you heading this summer? Tell us in the comments.
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The Martin Group works with numerous banking clients to identify digital marketing tactics that meet their consumer banking goals. Intent-based strategies—such as search engine marketing (SEM) campaigns focused on mortgage/HELOC products—have had resounding success. Here’s how we addressed each of the issues facing financial institutions with the power of paid search. https://bit.ly/3XCPyCU
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Join us in supporting the men and women of FC Buffalo in the only doubleheader of the season. Playoffs are on the line, and one ticket gets you into both games at All-High Stadium. The men kick off at 3:30 PM, and the women take the field at 7:00 PM. Concessions provided by Lukas’ Latin Kitchen and Cold Stone Creamery of Orchard Park.
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After a year of hard work, our public relations, public affairs, and content teams scored some big wins at this year’s Prism Awards inside downtown Rochester’s Jackrabbit Club. Check out the full list of accolades: https://bit.ly/45D2KK0
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As She’s Got Next continues amplifying the voices of women working in the sports industry, we chat with Cheri Kempf, SVP at Athletes Unlimited, on the player-empowering network of professional leagues she oversees and women’s sports at large. Read the blog. https://lnkd.in/gEXunaSX
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The Martin Group is proud to be a part of this rebrand and grateful to partner with organizations like the Regional Food Bank of Northeastern New York. As a company committed to the idea that “the difference is making one,” we’re focused on aligning ourselves with groups and causes that share our values. We’re excited to continue the fight against food insecurity right alongside the Regional Food Bank.
We are extremely excited to finally unveil our new brand! Over the past few months, we have worked on developing a bright, fresh brand that feels authentic to our mission and is community oriented, optimistic, a reflection of our positive culture, and speaks to our commitment to serve. The Food Bank has experienced a lot of change over the past 5 years, particularly the incredible growth to face the effects of the pandemic and the continued need in our community. Our look may be changing, but our mission to alleviate hunger, prevent food waste, and nourish the communities we serve remains the same. We are so grateful for your support.
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We feel right at home working with the healthcare industry. And we have the proof—as our work for three clients, Kaleida Health, Samartian Medical Center, and Venture Forthe, was recently recognized at the 2024 Healthcare Advertising Awards. Congratulations to our talented teams and outstanding clients!
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As she prepares to cover her sixth Olympic Games in Paris, Sports Business Journal reporter Rachel Axon took time to chat with She’s Got Next about her experience as an investigative reporter, Title IX expert, and St. Bonaventure grad. https://lnkd.in/eurnmY4p
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