Bestever AI reposted this
Yesterday, I had the privilege of attending an insightful event in LA hosted by M13 and Google, where e-commerce brands gathered to discuss the challenges of navigating the multitude of AI products flooding the market. As the founder of an AI company (Bestever AI), I empathize with the frustration many face in determining the right AI strategy for their businesses. Here are some key considerations for those in e-commerce looking to leverage AI effectively: - Opex Reduction: AI can significantly reduce operational expenses for businesses, particularly in areas like customer support and ticket routing. Identifying and automating these low-hanging tasks can yield substantial cost savings. - Repetitive Tasks: Streamlining repetitive operations through AI can enhance efficiency, especially for lean organizations. Tasks such as banner ad creation and report generation, typically formulaic in nature, can be automated to free up resources and improve morale. No one wants to work on the same old drudgery - Surprise & Delight: Once repetitive tasks are automated, focus on leveraging AI to enhance *your* customer experiences. Personalization and customization based on your user can help in creating magical experiences for customers. Understanding your users and investing in intentional customization can set your brand apart. This is the kind of thing that is worth setting aside a quarter for experimentation and probably is going to be the *most* challenging of them all. The next time your board asks you "What's our AI strategy", this might be helpful to formulate your strategy. #AI #Ecommerce #BusinessStrategy