B2B International

How are enterprises looking to the future? And what technology trends will keep IT decision-makers busy in the coming years? Hyland, a provider of intelligent content solutions, and B2B International surveyed 1,150 IT managers worldwide about the IT and technology trends and strategies they will prioritize over the next two to three years. Read some of the key research findings, including why AI and enabler technologies are among the top priorities, in this article 👉 https://lnkd.in/eEGW9Gqr #IT #tech #technology #trends #research #insights #AI

Customer journey mapping is an important first step in creating a more deliberate, seamless, end-to-end customer experience. It involves mapping out all the individual touchpoints or interactions customers have with a brand. In this brand-new blog, Simi Dhawan shares 5 top tips for running an effective customer journey mapping workshop 👉 https://lnkd.in/ehRhuxB5 #b2b #customerjourneymapping #cjm #customerjourney #buyerjourney #workshop #journeyworkshop #cjmworkshop #customerresearch #cx #customerexperience 

🎙 New Podcast Episode! 🎙 How do we ensure world-class quality in our B2B market research programs? In this brand-new episode of the B2B Insights Podcast, Kim Arend and Pete Mullarkey discuss the steps we take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights. They dive into what world-class quality actually means, the tools and technologies we use to ensure we’re only working with the highest quality data, and the important role of manual checks and trusting your gut. Listen to the full episode or read the transcript here 👉 https://lnkd.in/eJepNsXV #b2b #marketresearch #mrx #insights #quality #qualitycontrol #datacollection #fieldwork #data #dataquality

𝗪𝗵𝘆 𝗮 𝗰𝗹𝗼𝘀𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮𝗴𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 🤝   Simi Dhawan explains why the best research starts with a deep immersion in the client’s world in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/eaz5WwV5   #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights

We are delighted to share a new study commissioned by CNN International Commercial and conducted by B2B International.   The Business Decision Makers' Mindset provides an in-depth look into the nuances and impact of the decision-making process and a roadmap into the minds of business decision makers.   Dive into the Business Decision Makers' Mindset now using the link below 👇

Kotler’s 5 Product Levels model is used to develop new products or services or improve existing products or services and ensure they not only meet but exceed customers’ expectations. In this blog post, Jennifer Strange explains how the model works and outlines 3 specific use cases for Kotler’s 5 Product Levels model in B2B market research 👉 https://lnkd.in/eZHNPsFX #b2b #marketresearch #insights #framework #model #kotler #customerneeds #valueproposition #productdevelopment 

𝗛𝗼𝘄 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗮 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗴𝗲𝘁𝘀 𝗼𝗳𝗳 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘀𝘁𝗮𝗿𝘁 Simi Dhawan explains why strategic and actionable research should never be an afterthought in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/eYATufR8 #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights

Read how B2B International worked with the National Safety Council (NSC), a nonprofit safety organization, to gain deep insights into employer and employee perceptions of naloxone to combat opioid overdoses in the workplace. View the case study here 👉 https://lnkd.in/eGUWyqHG #b2b #marketresearch #insights #u&a #u&aresearch #casestudy #perceptions #employee #employer #workplace #safety

𝗪𝗵𝗮𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗰𝗮𝗻 𝗵𝗶𝗴𝗵𝗹𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗹𝗲𝗮𝗱 𝘁𝗼? Simi Dhawan gives some examples from her own experience in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/ehvyPNdV #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights

The push-pull model is a framework that is best used when organizations are looking to introduce a new product or solution to the market but are unsure of the enablers and barriers that customers see when thinking about switching solutions. In our latest blog post, Ceri-Ann Hughes looks at how the model works and how it can be used to inform organizations of what is going to enable or block a switch to a new solution, and help develop a strategy to overcome any barriers 👉 https://lnkd.in/efZm9qbh #b2b #marketresearch #insights #framework #model #pushpull #gotomarket #gtm #productdevelopment #productlaunch