Athletic Brewing Co.

We're thrilled to announce a $50 million equity financing round led by General Atlantic, with participation from multiple existing investors. With this investment, we'll be able to significantly increase our production capacity and expand the availability of our award-winning non-alcoholic brews worldwide. We're passionate about transforming the way modern adults drink, and we couldn't be more excited to welcome General Atlantic and have them by our side as we begin our next phase of growth. Athletic Co-Founder & CEO Bill Shufelt joined Josh Lipton on Yahoo Finance yesterday afternoon to discuss the news and the future of non-alcoholic beer. https://lnkd.in/exuFpEct

Exciting news! Athletic was included on TIME's list of the 100 Most Influential Companies of 2024! #TIME100Companies https://bit.ly/3KlrTiN We started very small and very humbly back in 2017, homebrewing our initial trial batches in 5-gallon jugs. At the time, we were pitching an impossible idea to the world — our goal was to reinvent how modern drinkers think about adult beverages by building a brewery dedicated entirely to non-alcoholic beer. A lot has changed since we launched our first commercial brews at a handful of grocery stores six years ago. At the time, we were one of the smallest of nearly 10,000 breweries in America, and most people were telling us that our concept would never work! We’re proud to say that in just six years, non-alcoholic beer — once the most ignored and overlooked segment in the beer industry — has become the most exciting beverage that you can keep in your fridge and serve to friends and family. Athletic is now the #1 NA beer brand in America and is available at over 75,000 retail locations across the U.S., but we’re just getting started! We’re on a mission to take beer where it’s never gone before and revolutionize how the world drinks. So we raise a can of Athletic to all of our fans and followers. Without your support over the years, we wouldn’t be where we are today. Thank you! Bill & John

Thank you, Logan Bartlett, for sharing our story! Check out the full interview with Co-Founder Bill Shufelt below 👇

Pride Month calls for liquid love and Rainbow Wall is ready to share it. Crafted in collaboration with pro-LGBTQIA+ climber, Alex Johnson, this Blood Orange IPA is just as vibrant as the community it celebrates. As part of our IMPACT Brew Series, donations will go to The OUT Foundation– a nationally recognized non-profit supporting the LGBTQIA+ community by providing access to inclusive fitness spaces, wellness resources, and more. With it, we stand tall with our friends, families, and peers. Learn more about Rainbow Wall’s greater impact: https://lnkd.in/dP-zjFKn

Tomorrow is Ask for Athletic Day, and your first round is on us! Order an Athletic NA beer at your favorite bar or restaurant, upload your receipt to itsathletic.com, and you'll be reimbursed up to $7 via PayPal or Venmo!* Find a bar/restaurant near you: https://bit.ly/3sQW3ol *Visit askforathletic.com for more details and full terms and conditions. Restricted to 39 participating states - (excluding GA, ID, KS, KY, LA, MI, MS, NE, SC, TN, and TX)

Through our Two for the Trails initiative, we give back up to $2MM annually to protecting & restoring outdoor spaces. This short film highlights our ongoing projects with San Diego Mountain Biking Association, FRIENDS OF MYAKKA RIVER , and Ice Age Trail Alliance. Watch our new short film: https://lnkd.in/deNBMiGa

Coming soon: Inches to Miles. Our new documentary follows the awe-inspiring stories of three Athletic ambassadors on their mission to take on IRONMAN Lake Placid. Watch the full trailer at https://lnkd.in/dbkzbprk To kick off IRONMAN 70.3 Oceanside this weekend, we'd like you to join us for an exclusive screening of the film on 4/5! Learn more: https://lnkd.in/deqtD-W3 Produced in partnership with Port Side Productions

"It's always best if you feel you're emotional to just step away from it." For a guy who is insanely passionate about non-alcoholic beer, Athletic Brewing Co. co-founder Bill Shufelt is equally concerned about what passion can do to you as a leader. As he told me in our rapid-fire episode of #ThisIsWorking, getting worked up is one of the two things for him that can tip a day from productive to squandered. "You can always come back and get angry at someone the next day, but it's best just to step away from that." In other words, be passionate about the mission but dispassionate about the work. Bill faced daunting challenges in launching Athletic in 2017, a new brand in a category few cared about. But he retained his "delusional optimism" (see more here https://lnkd.in/eGc4ws8J) through all the No's from potential partners, investors, and distributors. The secret was to stay steady and just keep working to change how people drink. "Just making a little progress every day," he said is the key. "Like a car on a highway going 65 miles an hour, I'm not speeding, but it's a very sustainable pace and I go that speed every day. And we get passed all the time by cars going 90 or 100 miles an hour that you see broken down or off the road down the line. It's like just get up and get going and do something." Check out the other secrets Bill has found for getting things done, getting information, and guiding careers. Listen to the full episode here: 🎧 Apple: https://lnkd.in/eAVzwjvp 🎧 Spotify: https://lnkd.in/eU99ACZD

We're thrilled to be recognized for the second consecutive year as an "Insurgent Brand" by Bain & Company, sharing this honor with 96 other fast-growing consumer brands. Check out the full list https://bit.ly/3TywvYg