Exciting Changes Coming to the ANA Masters of Marketing Conference in 2024! 🚀🌟 Hello LinkedIn family! As we gear up for the 2024 Masters of Marketing Conference, we are thrilled to share some groundbreaking changes that will redefine our gathering into an unmissable event for marketing professionals. 🔹 Strategic Shifts for Maximum Impact: The ANA is making significant shifts to transform the conference into a pivotal platform for future-facing discussions. Say goodbye to traditional formats as we shift from inspiration to tangible impact, ensuring every attendee leaves with actionable insights and stronger industry connections. 🔹 Team-Focused Experience: Recognizing that growth is a team sport, the 2024 conference introduces structured sessions for team breakouts and workshops. This year, bring your whole crew to strategize and spar over how you’ll translate what you’ve learned and heard into your 2025 plans. 🔹 Ecosystem Alignment: We're syncing up the entire marketing ecosystem! From spotlight sessions featuring ANA's "Business Machines" to aligning all ANA community initiatives, the conference will serve as the culminating event of the year’s most crucial conversations. 🔹 Global Thought Leadership: Prepare for an international lineup of speakers ready to share revolutionary ideas. With industry giants from various sectors, each session is designed to spark profound discussions on the future of marketing. 🔹 Impactful Content & Sessions: Experience a dynamic content framework focusing on crucial pillars like Brand Building, Data & Tech, Talent, and Society & Sustainability. Each track is tailored to foster deep dives into specific areas, ensuring relevance and impact. 🔹 Innovative Brands Have Their Say: We’ll grapple with the hands-on experiences of new and emerging brands breaking through the noise and take away real-life strategies and tactics that anyone can use. 🎉 Enhanced Networking Opportunities: With an extended schedule of events, the networking possibilities are endless. Connect with peers, thought leaders, and innovators in a myriad of settings, crafted to encourage meaningful exchanges. Why Attend? This isn’t just another marketing conference – it’s the destination that will help shape your 2025 agenda: a strategic platform to drive your professional growth, influence industry trends, and shape the future of marketing. Be part of a community poised to make the most significant impact on the industry in the coming year. 📅 SAVE THE DATE - October 21-25, 2024 - and stay tuned for more updates as we redefine what it means to be at the forefront of the marketing industry. #ANA2024 #ANA #MastersOfMarketing #MarketingConference
Association of National Advertisers
Non-profit Organizations
New York, NY 37,220 followers
Driving growth for you, your brand, the marketing industry, and humanity
About us
Become part of the world’s most influential community of marketers, and together, let's elevate the power of brands and marketing to connect and shape a better world.
- Website
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https://www.ana.net
External link for Association of National Advertisers
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1910
Locations
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Primary
708 3rd Avenue
New York, NY 10017, US
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2020 K Street, NW - Suite 660
Washington, DC 20006, US
Employees at Association of National Advertisers
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Stephanie Fierman
Chief Marketing Officer | Full Stack CMO: Brand + Business Growth
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Sonia David
Vice President, B2B Marketing Practice | Sales Marketing/Client Solutions Consultant
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Alexandra Salomon
Global business development executive | international markets expert | digital maverick | fitness & wellness advocate | brand ambassador | passionate…
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Mark Stouse
CEO, ProofAnalytics.ai | Forecast & Optimize Your Effectiveness | MASB | ANA | GTM50 | Samsung, Bayer, Honeywell, Intel, SFDC
Updates
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ANA commends the efforts of the industry to enhance ad frequency management. Our congratulations go out to Innovid for their contribution in this sector!
Harmony Frequency – the first holistic frequency management solution for CTV + digital advertising – is here! Innovid automated frequency intelligence so you can reduce waste, strengthen campaign effectiveness + improve the viewing experience (bye, ad fatigue! 👋). Find out how ⬇ Yahoo Advertising // Association of National Advertisers https://bit.ly/4c9laUy #Innovid #Frequency #HarmonyFrequency #AdTech #CTVAdvertising
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A decade of cautionary tales in the advertising industry: Brand safety scandals and colossal wasted ad spend. https://shorturl.at/NwS9l
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Check out SEEHER President, Christine Guilfoyle's insightful take on how marketers can bolster support for female athletes both on the field and off. https://shorturl.at/rpxIn
Women in the Olympics—how brands can support female athletes beyond the Games
adage.com
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Association of National Advertisers reposted this
The ANA Measurement for Marketers practice, with significant input from our Media & Measurement Leadership Council, is now collaborating with the Media Rating Council (MRC) to advance measurement of retail media networks. Thanks to Ad Age for running my opinion piece! Association of National Advertisers Media Rating Council Jackson Bazley Jason Trubowitz George Ivie Ron Pinelli
Retail media networks have a measurement issue—why standardization is a marketing challenge
adage.com
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Ahead of the #ANAmulti Awards submission deadline, gain insights from Carol Frazer Haynesworth, MBA, on the criteria for excellent multicultural marketing campaigns. Remember, the last date for entries is August 16th. https://shorturl.at/qaRqP
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Facing the challenge of the expanding 'consumption gap'? Now, more than ever, it's crucial for B2B brands to adapt nimble strategies that keep their audiences engaged. https://shorturl.at/KiPeo
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As we navigate the intersection of marketing and technology, it's evident that they're more intertwined than ever, fueling the fires of creativity and innovation for both performance marketers and brand creatives. https://shorturl.at/miwRC
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Looking to transform your business successfully? It all begins with assembling the perfect marketing team. https://shorturl.at/xqasE
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Embracing the digital world without losing the human touch. Your brand's strongest connection to consumers is, and always will be, an authentic human experience. https://shorturl.at/VcnME
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