Accenture Song

👀 🏞️ Ready for an epic journey? Check the latest campaign for Amadeus Cytric Easy from our Spanish team, showcasing how even legendary explorers like Marco Polo, Charles Darwin and Ferdinand Magellan could have benefited from our innovative solution. [Video Description: The video shows Marco Polo's adventures through sea storms, dangerous deserts, jungles, and finding gold treasures. After portraying his adventures, the video fades into Marco Polo being translated to a corporate office, where a support representative prepares to show him the Cytric Easy solution. The video closes by displaying the text: Introducing the solution that changes business travel from epic to worth it, Cytric Easy, Amadeus, Microsoft, Accenture, Directly in Microsoft Teams.]

What made the winning work stand out at #CannesLions2024? Our Ariana Stolarz—who led the Creative Business Transformation Lions jury—gives you the inside scoop on how the submissions were revived, and shares her three key learnings.

See how we partnered with Prada Group to elevate the luxury shopping experience by tailoring a composable commerce platform. Learn more: https://lnkd.in/dPYdcq25

🦁 We're excited to announce that our team at The Monkeys won the Grand Prix Film Lion and three more Silver and Bronze Lions for the "Play it Safe" campaign for Sydney Opera House. 🏆 Grand Prix: Film - Local Brand 🥈 Silver: Entertainment - Social Behavior & Cultural Insight 🥈 Silver: Film Craft - Use of Original Music 🥉 Bronze: Film - Travel, Leisure, Retail, Restaurants & Fast Food Chains #CannesLions2024

🦁 Congratulations to our colleagues at Droga5 for winning another Silver Film Lion for their 'Rumble' campaign with General Entertainment Authority, and our Danish team for taking home a Bronze Film Lion for their work with Copenhagen Metro.   🥈 Silver: Film - Media/Entertainment  🥉 Bronze: Film - Travel, Leisure, Retail, Restaurants & Fast Food Chains   #CannesLions2024

🦁🌴☀ What a week! Swipe for your insights from #CannesLions2024 and learn more about the key themes discussed on the ground: https://lnkd.in/dUfR488H [Image Description: carousel of photographs on white and purple backgrounds and descriptions from sessions: 1: When did our industry relegate creativity to output? Instead of being the last step, creativity should shape all parts into something new. During the annual Song Simplifies session, our Creative Chairperson Nick Law explored what the model, the customer, and the work look like when creativity is the great connector. 2: In an era where technology and artistry converge, the boundaries of creativity are constantly being redefined. OpenAI's CTO Mira Murati and our CEO David Droga discussed how AI can provide the tools to unlock new realms of possibility and transform the creative landscape. 3: On paper, collaboration between an in-house agency and a creative agency shouldn’t work. But LEGO and Droga5 found a way to play nicely. Jen Spiers, CCO - Droga5 Dublin, and Nic Taylor, SVP and Head of Agency - the LEGO Group, discussed leaving egos at the door and what the power of play does to inspire creativity. 4: Our CEO David Droga and Carla Hassan, CMO - J.P. Morgan Chase, sat down to discuss why businesses need to expand the definition of success beyond shareholder value and profit to include the moral obligations that benefit society at large. 5: Our Elizabeth Valleau, ECD - New Realities, joined the Future Gazers to discuss how the convergence of XR, generative AI and Web3 can re-energize the future-changing potential of new realities with new exponential capabilities.]

From finding differentiation through creativity, to managing the inherent risks of the new technology—our Baiju Shah shares his insights on discussions about #generativeAI at #CannesLions2024.

See how we're showcasing technology & creativity in action at #CannesLions2024: https://accntu.re/4be7CXj [Video description: series of scenes from the festival in Cannes showcasing people interacting with immersive experiences. Text overlay: "This year at Cannes we’re showcasing technology and creativity in action. Through our simplified & unified end-to-end capabilities in an immersive experience we combine the practical, real-world applications of today with proof-of-concepts for tomorrow to help businesses create new growth and relevance."]

Excited to dive into the transformative potential of #GenerativeAI at #CannesLions2024? Learn more about how it can reinvent ways of working, empower creativity, and revolutionize experiences. https://lnkd.in/eH67VJiH

🦁 We're happy to announce that our team at The Monkeys has won two Silver Lions for the "Play It Safe" campaign for Sydney Opera House, and our teammates at Droga5 have secured two Bronze Lions for the "Rumble" campaign for General Entertainment Authority. 🥈 Silver: Entertainment - Social Behavior & Cultural Insight 🥈 Silver: Film Craft - Use of Original Music 🥉 Bronze: Film Craft - Production Design/Art Direction 🥉 Bronze: Film Craft - Use of Licensed/Adapted Music #CannesLions2024