50,000feet

Advertising Week has featured an op-ed by Jim Misener, 50,000feet CEO, on how brands have harnessed the power of first-party data to personalize and expand customer experiences, ensuring brand resilience and growth amid market shifts. Read more on our website: https://lnkd.in/gC-vtum4 #data #marketing #design #branding

As businesses and brands rapidly evolve with new technologies, marketers must reimagine the experiences they deliver to stakeholders to maintain resonance amid shifting customer sentiment. What's the next chapter of #brandtransformation? Explore our perspective: https://lnkd.in/gtKQA2rn

Remember augmented reality? AR doesn’t get the attention it deserves. Maybe because there always seems to be another technology like AI or virtual reality overshadowing it. But AR is alive and well, growing from 70 million U.S. users in 2020 to 101 million in 2025, a growth trajectory that easily surpasses VR adoption. AR is a more accessible branding opportunity for marketers than VR. The interface is built into a smartphone, requiring no additional equipment for someone to wear. As with any technology, AR is a catalyst for keeping your brand fresh and relevant and for changing the way people perceive and interact with your products, services and experiences. Retailers such as IKEA have used AR to improve their customer experience by enabling shoppers to envision products in their homes. This not only enhances the shopping experience by making it more interactive and personalized but also shifts the perception of a retail brand from a traditional in-store experience to a customer-centric, forward-thinking, omni-channel experience. What other technologies do you think deserve a closer look? #AR #AugmentedReality #Technology #Brand https://lnkd.in/gsJcJ_Vz?

WARC, a leader in recognizing #marketing best practices and insights from the world’s most preeminent brands, featured a 50,000feet perspective on how CMOs can best integrate their work with generative AI. Read more on our website: https://lnkd.in/gFC7kf-H #genai #artificialintelligence #branding #design

In celebration of #Juneteenth this Wednesday, June 19, we're highlighting the essential mission of the Diversity in Design Collaborative. In June 2021, DID was founded to foster systemic change by increasing #diversity and improving conditions for Black creatives across the #design industry. Since its founding, DID has reached more than 1,160 high school students across multiple “Designed By” programs in Detroit, Philadelphia and New York City, while engaging nearly 250 college students through internships, mentorship and portfolio reviews. To date, DID has connected with more than 80 educational institutions through high school and college programs. Learn more on our website: https://lnkd.in/ghxfUNC2

Generative AI caught fire for many reasons, and one of them is the way OpenAI has built a brand around the technology. Most of us associate generative AI with OpenAI’s ChatGPT product the way Kleenex came to name its entire category. OpenAI did a masterful job launching ChatGPT. And today, the company is creating momentum and a market by building a brand ecosystem around generative AI. Ecosystems are critical for the long-term adoption of any technology. The iPhone became synonymous with mobile because Apple worked with developers to build apps. Amazon Web Services became dominant because Amazon solved how to collaborate with a network of systems integrators, technology partners and telecommunications providers in order to build a pervasive cloud-computing backbone. OpenAI is learning how to build an ecosystem. The company has not always executed perfectly, but like powerful AI, OpenAI is teaching itself to improve. This much has become very evident recently. On May 16, OpenAI and Reddit announced a partnership that involves both data access and collaboration on AI-powered features. OpenAI is also a Reddit advertising partner. This means that OpenAI will leverage Reddit's platform and user base for advertising its products and services, likely through targeted ads based on user interests and demographics. On May 22, OpenAI and News Corp. announced a News Corp and OpenAI today announced a multi-year agreement to bring News Corp news content to OpenAI. As part of the deal, OpenAI will be able to display content from News Corp.-owned outlets within its ChatGPT chatbot, in response to user questions. This news was soon followed by announcements of relationships between OpenAI and Vox Media; and with The Atlantic. The company is expanding its reach beyond content creators, too. It recently launched a pair of initiatives to expand the company’s ChatGPT services to universities and nonprofit organizations, which is a smart way to become embedded with institutions of higher learning where generative AI may dramatically change how students learn. OpenAI is also strengthening its grip on the workplace: PwC recently become the largest customer and first reseller of OpenAI's enterprise product, ChatGPT Enterprise. The race to win the generative AI race will depend on the strength of ecosystems. OpenAI’s competitors know this. It is one of the reasons why Alphabet and Meta have been in discussions with Hollywood studios regarding licensing content for use in their AI video generation software. They understand that when ecosystems take hold, a brand becomes pervasive and ubiquitous. When a brand becomes pervasive and ubiquitous, it becomes so second nature to us that we adopt and even internalize that brand’s products–brand nirvana for any business. #OpenAI #ChatGPT #AI #GenerativeAI #TheInsider https://lnkd.in/g95NF2Fj

Ad Age has featured an op-ed contributed by Jim Misener, 50,000feet CEO, on AI’s role in the future of employer branding. From empowering early adopters to integrating AI into the fabric of an organization’s culture, Jim discusses how to build a more effective and engaging employee experience. Read more on our website: https://lnkd.in/g-ag7itf #artificialintelligence #genAI #employerbranding #branding #marketing #design

Brandingmag has featured an op-ed contributed by Chris Prescher, 50,000feet Chief Strategy Officer, focusing on the seven questions businesses should ask amid the rapid proliferation of #AI tools in the #marketing landscape. Chris discusses how harnessing AI and experimenting with how marketers use it is essential to brand and business transformation moving forward. Read more on our website: https://lnkd.in/gfn2Tp74 #artificialintelligence #genAI #brandtransformation #branding #design

How can CMOs elevate their value? Advertising Week has featured an op-ed contributed by Chris Prescher, 50,000feet Chief Strategy Officer, where he explores how CMOs can reinvigorate their role and reinforce the importance of marketing in the growth and success of their organization. Read more on our website: https://lnkd.in/g6wv7re5 #marketing #businesstransformation #brandtransformation #branding

Thank you to Jennifer Hauseman and the entire Mastercard Center for Inclusive Growth team for the collaborative partnership that made the center's website launch a success. Congratulations.