Produkt-Updates
Social Advertising is now live with NEW features available
Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.
We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.
Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.Meta leads campaigns with instant forms
Easily run campaigns to collect leads directly on Facebook and Instagram.
Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.
Dashboard UX/UI Improvements
We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon!
Homepage UX/UI Improvements
We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away.
Meta Lead Campaigns in Hootsuite
You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use.
Increased character limit for TikTok and Facebook
We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook.
Improved Report Templates experience
We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.
Compare Post Performance in Analytics
You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.
LinkedIn Repost on Amplify Mobile
Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app.
Share data includes only live posts
We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.
Discord and Twitch Apps now available!
We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.
Upload up to 20 images to your LinkedIn post
We have increased the limit of images users can post from nine to 20 for both company and personal profiles.
Single-sign on access to Talkwalker
You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.
We’ve made organizing easier in Inbox 2.0
You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience:
Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.
Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox.
View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.
Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.
Optimize captions in Composer with OwlyWriter AI BETA
Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here!
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0
Amplify hashtag suggestions
Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).
Updates to navigation and sorting in approvals
With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks.
Expanded AI-powered events in Planner
Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.
We've made managing approvals even easier
Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner.
See outbound post tags in Inbox 2.0
You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.
Design your ads with Canva
Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.
Get notified about important Inbox 2.0 activities
Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.
Track your Amplify engagement on mobile
View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.
Get better social insights
In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.
Changes in Composer to help you easily schedule Instagram Reels
In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.
Add a WhatsApp account to Inbox 2.0
If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.
Bulk actions for mentions now available in Insights
You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.
Mehr erledigen mit weniger Stress dank Harmony
Flüssigere Arbeitsabläufe. Intelligentere Automatisierung. Entdecken Sie Harmony – unsere neuesten Updates, die Ihrem Team helfen, weniger Stress zu haben und intelligenter zu arbeiten.
Zusätzliche Sprachunterstützung in Inbox 2.0
Zusätzlich zu Englisch wird Inbox 2.0 jetzt auch auf Spanisch, Portugiesisch, Deutsch, Italienisch und Französisch unterstützt. Kunden sehen die von den Benutzern ausgewählte Sprache in ihren Kontoeinstellungen.
Genehmiger auf Post-by-Post-Basis zuweisen
Erlauben Sie Teammitgliedern, in Einzelfällen einzelne Beiträge vor Veröffentlichung zu genehmigen oder fügen Sie einen zusätzlichen Genehmiger hinzu, bevor ein Beitrag Ihren bestehenden Genehmigungsprozess durchläuft. Nur Business- und Enterprise-Abos.
Analytics-Update für die Integration von Amplify und Microsoft Teams
Kunden, die Hootsuite Amplify nutzen und Beiträge in ihren Social Media-Netzwerken über Microsoft Teams teilen, sehen diese jetzt aggregiert im Hootsuite Analytics-Dashboard. Bisher wurden diese nicht zentral zu Berichtszwecken erfasst.
Einheitliche Einstellungen für Advanced Analytics
Benutzer von Advanced Analytics können jetzt all ihre Analytics-Einstellungen an einem Ort verwalten. Öffnen Sie Ihre Einstellungen, um benutzerdefinierte Metriken zu erstellen, Webanalyse-Konten zu verbinden, Wettbewerber hinzuzufügen und vieles mehr.
Lassen Sie OwlyWriter AI Ihre Bildunterschriften für Feiertage und Ereignisse schreiben
Füllen Sie Ihren Content-Kalender rasch mit den Ideen für Beiträge in Planner. Auch für Feiertage und wichtige bevorstehende Ereignisse.
Einführung von Genehmigungen für Inbox
Möchten Sie Ihre Nachrichten genehmigen lassen, bevor Sie sie an Kunden senden? In Hootsuite können Sie jetzt mit einem einfach zu aktivierenden Workflow in Inbox Nachrichten zur Überprüfung und Genehmigung versenden, bevor sie an einen Kunden gesendet werden. (Nur Business- und Enterprise-Abos)
Posten Sie zugängliche Inhalte von der Hootsuite Mobile-App aus
Jetzt können Sie Ihren Beiträgen Alternativtexte mit Bildern für Twitter, Facebook und LinkedIn hinzufügen. Sie können auch geschlossene Bildunterschriften zu Videos hinzufügen, die auf Facebook und Twitter veröffentlicht wurden.
YouTube- und Pinterest-Metriken sind jetzt verfügbar!
Sie können Ihre YouTube- und Pinterest-Metriken jetzt direkt in Analytics anzeigen und verfolgen. Erhalten Sie Einblicke in die Inhalte, die in YouTube am besten funktionieren, verfolgen Sie Ihre leistungsstärksten Pins – und vieles mehr.
Längere TikTok-Videos veröffentlichen
Sie können jetzt Videos mit einer Länge von bis zu 10 Minuten über das Hootsuite Dashboard auf TikTok hochladen und veröffentlichen.
E-Mail-Benachrichtigungen für Team-Zuweisungen erhalten
Benutzer von Inbox können sich jetzt per E-Mail benachrichtigen lassen, wenn eine Unterhaltung einem ihrer Teams zugewiesen wird. Nur für Abos Business- und Enterprise-Abos
Zugriff auf Mitgliederrechte für Amplify-Admin-Benutzer
Amplify-Administratoren können jetzt in den Admin-Einstellungen eine Mitgliederliste sehen. Administratoren können jetzt sehen, ob ein Benutzer eine Begrüßungs-E-Mail erhalten hat und sich angemeldet hat, die Admin-Berechtigung für Inhalte verwalten und nach Benutzern suchen.
Beweisen Sie die Wirkung Ihrer Social Media-Kampagnen mit Advanced Analytics
Verstehen, beweisen und verbessern Sie die Wirkung Ihrer Social Media-Kampagnen. Von organischen Beiträgen und bezahlten Kampagnen bis hin zu Webdaten von Google Analytics 4 und Adobe Analytics ist alles in Hootsuite verfügbar. Vereinheitlichen Sie Social Media- und Web-Daten, Analysen und Berichte, um den geschäftlichen Nutzen von Social Media zu verstehen, zu verbessern und zu präsentieren. Verfügbar mit Business Add-on und Enterprise Add-on.
Wir stellen vor: Heyday, der Chatbot von Hootsuite für häufig gestellte Fragen
Automatisieren Sie Antworten auf wiederkehrende, zeitraubende Kundenfragen zu jeder Tageszeit mit einem FAQ-Chatbot für den Kundenservice.
Zendesk-Integration jetzt in Inbox
Gute Nachrichten! Für Enterprise- und Businessplan-Kunden können Sie jetzt Tickets direkt in der Konversationsansicht von Inbox in Zendesk erstellen. Um die Integration einzurichten, besuchen Sie Ihre Inbox-Einstellungen und schalten Sie den Zendesk-Integrationsschalter ein – so einfach ist das!
Ihr Social Media-Zuhause ist hier!
Hootsuite hat eine neue Homepage – Ihre zentrale Anlaufstelle, um Ihre Leistung zu verfolgen, dort weiterzumachen, wo Sie aufgehört haben, und die Dinge mit einfachem Zugriff auf Ihre Social Media-Konten, Entwürfe und Posts mit der besten Leistung zu organisieren. Schauen Sie sich Ihre neue Homepage an