This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.
FreeWheel welcomed Estelle Zeitoun, Ad Sales Director at Warner Brothers Discovery and Fabrice Mollier, President at Canal+ Brand Solutions, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers.
Advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We sat down with Rich Baudo, Head of Strata Revenue, to discuss the state of the industry, advertisers’ workflow challenges, and how Strata can help.
FreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.
In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach.
By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.
This third report from FreeWheel’s Viewer Experience Lab explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.
FreeWheel’s State of Programmatic Independent Demand report explores how independent agencies capitalize on programmatic CTV, diving into one of the largest available datasets on the usage and monetization of professional, rights-managed, ad-supported video content in the US.
For content owners and streaming platforms, understanding content discovery is key to dealing with the fragmentation in the TV landscape. Learn more in the full report.
With the advent of programmatic TV and the use of automated tools to buy TV ad inventory, media buying has become more efficient. Let’s cover the basics of programmatic TV advertising and how it affects your marketing strategy.
As buyers look to capitalize on changing viewing habits, they’re shifting more and more from traditional linear advertising to advanced TV strategies, including addressable TV. Let’s break down the differences between addressable TV and linear and how they impact your advertising campaigns.
Let’s break down what addressable TV is, when you should add addressable to your strategy, how a campaign is measured, and how to know if addressable is the right fit for your campaign.
With the emergence of CTV, buyers can now pair the storytelling power of TV with the targeting and measurement capabilities of digital. Let’s break down how to plan a CTV campaign, how to effectively measure growth with KPIs, and what you should do with your campaign findings.
How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data.
As more investment shifts to programmatic, it is essential for buyers to understand the entirety of their supply chain. SPO is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem.
This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.
