The Essential Guide to Skyrocket Your Email List Growth

Having a large email list can be invaluable for any business or creator. It allows you to directly market to and engage with an audience that is already interested in what you have to offer. But growing an email list can take a lot of time and effort. Here are some tips to help you quickly grow your email subscriber list:

Offer a Lead Magnet

Creating an opt-in offer like a free ebook, checklist, or other “lead magnet” is one of the best ways to rapidly grow an email list. Make sure it provides excellent value and is relevant to your target audience. Promote it prominently on your website and social channels. You should see sign-ups start rolling in.

Leverage Social Media

Promote your opt-in offer frequently on all your social media networks. Ask followers to sign up to receive exclusive content, deals, etc. Run contests and giveaways to incentivize sign-ups. Place links and calls-to-action to your lead magnet in your social media bios.

Send a Welcome Email

When someone signs up, send them a personalized welcome email immediately. Thank them for subscribing, provide the lead magnet content, and give them an idea of what to expect from future emails. This helps confirm the subscription and prevent false sign-ups.

Add Email Sign-Up Forms

Place email sign-up forms prominently on your website. Have them on your homepage, blog, contact page, and any high-traffic areas. Use attention-grabbing headlines that convey the value of subscribing. Offer the lead magnet in exchange for their email.

Leverage Pop-ups and Slide-ins

Website pop-ups and slide-ins can convert a lot of website visitors into subscribers when used appropriately. Time them to display after someone has been on your site for a certain period. Offer a compelling lead magnet in exchange for their subscription.

Send Great Content

The best way to retain subscribers is to consistently send high-value, relevant content. Create emails and newsletters they look forward to receiving and engaging with. Ask for subscriber feedback so you can continually improve.

Purchase Co-Registration Leads

Co-registration leads are email sign-ups generated through third-party sites and services. You can pay to have your opt-in offers and lead magnets displayed on complementary sites your target audience visits. When they sign up there, they get added to your email list as well. This can generate many new leads quickly.

Buy Email Lists

You can buy email lists from list brokers or other websites that have already collected emails. Be careful to only purchase reputable, opt-in lists relevant to your niche. While buying lists can get you a lot of emails fast, the quality and deliverability of these subscribers is typically low. Use this method sparingly.

Run Retargeting Ads

Retarget people who have already visited your website with ads offering them an incentive to sign up for your email list. Display these across social media, Google/Youtube, and using remarketing pixels. This follows up with warm leads and conversion abandoners to capture more emails.

Implement Exit-Intent Popups

Have a popup appear when someone is about to leave your site asking them to sign up for your email first. To get people to subscribe as they exit, offer something enticing like a limited-time sale, special discount code, or sneak peek of an upcoming product. Just make sure the popup isn't too intrusive.

Guest Post on Relevant Sites

Reaching out to complementary blogs and websites in your industry to contribute guest posts is a great way to grow an email list. Most sites will allow you to include a brief bio with links back to your site. Use this space to promote your lead magnet and highlight your email sign-up portal.

Have fun!

Growing an engaged email list takes effort, don't stress and realize a bit of hard work will pay off in the end.

Employing these tips can help you quickly amass targeted subscribers interested in your business!