Aspiring to become the most reliable brand in the world with more than a century of brand heritage, Hisense is one of the Top-Ranked brands in the smart TV segment and it clinched the top position in Japan for TV sales. As the leader in display innovation, Hisense excels in infusing cutting edge technology with quality product design to meet the most stringent production standards. Sports are a part of Hisense’s DNA. Hisense has been the official sponsor of prestigious sporting events for the past 7 consecutive years. Hisense has become the official sponsor of the UEFA EURO 2024.