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Marketing News Quiz for August 3, 2024
Marketing News Quiz August 3, 2024In this week's marketing news quiz: The shutdown of a project from Meta, Starbucks' effort to pull back marketing on a popular line of drinks, Pizza Hut's reasoning behind providing free pineapple toppings in Hong Kong, and more.
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Key Takeways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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Here's How These Brands Used Influencer Marketing Successfully
Pulse August 1, 2024For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.
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Executive Forum: Achieving Gold Standards in Brand-Building and Creative Effectiveness
CMO Content August 1, 2024This forum, conducted during the Global CMO Growth Council Leadership Assembly in Cannes, 2024, was dedicated to delegates connecting, learning, sharing, and challenging each other to raise our collective creative game.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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4 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Pulse July 31, 2024Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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These Four Roadblocks Are Preventing Creative Excellence
POVs July 31, 2024Because creativity is marketing’s superpower, the ANA recently polled more than 700 experts to learn what they felt were the most common impediments to creative excellence. This POV covers what they had to say.
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Diversity, Equity, Inclusion and Belonging Marketing
Pulse July 30, 2024The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.
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Data Visualization Playbook: A Picture Is Worth Infinite Words
Research Reports July 30, 2024ANA's Data Excellence and Privacy Practice's Data Visualization Playbook aims to equip marketers and practitioners with practical techniques and best practices to harness the full potential of data visualization.
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Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
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15 Tips for the Ethical Use of AI
Pulse July 29, 2024The use cases for artificial intelligence (AI) and machine learning are rapidly proliferating as these technologies revolutionize myriad domains of work with the automation they afford. Countless are the functions, once performed by humans, that these technologies stand prepared to execute for us.
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The Expanding Number of Niche Sports Offers New Ad Plays
B2C July 29, 2024Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.
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AI for Marketing: From Hype to How
Knowledge Partners July 29, 2024Whether you’re just getting started or looking to maximize what AI can do, Think With Google presents a framework to help you think about how to take advantage of using AI in your marketing, and to assess what you’re already doing vis-à-vis what’s possible.
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With 5G Here, The Future of AdTech Looks Amazing
POVs July 29, 2024This POV from Marketing Future’s Mike Berberich explores the amazing future of AdTech thanks to the rollout of 5G technology.
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Clients and Agencies Spend Too Much Time Talking About the Wrong Stuff
Podcast Clips July 29, 2024Michael Farmer, author and founder of the strategic consultancy Farmer & Company says the agencies and clients communicate plenty — it’s just often about the wrong stuff.
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6 Marketing Leaders on How to Better Understand Your Consumer
Pulse July 26, 2024Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
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How to Close the Growing 'Consumption Gap'
B2B July 26, 2024The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.
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