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Here's How These Brands Used Influencer Marketing Successfully
Pulse August 1, 2024For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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The Expanding Number of Niche Sports Offers New Ad Plays
B2C July 29, 2024Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.
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Marketing News Quiz for July 27, 2024
Marketing News Quiz July 27, 2024In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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AI Campaigns and Case Studies
Pulse July 24, 2024Below are case studies and campaigns that successfully utilized AI.
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Programmatic Advertising for Election Campaigns
Leading Edge July 24, 2024The landscape of election campaigning has evolved dramatically since the last cycle, with programmatic access transforming how campaigns connect with voters. Gone are the days of being limited to upfront TV buys and local radio stations. Now, with programmatic advertising, campaign managers have unprecedented control and flexibility throughout the election cycle, plus the ability to leverage data to drive better results.
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Retail Media Networks: Optimism Tempered with Caution
Research Reports July 24, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”
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Innovative Engagement Strategies for Entertainment Advertising
Leading Edge July 23, 2024In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
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USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
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Pathways to Transparent Media: The Old Blame Game No Longer Applies
Leading Edge July 19, 2024The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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