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Key Takeways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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Executive Forum: Achieving Gold Standards in Brand-Building and Creative Effectiveness
CMO Content August 1, 2024This forum, conducted during the Global CMO Growth Council Leadership Assembly in Cannes, 2024, was dedicated to delegates connecting, learning, sharing, and challenging each other to raise our collective creative game.
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Remaining Purposeful in Challenging Times
Beyond Profit Podcast July 31, 2024In this episode of Beyond Profit, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.
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4 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Pulse July 31, 2024Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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Abandoning Your Brand Purpose During Tough Times Means It’s Basically Worthless
Podcast Clips July 31, 2024On Beyond Profit, Good Stuff Partners’s Adrian Power explains why brands should be inviting shakeholders to scrutinize their purpose.
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Diversity, Equity, Inclusion and Belonging Marketing
Pulse July 30, 2024The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.
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Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
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15 Tips for the Ethical Use of AI
Pulse July 29, 2024The use cases for artificial intelligence (AI) and machine learning are rapidly proliferating as these technologies revolutionize myriad domains of work with the automation they afford. Countless are the functions, once performed by humans, that these technologies stand prepared to execute for us.
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How the Industry Is Reacting to Google’s Latest Cookie Bombshell
Pulse July 26, 2024After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
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The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack
Knowledge Partners July 26, 2024A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.
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A CMO’s Guide to Unlocking the Potential of Human-Centered AI
Leading Edge July 25, 2024As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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Marketing News Quiz for July 20, 2024
Marketing News Quiz July 20, 2024In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
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Pathways to Transparent Media: The Old Blame Game No Longer Applies
Leading Edge July 19, 2024The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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ANA Ethics Code of Marketing Best Practices
Research Reports July 18, 2024The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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