Programmatic Direct allows publishers and advertisers better reach audiences fragmented across multiple devices — leading to tremendous mobile and tablet growth. Read more with our interactive report: g.co/ProgrammaticDirect


Slow loading sites frustrate people with bad user experiences and negatively impact publishers. We evaluated over 10,000 mobile web domains to learn what makes mobile sites slow — and the impact mobile speed has on user engagement and revenue. See our full report to learn why #SpeedMatters: https://g.co/MobileSpeed

Sky Cinema entered the heart of the Oscars conversation by creating near real-time ads with Programmatic Guaranteed. Explore how their campaign exceeded the Google CTR benchmark by 300% in our case study: http://goo.gl/bno42b

You need to reach your audience with the right message at the right time, on the right device, and our three new audience features are making that easier. Learn more about using Google's proprietary Audience Solutions in Bid Manager, our new intuitive and powerful workflow and the search insights that will help you validate and reach your audience: http://goo.gl/Tc8IKU 

"The move to Smart Bidding was the perfect opportunity to get bidding in perfect alignment with our goals to grow AnadoluJet's mobile footprint in order to increase conversions across devices." -Serena Veyisi, Biddable Media Executive at VivaKi Turkey.

Read how AnaloluJet increased total clicks and conversions by 30% using Smart Bidding on DoubleClick Search: https://goo.gl/MsrwXw

"Traditionally the brand lift surveys that we run on TV or video campaigns can take weeks or months. In many cases the results get to us well after the campaign is has been completed. The Google Brand Lift study we executed gave us the ability to quickly measure the campaign in-flight so we could make broadcast and video adjustments in near real time."

Learn how Interac found success with brand lift using programmatic video through DoubleClick: https://goo.gl/M2tGX7

With Native Ads on DoubleClick, Grupo Expansión creates seamless and engaging reader experiences, with both content and ads, across their properties and platforms. Since adopting this DoubleClick solution, Grupo Expansión has seen 81% higher CTRs with 25% more viewable impressions on mobile. Learn more: https://goo.gl/wejlTC

In our 2016 analysis for the Global State of Play report, we found that video viewability has improved across the industry but remains uneven across screens, countries and exchanges. We've illustrated some of our findings here in our series of programmatic video infographics: http://goo.gl/2Hy2tX

Private Auctions, Preferred Deals and Programmatic Guaranteed are all Programmatic Direct deals, allowing you to reach your audience in a premium inventory via DoubleClick Bid Manager. We've created a tool that let's you choose the most suitable deal type for your next campaign. Use it here: goo.gl/VHeKuy

AccuWeather linked their DoubleClick for Publishers and Google Analytics 360 accounts to provide more value to advertisers — and boost ad revenue. With insights gained from data integrations, they created deeply tailored advertising packages with high-value, unique audience segments.

“We’re now creating new behavior-based ad products that are being very well received by our advertisers.” -Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather. http://goo.gl/eYnRnT

Switching to Smart Bidding on DoubleClick Search helped eBags convert returning audiences at a rate 35% higher than unsegmented audiences and increase revenue from returning audiences by 62%: https://goo.gl/fsUfDC

Back-to-school shoppers typically purchase during just 1-2 weeks. With college students estimated to spend $48.5B this year, and K-12 shoppers another $27.3B, read how to make your brand stand out using DoubleClick Ad Exchange: https://goo.gl/y6nZgW