Use Google Publisher Tags to enable viewability measurement. For more best practices to help publishers improve their sites #viewability   download the new infographic here: goo.gl/KTWWSB 

Ford of Canada set out to better measure their advertising impact with Data-Driven Attribution. They did learn their user journeys — but they also discovered 25% savings in CPAs in the process. Read how in the full case study:

Total digital ad spending is predicted to surpass TV in 2017. As audiences migrate to digital, you need to design and implement a strategy that will reach them. That’s why, today, we’re launching the DoubleClick Certified Marketing Partner program to connect you with verified experts that know how to help you achieve your goals.

Read about our program and how to find a Certified Marketing Partner here: http://goo.gl/FuTIBx

Join the Google Web Designer team on May 26th for a Hangout on Air. We’ll walk through the revamped UI and Google Web Designer’s new responsive design capabilities which can help you bring your experiences to life across screens. https://goo.gl/5dqa5v

Today we're announcing DoubleClick Dynamic Ad Insertion so that broadcasters and distributors can seamlessly deliver ads against TV content across all screens.

Programmatic advertising allows marketers to effectively reach their audiences in the crucial moments when decisions are made. But programmatic isn't just changing how we buy and sell media; it's also an opportunity to transform the way we strategize, design, and develop creative. 

We recently launched a guide (https://goo.gl/X5E3H1) to help marketers and agencies build data-driven creative strategies for their programmatic campaigns. It’s based on a year’s worth of research in partnership with Accenture, Fancy Pants Group and three global brands: L’Oreal, Gilt, and RBC Royal Bank.  

In this Hangout on Air, Jeff Sundheim, Creative Account Executive at Google, will interview the research leads -- Becky Chappell, Product Marketing Manager at Google, and Katie Erbs, Platforms Solutions Lead at Google, to provide an overview of their learnings and explain what you can do improve the creative in your next campaign. 

In just eight days Paul Muret will discuss Accelerated Mobile Pages, native ads and more innovations for our mobile world during his keynote address. Register here to watch the livestream from the DoubleClick Leadership Summit next Tuesday, July 19th at 9 AM PT / 12 PM ET: https://goo.gl/Lgbkpj

"Advertisers and programmers who embrace the fundamental shift from a 'big game' mentality to one of reaching viewers across many screens and devices will be rewarded with up-to-the-minute flexibility, deeper audience insights and much more dependable ROI data."

Read more of our take on addressable TV advertising here:

Data-driven creative allows you to deep-dive into metrics beyond CTR, such as engagement, conversion and purchase intent.

We discovered this and more while studying creative effectiveness. View our toolkit for creative agencies to learn more:

Three new ways for brands to succeed with DoubleClick Search in a mobile-first world
http://doubleclickadvertisers.blogspot.com/2016/05/three-new-ways-for-brands-to-succeed.html

A revamped UI and responsive design capabilities, now in Google Web Designer
Today, we’re excited to introduce an entirely revamped UI for Google Web Designer and responsive design capabilities that help creative developers make true responsive ad units a reality. Learn more: http://ow.ly/4nnuzj

Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding - now available to publishers globally.