Thirst

👀 The spirit of Croatia featured in Dieline. Check out our latest project with Stock Spirits Group, the creation of Pelinova. https://lnkd.in/e6UTrv34

🍻 Self-confessed Brooklyn Brewery fanatic Matt Burns shares some BTS thinking in FMCG CEO Magazine from our recent #masterbrand project to to globally unify the NYC brand icon... https://lnkd.in/e3mvyZrc

🔍 We're on the look out for a Senior Account Manager to join our world-class Client Leadership team! You'll use your industry knowledge to lead large and complex projects with the world's best & most ambitious beverage brands. ✅ Exceptional communication and organisational skills ✅ Ability to manage large, complex stakeholder groups ✅ Confidence and positive attitude with a desire to be the best in your field ✅ Commercial mind with the understanding of profitability ✅ Tackle challenges head on, finding best solutions for creative and clients ☝ Have we just described you? ⚡ As well as working with the best in the business, benefits include: Profit share, 36 days holiday, Private health care, 4 team days a year, Headspace subscription, Recruitment referral bonus, and Enhanced parental and sick leave. 🔗 To find out more about the role and how to apply please visit: https://tr.ee/MpULo9up17 #SeniorAccountManager #CreativePartners #Hiring

NEW WORK 🇭🇷 Tasked by Stock Spirits Group to create a new-to-world brand in the Croatian Pelinkovac category, dusting off the nation’s beloved bitters, to disrupt and create fresh relevance. The challenge was to attract a new generation of drinkers, open up the drinking occasion, and drive reappraisal of the category. Introducing Pelinova... Inspired by Croatia’s melting pot of influences, we created the brand platform ‘ignite unexpected connections’. This informed everything from the name to the liquid and entire VBI, with the ambition to create a world brimming with the bustling, sun-soaked terrace drinking culture of Croatia’s youth. Our name Pelinova is a play on the word novi meaning ‘new’ in Croatian and the liquid was given a hint of citrus to appeal to the palette of our target market. 🔗 Find out more about the project here: https://tr.ee/skAOTuC4MU #innovation #BrandStrategy #CreativePartner #Pelinova

❓ Could you be our next Design Director? As a Design Director at Thirst, you will be a creative and cultural leader. Your ability to lead teams, deliver results and inspire the team and clients is quite simply world class. You work outside your comfort zone to find unique results and new opportunities. Can you... ✅ Confidently lead projects ✅ Inspire the team ✅ Inspire clients ✅ Be the voice of Thirst ✅ Live and breathe our Creative Philosophy ⚡ Benefits include: Profit share, 36 days holiday, Private health care, 4 team days a year, Headspace subscription, Recruitment referral bonus, and Enhanced parental and sick leave. 🔗 Join us to partner with the world's best & most ambitious beverage brands! Visit: https://tr.ee/45-iZD5ufC to find out more about the role and how to apply. #hiring #DesignDirector #CreativeJobs #Beverage

A great night celebrating Scotland's incredible creative talent at The Marketing Society Star Awards! Congratulations to the whole Tennent's Lager (C&C Group) team, we are delighted to have partnered with them on the evolution of the national icon 🍻

🚀 With big picture thinking and a positive attitude, you'll successfully lead several teams to exceed client expectations and grow your accounts. Key Characteristics of Account Manager's at Thirst: ✅ Exceptional communication skills  ✅ Confidence and an unwavering positive attitude ✅ Commercial mind with the understanding of profitability  ✅ Tackle challenges head on, finding best solutions for creative and clients  Does this sound like you? What are you waiting for...get in touch! ⚡ Benefits include: Profit share, 36 days holiday, Private health care, 4 team days a year, Headspace subscription, Recruitment referral bonus, and Enhanced parental and sick leave. 🔗 Visit: https://tr.ee/Qoe93zHVkE to find out more about the role and how to apply. #Hiring #ClientLeadership #CreativePartner

💡 Why are zero-ABV alternatives underperforming in spirits? Bailey James explores this crucial question in a recent feature with Global Drinks Intel! 👀 If reading this sparks an idea for your brand, or pinpoints a challenge you're trying to overcome, we would love to hear from you! https://lnkd.in/eGWxaqNc

Award winning Turntable Spirits celebrate their 1st birthday with the launch of their 2024 collection... 🏆  And what a year it's been with core range whiskies being recognised with prestigious awards from both the Global Scotch Whisky Masters, hosted in partnership with The Spirits Business, and the IWSC - Club Oenologique 🥃  Delighted to have partnered with this ambitious team from the beginning, here's to many more milestones and memorable drams ahead!

💡 In the race for relevance, music is a tool that can fast track a brand's cultural kudos with specific audiences. With a summer of music fast approaching, Claire Barrett, Head of Strategy identifies five proactive and powerful ways to activate your brand through music: ❓ Festivals as innovation testbeds: festivals offer an unparalleled access to targeted audiences in their most exploratory mindset, with a spike in attendees at live music events revealed by Live Nation, it really is the perfect time to try your more out-there innovations and get on-the-ground feedback in order to test, learn and iterate. 💫 Capitalise on seismic cultural events: of course brands can create their own unique events like Jameson’s Sofar Sounds virtual gig series, but tapping into unconventional tentpole moments can be just as effective at stealing the cultural conversation. So, what’s your pre-Eras serve?  ❣ Stay true to you: brands need to ensure their own values truly align with the music or musicians it works with or facilitates, so consider how to make the activation inimitably yours. Ballantine’s partnership with American rapper and producer RZA taps into music, whisky and design to create experiences that champion authenticity, aligning to its ‘staying true’ brand message. 👂 Deliver sonic experiences: while beverage brand experiences can easily lean into the taste, smell, look and feel of a liquid, unlocking the sense of sound can offer an even more immersive experience - a standout example is Johnnie Walker Blue Label’s collaboration with producer DJ Honey Dijon on a track to launch its special edition, Elusive Umami, as well as Diageo’s recent partnership with Sony Music Entertainment on ‘A Summer of Mexicana’ campaign, with Spotify playlists and live concerts for Don Julio in the US. 🥤 Square your iconicity: Starbucks and BLACKPINK’s collaboration for the Asia Pacific region sees two icons on an equal playing field align, extending each others’ fandom and fame. The bright, poppy design of a new BLACKPINK-themed Frappuccino, drinkware and limited-edition merchandise embodies the K-Pop brand’s style and extends the world fans can buy into for both brands. 🔗 Read the full feature in FMCG CEO Magazine here: https://lnkd.in/eD7JSuag