The Marketing Society

MEMBER INTERVIEW | We are thrilled to introduce Richard Boon to The Marketing Society! Richard's insightful interview emphasises his golden rule: "Treat people how you wish to be treated." He shares his admiration for his father's values, which have shaped his leadership approach and discusses the inspiration behind co-founding OH SIX, an agency focused on creative digital and video content. Dive into Richard's thoughts on authentic leadership, the fast-paced nature of marketing, and why he values the stimulating conversations within The Marketing Society. 🔗 Read the Full Interview - https://lnkd.in/eSDkj9Kj #MarketingLeadership #CreativeInnovation #InspiringLeaders

PODCAST | This month, THINK EQUAL Project Director Leanne Foy sat down with Laura Naylor, Dubai 92 radio host and public speaking expert, to delve into the challenges and triumphs of public speaking, especially for women. 🎤 Why do women often feel less confident on stage? Laura shares proven strategies to shift your mindset and step into your speaking potential with confidence and authenticity. 🌟 Highlights include: - Developing a confident mindset - Traits of successful public speakers - Harnessing self-belief and preparation as your speaking superpowers 🔗 Dive into the full episode for empowering insights and actionable tips. Let's encourage more women to embrace speaking opportunities and shine on stage! - https://lnkd.in/eaTJfrxq #THINKEQUAL #DiversityAndInclusion #PublicSpeaking #WomenLeadership #Empowerment

CANNES 2024 | BCG on Cannes Lions 2024 🌟 The 2024 Cannes Lions International Festival of Creativity highlighted brand growth, creativity, AI integration, and the evolving role of CMOs in organisational success. From their beachside cabana, Boston Consulting Group (BCG) provides a comprehensive wrap-up with engaging video content from this year's festival. Key insights include: 💭 Brand Growth: Focus on driving growth through emotional connectivity and creative metrics. 💭Creativity Revival: Renewed emphasis on creativity's pivotal role alongside AI-driven innovation. 💭AI Integration: From content creation to customer experience enhancement, AI adoption is reshaping strategies. 💭CMOs Leading: Increasingly influential, CMOs are pivotal in driving AI agendas and organizational change. Explore more insights and perspectives directly from CMOs here - https://lnkd.in/ejTWEuz2 #CannesLions #Marketing #AI #Creativity #BrandGrowth #BCGInsights

LONDON | Join us for our latest Uncomfortable Conversations event, "Is an uncertain future good for business?" in partnership with Publicis Groupe UK. 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Wednesday 17 July Time: 8.30 - 10.30am Venue: The Pregnant Man, London In these turbulent times, could unprecedented disruption be a catalyst for innovation and growth? Join us to explore: ✨ How brands can triumph through turbulence ✨ Opportunities for radical new ways of operating ✨ Carving out competitive advantage in uncertain times ✨ The value of planning in an unpredictable environment Featuring insights from: ◾ Alison Orsi (The Marketing Society Board Member and Fellow) - Host ◾ Tom Sussman (Deputy CSO, Leo Burnett) ◾ Mark Sandys (Chief Innovation Officer, Diageo) ◾ Victoria Fox (CEO, AAR) This thought-provoking session promises honest, provocative, and challenging discussions in a safe environment. 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝗽𝗮𝗰𝗲𝘀 𝗿𝗲𝗺𝗮𝗶𝗻. 𝗦𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗻𝗼𝘄 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝘁𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗹𝗹𝘂𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁. BOOK YOUR SPOT - https://lnkd.in/dFAJcWtw #uncomfortableconversation

CANNES 2024 CONTENT | Dispatches from our Cannes Correspondents 🌟 The Cannes Lions International Festival of Creativity 2024 has been a treasure trove of insights. Thanks to Phoebe Barter, Ellie Norman, Joanne Merecido, Leo Rayman, Sabina Jasinska, Siew Ting Foo, Ebru Tuygun, and Wendy Walker for their dedication! Key Takeaways: 🌟 AI in Marketing: Dominating discussions and shaping the future. 🌟 Purpose-Driven Campaigns: Still crucial for brand building. 🌟 Cultural Relevance: Essential for global marketing success. 🌟 Creative Excellence: Remains at the heart of impactful marketing. Read the full article and dive into their key takeaways from Cannes 2024! - https://lnkd.in/e_FBSNEM #CannesLions #Marketing #Creativity #AI #Inclusion #BrandBuilding #CulturalRelevance

🚀 ACCELERATE: Five Deadly Sins of Marketing Leadership 🚀 Are you ready to supercharge your marketing career? Join us for a game-changing LinkedIn Live with Thomas Barta on 31 July! 🔥 Uncover the hidden traps that could be holding you back 🔥 Learn from the world's largest study on marketing leadership 🔥 Discover how to avoid career-derailing mistakes In 2024, marketing isn't just about brands and customers anymore. It's about leading through unprecedented change. Don't miss this chance to: ✅ Make your case at the top ✅ Mobilize colleagues and clients ✅ Transform challenges into opportunities Plus find out more about The Marketing Leadership Masterclass starting 10 September Mark your calendars: July 31 - 1pm BST Your future self will thank you. #MarketingLeadership #CareerGrowth #LinkedInLive Who's in? Comment below and tag a marketer who needs to hear this! 👇

AWARDS 2024 | Congratulations to Accenture Song, Capita, and The British Army for winning the Not for Profit Marketing award at The Marketing Society Awards 2024 with their campaign, "Bridging a 300+ year old generational gap"! This award honours campaigns led by not-for-profit organisations, charities, or government entities that focus on cause-related marketing rather than solely revenue-driven results. It celebrates initiatives that make a significant impact on societal issues and promote positive change. Well Done to Accenture Song, Capita, and The British Army for their dedication to bridging generational gaps and making a meaningful difference through their campaign! See the full list of winners here. Members can read the winning case studies by logging in > in.https://https://lnkd.in/en8MeNdh Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners.  #TMSAwards24 #Marketingawards #Marketingcommunity 

AWARDS 2024 | Congratulations to Aviva for winning the Employee Engagement & Experience award at The Marketing Society Awards 2024! This award honours brands that prioritise their teams and excel in fostering excellent employee engagement and experience. It recognises the importance of good people in driving business success. Congratulations to the AVIVA team for their commitment to their employees and their outstanding achievement in this area! See the full list of winners here. Members can read the winning case studies by logging in > in.https://https://lnkd.in/en8MeNdh Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners.  #TMSAwards24 #Marketingawards #Marketingcommunity

AWARDS 2024 | Congratulations to Accenture Song and Lidl GB for winning the Brand Communication (Large - £15M plus) award at The Marketing Society Awards 2024 with the ‘When the Challenger Becomes a British Staple’ campaign! This award celebrates brands that excel in creating impactful marketing strategies that forge strong connections with consumers. Accenture Song and Lidl GB have demonstrated an exceptional understanding of their audience and executed their campaign with impressive effectiveness. A huge congratulations to the entire team for this achievement! See the full list of winners here. Members can read the winning case studies by logging in > in.https://https://lnkd.in/en8MeNdh Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners. #TMSAwards24 #Marketingawards #Marketingcommunity

AWARDS 2024 | Congratulations to Leo Burnett and McDonald's for winning the Creative Strategy award at The Marketing Society Awards 2024 with their campaign, "The Bravery Behind The Brows"! This award celebrates the pivotal role of creative strategy in driving business success. It honours strategies that pioneer new paths and lead to award-winning campaigns. These strategies are recognised for their ability to generate original concepts, revive brands, solve specific challenges, and reposition brands in ways that elevate business success. Well done to Leo Burnett and McDonald’s for their innovative approach and for demonstrating how creative strategy can transform brands and drive impactful results! See the full list of winners here. Members can read the winning case studies by logging in > in.https://https://lnkd.in/en8MeNdh Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners.  #TMSAwards24 #Marketingawards #Marketingcommunity