LADbible Group

We've given our staff the ultimate treat to kick off a weekend full of hopes for England coming home. LADbible Group will give staff a takeaway of their choice from Uber Eats during the game and the morning off to celebrate the Euro 2024 final, whatever the outcome. Fingers crossed and enjoy! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

As part of our “You’re On Mute” campaign to drive more younger people to vote, we hit up Manchester yesterday and handed over the mic to hear about the changes people would like to see from our new government. From solar energy investment to cheaper Freddo’s, we hear it all. 

Election Day is here 🗳️ To celebrate, TikTok's favourite, Grime Gran, has delivered a rousing speech about the importance of going out to vote! Plus, make sure you keep an eye out across our LADbible channels throughout the day, as we'll be in Manchester and London speaking with younger voters and handing them the mic to hear about the topics which matter most to them.

Our flagship channel, LADbible TV has just hit 3 million subscribers 🎉 As one of the biggest youth entertainment YouTube channels in the UK, LADbible TV aims to entertain the nation by giving them access to A-list talent like they’ve never seen before, the best in sports debate and shining a light on untold stories.  Check it out now: https://lnkd.in/e-D_tPUD

As our You're On Mute campaign continues, comedian Niall Gray was out chatting to young people in London to find out if they'll be voting in the general election this Thursday. Our mission is to get more young people out to the polling station, so look out for more faces we’re working with to get the message as far and wide as possible. See the content below ⬇️

LADbible calls on young people to vote with “You’re on Mute” With young people statistically less likely to vote, we’ve launched “You’re On Mute”, a campaign, to ensure young people are not politically disadvantaged and have a say in their future. To kick off, we were at Glastonbury over the weekend to share a friendly reminder to the thousands heading into Worthy Farm to vote this Thursday and get their voices heard.

In this episode of Minutes With, our most successful factual series, we sat down with the leader of the Liberal Democrat party, Sir Ed Davey. Sir Ed tells us what inspired his journey to becoming an MP, opens up in his role as a carer for his son, his hopes for young people and whether he thinks we are coming to the end of democracy. Watch now on LADbible TV: https://lnkd.in/eBTaGmD9

We’re proud to be working with Asda to make sure that our audience is match-ready this summer.   As part of Asda’s wider Nanzone campaign – which sees the introduction of the UK’s first football fanzones for the older generation – we worked with the team to create an engaging content series, fronted by @JimmyBullard to cut through the football noise in a unique way.   We are also promoting all the best deals via a series of social formats, as well as utilising LADcreator Network, to encourage a sense of community and place Asda at the heart of culture to engage our sporting community of over 77 million.   Watch some content from the Nanzone now: https://lnkd.in/erqqmu-2

We're excited to announce that last week we were awarded Silver in the finance category for our 'Why You Pay Matters' campaign with Visa x Publicis Media at The Drum Marketing Awards, EMEA A massive thank you to everyone involved 🎉 See the full list of winners here: https://lnkd.in/ggHF8YHg

We're teaming up with Uber Eats to give fans a taste of Snack Wars this Euros. In a media-first, we’ve taken the award-winning original format, Snack Wars, and crafted an integrated campaign to let fans know they can get any of their favourite match snacks effortlessly on Uber Eats, during the biggest moment in fan culture this year. Over three episodes, football legends such as Thierry Henry and Kate Abdo will go head-to-head with the UK's finest snacks vs the rest of Europe’s. To support the series we’ve created ‘Emotional Support Snack Packs’ via the app, curated by the stars of the Snack Wars episodes to include treats that fans crave following either celebratory drinks or comfort food after a loss. To champion the unsung heroes of Uber Eats, the couriers, LADbible will also go behind-the-scenes on the Snack Wars set and surprise them who happen to be huge fans of football! Further vox-pops with fans, Display, site takeovers and a variety of social-first formats will launch on both SPORTbible and LADbible to over 116 million. Watch Snack Wars now: https://lnkd.in/efUbHHTm