New from The Fix — are media executives focusing on the wrong things? Despite starting as journalists, many media managers struggle to shift from content to strategy, risking the future of their organizations. Gentiana Paçarizi writes on why strategic thinking is crucial for media leaders today.
The Fix Media
Online Audio and Video Media
London, England 2,896 followers
Cracking the media management puzzle through insights, solutions and data.
About us
News media is going through a massive transformation. The Grand Restructuring of Advertising Revenue has left many publications vulnerable, and the effects can be felt around the world. We want to be part of the solution. The Fix, if you will. We aim to be a trade magazine for media professionals. This is a paper for us, and about us. While the great disruption in media is global, the story is different in each part of the world. The Fix is European. We believe that our motley, multiethnic and polyglot region has specific problems to solve – especially compared to relatively homogeneous societies of the US or even China – and thus also needs specific solutions. Language can be a barrier to spreading successful templates and industry best practices – one which we hope to break down with the help of our diverse network of contributors, journalists and experts. Our lingua franca is English although native speakers in our team are a minority (just like Europe). We believe the transformation of our industry is so fundamental that in many ways we need to rethink solutions from scratch. In order to get the best ideas, we need to look across our business – giving voices not just editors but also photojournalists, engineers, or product managers. But we are also interested in the insights we can glean from other industries and how they can improve our work. Our stories aim to shed light on the media itself, the business practices and economic trends. To break down the success stories and understand what we can learn from the failures. But first and foremost, elevate the discourse around media to an evidence-based, reasoned level. As a growing media, The Fix is always on the lookout for new authors and contributors with fresh ideas and expertise in journalism. Feel free to reach out to us with any ideas!
- Website
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https://thefix.media/
External link for The Fix Media
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Nonprofit
- Founded
- 2019
Locations
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Primary
Percival Street
4 Tompion house
London, England EC1V 0HU, GB
Employees at The Fix Media
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Emma Löfgren
Digital news editor and solutions journalism trainer
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Mariia Kovalenko
Product leader | Business trainer | Nurturing talent and building high-performing teams
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Dávid Tvrdoň
Journalist / Subscription growth and retention specialist (podcasts, newsletters)
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Oleksii Sabadan
Media consultant, advising impactful media
Updates
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Audiences want content that goes beyond news and value media independence, writes Giulia Magnani, a Research Manager at Zinc Network, in her guest column that looks into the insights from their research project conducted in Central Europe. Learn more in the full article 👇
How audience research is rebooting independent media in Central Europe - The Fix
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What's Inside The Fix Weekly Newsletter? ▪️The articles featured pertain to a look into HubSpot's operations, leveraging generative AI for repetitive journalistic work, and insights from Ukrainian regional outlets; ▪️Interesting insights on "truly the first podcast election" in the UK, and using big events to acquire, engage and convert audiences from our colleagues at Press Gazette, and The Audiencers; ▪️Great opportunities from Journalismfund Europe, MVA Forward, and The Fix Media. 📍 Subscribe to our weekly newsletter for more news on the European media space 👉 bit.ly/TheFix-Newsletter
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Learn how generative AI can help journalists delegate repetitive tasks, allowing more time for in-depth reporting, verification, and meaningful audience engagement. ChatGPT Google Gemini OpenAI Clearscope MarketMuse Full Fact Factmata Curata Feedly SaneBox Otter.ai Descript
How to use generative AIs for repetitive journalistic work - The Fix
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🌟 In our interview, Raju Narisetti, the man steering publishing at McKinsey & Company, shared his leadership philosophy and the strategies that have driven success in his role. Here are the key takeaways: 🔑 Embrace the intersections. Think past the traditional church-and-state model of journalism and lean on the synergy of editorial, business, and product/tech dimensions. 🔑 Keep an eye on your North Star. The publishing team measures success in McKinsey’s share of voice compared to competitors and inbound engagement from readers. 🔑 Push to “create meaningful differentiation and not better sameness”. Drive true innovation and unique value rather than simply improving on what already exists. 🔑 Cultivate diverse interests and a broad awareness. There is particular value in being a generalist who can connect disparate ideas and spot wide-ranging trends. 📍 Learn more about Narisetti’s role and his approach to work in the full article 👇
Raju Narisetti on steering publishing at McKinsey and his leadership philosophy - The Fix
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🇺🇦 Ukrainian local newsrooms have demonstrated remarkable adaptability during the war. At a recent conference organised by Jnomics Media, leading regional outlets shared insights on thriving amidst adversity.
Five insights from Ukrainian regional media operating during wartime - The Fix
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HubSpot has a large media empire that reaches 75 million people monthly across blogs, newsletters, podcasts, and YouTube. Flagship newsletter The Hustle has about 3 million subscribers. We spoke with the network’s leader Brad Wolverton.
Brad Wolverton on leading HubSpot’s 75M-reach media network - The Fix
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New from The Fix – Alberto Puliafito's guide on how generative AI can streamline repetitive tasks in journalism, freeing up valuable time for deeper reporting and engagement. #AI
How to use generative AIs for repetitive journalistic work - The Fix
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"Our strategy is to be close to our audience, it’s one of our strategy pillars. By that we mean that we should never be seen as part of the establishment or only report on the big issues," Julia Agha of Alkompis said in our interview for the audience-building email course. ✒ Get more insights from this Swedish outlet 👉 https://lnkd.in/dzQjYyZ3 📍 Register for the whole course 👉 https://lnkd.in/dydYS97G
The Fix Audience Newsletter Course
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New from The Fix – we spoke with Brad Wolverton about his position leading HubSpot’s 40-strong media operations. We also discussed his path from reporter to manager and advice to aspiring leaders.
Brad Wolverton on leading HubSpot’s 75M-reach media network - The Fix
thefix.media